Bershka Ph Launch

Bershka LaunchIMG_1025 by Miguel Alomajan
BERSHKA FINALLY ARRIVES IN MANILA!

Stores Specialists Inc. collaborates with the Inditex Group, one of the world’s biggest fashion retailers, to bring in the well-known Spanish clothing brand, Bershka, to Manila. Under the Inditex umbrella are sister brands Zara and Massimo Dutti which offer a plethora of stylish pieces to cosmopolitan women.

Trendy girls who are well-traveled can vouch for the reasonably priced fashionable collections that Bershka showcases in 785 stores around the world. It’s about time this fashion concept is brought to our tropical shores!

Bershka LaunchIMG_1036 by Miguel Alomajan

Bershka LaunchIMG_1040 by Miguel Alomajan

Bershka LaunchIMG_1022 by Miguel Alomajan

Bershka LaunchIMG_1026 by Miguel Alomajan

Bershka LaunchIMG_1031 by Miguel Alomajan

Bershka LaunchIMG_1037 by Miguel Alomajan

Bershka LaunchIMG_1023 by Miguel Alomajan

Bershka LaunchIMG_1020 by Miguel Alomajan

Bershka LaunchIMG_1015 by Miguel Alomajan

Bershka LaunchIMG_1017 by Miguel Alomajan

Metropolitan Chic
The Spring Summer 2013 collection boasts of avant-garde sophistication in the form of straight, asymmetrical cut garments. Layering is encouraged through transparency tricks. A must-have look for the season features skinny cigarette pants with a bandana underneath a bolero jacket. Bershka puts a feminine touch on leather and bomber jackets by using vaporous fabrics and flower appliques. The use of soft natural colors like nude and pink contrast to the anthracite and champagne shades. Sorbet tones like coral and yellow enhance the fluorescent pops of color that are dispersed throughout the collection. Lime green footwear is very eye catching and complements the trends well.

The Bershka girl traces her roots to folk origins by matching retro-style urban wear with bleached denims. Ethnic influences in the form of ikat embroideries and Indian patterns are paired with metallic appliques. Vinyl and acrylic jewelry and bags are great accessories to enhance the geometric cuts. Transparent box type carry ons have foil-type finishes that give a mirror-like quality to the total look.

The Bershka girl relaxes with her Boho dresses that show off gradient pleating and lace relief but come party time she stands out with sequins and iridescent animal prints full of metallic and trinket appliques. The shoe collection amplifies last year’s biggest trends. Wedges, flat shoes, and high heels are laid on with spikes, studs and metal fixtures. The use of Napa leather, suede, and vinyl ensure long-lasting comfort.
bershkaBerska 20-Get ready for an exciting summer, as Bershka finally arriv19Mar2013 by Miguel Alomajan-horz-vert

Diversely Fresh
Denim influences all kinds of garments in Bershka Men’s Gentlementality line. Main items include baggy trousers that taper at the bottom, loose fitting trousers with a slim touch and comfortable garments mixed with modernized versions of classic pieces. Printed stripes and false plain shirts and T-shirts are popular.
Earth Lab, on the other hand, focuses on comfort with comfortable and fresh items created in linen and fabrics such as fine knits with a net effect. Tans and sandy tones are combined with camouflage prints and stonewashed denim.
bershka 2IMG_4097 by Miguel Alomajan 2013

bershka 2IMG_4096 by Miguel Alomajan 2013

bershka 2IMG_4099 by Miguel Alomajan 2013

bershka 2IMG_4101 by Miguel Alomajan 2013

bershka 2IMG_4100 by Miguel Alomajan 2013

bershka 2IMG_4102 by Miguel Alomajan 2013

For a more cosmopolitan look, the Night Buster line features new baggy sized T-shirts, jackets and jumpers as their key items. The Korean parka has also been reinvented with lighter fabrics ideal for summer nights.
Casual yet formal, the Dip & rise line features preppy styles where blue is the main color, and cotton chino pants and shorts are main items. Sorbet-dyed pieces are mixed with blue shades and overprints on polo shirts and T-shirts set the tone for this trend.

It’s going to be an exciting summer with the arrival of Bershka!
Visit them at Glorietta 2

xoxo,
Fashion Ate the Lawyer

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