New York, NY (June 14, 2012) – Multi-platinum and Grammy Award-winning artist Lady Gaga announced today the worldwide release of her first fragrance, LADY GAGA FAME, in September 2012. Gaga’s first fragrance, released through the Artist’s own Haus Laboratories in association with Coty, is the latest breakthrough expression of her creativity.
Bound to surpass all norms and standards in the fragrance industry with its innovative technology, LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with LADY GAGA FAME. Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
The innovations in LADY GAGA FAME go beyond the black-to-clear fluid: the olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure – a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the “push-pull technology,” where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving LADY GAGA FAME its signature as a scent.
“Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA” said Lady Gaga.
The LADY GAGA FAME fragrance for women will be available at retailers worldwide in September 2012.
To view the first official image of the bottle for LADY GAGA FAME, visit http://www.littlemonsters.com.
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