March, 2013—American Eagle Outfitters today announced the launch of its latest Spring collection. The collection continues to build on the idea of individual style and the spirit of the individual. The assortment is light & bright with pops of neon, airy fabrics, and new prints. As always denim remains the foundation of the brand and is seen in pants, shorts, jackets and even dresses this spring. The photo shoot captured the light & bright lifestyle in sunny Los Angeles, California.
For the AEO girl, light & bright is seen through neon colors and faded sorbet bottoms. Favorite pieces like the pleated skirt show off a high low hem that is perfect for the season and feminine details like eyelet and ruffles can be seen in tops and bright dresses ideal for spring. Our festival girl is also back this season showing off tribal prints, embroidered tops, lace camis and fun crochet shorts. Denim continues to ground the collection with paisley prints, moto inspired jeans, denim shorts, shirts and vests, even printed and tie dyed dresses. Accessories accent the entire assortment with neon cross body bags, printed scarves, neon skinny belts, fringe bags and perfect spring shoes.
Light & bright carries through the collection for the AEO guy this season too. Colored bottoms are a key idea in both shorts and pants, especially washed neons and other brights for a worn in, casual look. Neon also makes at statement in woven shirts, graphic tees, and some new lightweight spring sweaters. Coast Guard Cool is another big idea for guys, seen through nautical graphics, a cool parka, and stripes in sweaters, wovens, tees, even belts. Denim plays a big role in the guy’s collection with new washes and an emphasis on washed out styles. Chambray shirts are also big, paring back to neon and other brights in the assortment. Accessories continue to be important with great new ties, boat shoes and cool backpacks.
The Aerie collection is feminine and flirty this season with sexy little details like flowers, lace and ruffles. Valentine’s Day is a key theme in the collection with sexy yet pretty bras and undies in soft pastels, greys and whites with sheer and lace accents. Jackie and Jennifer, two new hidden underwire bras are introduced this season. Jackie is the newest frame to add to our push up collection while Jennifer joins the lightly lined frames. Both styles are seen in a variety of colors throughout the season. Undies are bright with feminine patterns and have new ruching and lace details for spring.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 77 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 48 international franchise stores in 14 countries. For more information, please visit http://www.ae.com.
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