Lacoste LIVE! SS2013 Launch

Since 1933, LACOSTE has been the most beloved crocodile, outfitting generations of tennis athletes, prep boys and country-club girls. The brand has been singularly responsible for skyrocketing the preppy trend during the 80’s, filling the world with pastel pique shirts, sweaters, and chinos, and ever since then, LACOSTE has been a household name. But now that the brand is 80 years old, LACOSTE decides to live on the edge, with the younger, hipper, and so much cooler, LACOSTE L!VE.

And because we have it now in New Glorietta! Its time for a celebration!

Lacoste L!VE 22Mar 2013

before the show we just have a little cocktail with these little burgers and many more overflowing foods and drinks.

before the show we just have a little cocktail with these little burgers and many more overflowing foods and drinks.

with my fellow bloggers David, Lissa and Seph with PR Cher

with my fellow bloggers David, Lissa and Seph with PR Cher

with my fellow blogger friends Vince, Marga, Shen and Carvey

with my fellow blogger friends Vince, Marga, Shen and Carvey

L.a's look like one of them! Soooooo pretty ;)

L.a’s look like one of them! Soooooo pretty 😉

Juan, Austeen, JP and his Mom

Juan, Austeen, JP and his Mom

Mega guys

Mega guys

there's the Xbox dance booth

there’s the Xbox dance booth

Lacoste L!VE 21Mar 2013

Lacoste L!VE 17Mar 2013

OH GUSSSSH! This looks simple but IM SORRY NO ONE WON HERE! hahaha

OH GUSSSSH! This looks simple but IM SORRY NO ONE WON HERE! hahaha

Philippine Daily Inquirer

Philippine Daily Inquirer

Lacoste L!VE 14Mar 2013

Lacoste L!VE 13Mar 2013

The press kits

The press kits

Its Spring Summer 2013 collection mixes the florals of the wild, untamed beaches, and off-the-radar destinations for a look that is well into the underground yet brimming with the energy of the now.

Its Spring Summer 2013 Women’s Collection is divided into three categories: Acid Coral, Wild Flowers, and La Piscine. With acid washed denims paired with the hues of the psychedelic sunset, Acid Coral presents summer essentials like white bikinis, low-cut cotton tees, hot pants and tube dresses, in color-ways that are a trip in its own.

The Men’s Spring Summer 2013 LACOSTE L!VE Collection remixes the old-school with the futuristic for a rocking collection built on wanderlust and hedonism—for really bad boys with really good style! LACOSTE L!VE’s Sabali Collection takes the men to Africa where ochres, rusts, oranges, and reds collide with geometric tribal prints for a collection grounded by an excellently-tailored khaki bomber.

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With our friends from Azkals

With our friends from Azkals

Lacoste L!VE 04Mar 2013 Lainara, Kevin, Josh and Brian [/caption]

Lacoste L!VE 03Mar 2013

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Lacoste L!VE 01Mar 2013

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Oh, to grow up to be young again, LACOSTE L!VE shows us how to live in the now—not minding the mix or the match, the clash or the complements of colors and inspirations, nothing too serious and oftentimes a tad too playful—because, after all, clothes are made for us to enjoy, and fashion is all about having fun!

XOXO,
Fashion Ate The Lawyer

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In the Philippines, Lacoste L!ve is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at New Glorietta & Rustan’s Tower Shangri-La Plaza Mall.

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