Since 1933, LACOSTE has been the most beloved crocodile, outfitting generations of tennis athletes, prep boys and country-club girls. The brand has been singularly responsible for skyrocketing the preppy trend during the 80’s, filling the world with pastel pique shirts, sweaters, and chinos, and ever since then, LACOSTE has been a household name. But now that the brand is 80 years old, LACOSTE decides to live on the edge, with the younger, hipper, and so much cooler, LACOSTE L!VE.
And because we have it now in New Glorietta! Its time for a celebration!
Its Spring Summer 2013 collection mixes the florals of the wild, untamed beaches, and off-the-radar destinations for a look that is well into the underground yet brimming with the energy of the now.
Its Spring Summer 2013 Women’s Collection is divided into three categories: Acid Coral, Wild Flowers, and La Piscine. With acid washed denims paired with the hues of the psychedelic sunset, Acid Coral presents summer essentials like white bikinis, low-cut cotton tees, hot pants and tube dresses, in color-ways that are a trip in its own.
The Men’s Spring Summer 2013 LACOSTE L!VE Collection remixes the old-school with the futuristic for a rocking collection built on wanderlust and hedonism—for really bad boys with really good style! LACOSTE L!VE’s Sabali Collection takes the men to Africa where ochres, rusts, oranges, and reds collide with geometric tribal prints for a collection grounded by an excellently-tailored khaki bomber.
Oh, to grow up to be young again, LACOSTE L!VE shows us how to live in the now—not minding the mix or the match, the clash or the complements of colors and inspirations, nothing too serious and oftentimes a tad too playful—because, after all, clothes are made for us to enjoy, and fashion is all about having fun!
Fashion Ate The Lawyer
In the Philippines, Lacoste L!ve is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at New Glorietta & Rustan’s Tower Shangri-La Plaza Mall.