Marc Jacobs for Diet Coke 2013

Diet Coke Marc Jacobs Hero IIHIH

If you hadn’t yet heard, hunky tatted Marc Jacobs is Diet Coke’s Creative Director for 2013.

Diet Diet Coke Marc Jacobs photo booth stills
Replacing Jean Paul Gaultier as the new creative director for Diet Coke, designer Marc Jacobs (shown above in stills from his first commercial for the brand) has created the ‘Sparkling Together For 30 Years’ campaign as the brand celebrates its milestone 30th Anniversary.
The Can Designs
Marc Jacobs brings his unique vision to the brand, by creating a limited edition collection of new cans (shown below), uniting the stylish and light-hearted personalities of both icons. The Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across North Western Europe & Nordics from March 2013.

marc jacobs for diet coke cans ganged IIHIH

marc jacobs diet coke can 3 IIHIH

marc jacobs diet coke can 2 IIHIH

marc jacobs diet coke can 1 IIHIH

Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style.

His first commercial for the brand, Photo Booth, stars himself and takes place in a gallery, where the designer is obscured inside a photo booth, with items of clothing falling to the floor – only his trademark kilt is visible. Three girlfriends are attracted by the commotion of flashbulbs and investigate, to find out who the bare-legged man could be. The curtain is pulled open, revealing a shirtless Marc Jacobs, having his very own Diet Coke moment in the booth and invites the girls into the booth to celebrate the occasion:

Some ‘Behind The Scenes’ photos from the commercial shoot i got from
marc jacobs for diet coke tv spot still IIHIH
behind the scenes photo booth diet coke ad2

behind the scenes photo booth diet coke ad1

Fashion Ate The Lawyer

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8 thoughts on “Marc Jacobs for Diet Coke 2013

  1. An impressive share! I’ve just forwarded this onto a colleague who was conducting a little homework on this. And he actually bought me breakfast because I found it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to talk about this issue here on your blog. Rippln Mobile – rippln app – Ripplerents Madison wi

  2. Wow! This blog looks just like my old one! It’s on a completely different topic but it has
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  3. Hey are using WordPress for your site platform? I’m new to the blog world but I’m
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    • Hi dear,

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  4. patch says:

    Wow that was odd. I just wrote an really long comment but after I
    clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again.
    Anyway, just wanted to say fantastic blog!

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