DvF x Roxy Launch 2013

DvF x RoxyIMG_4028 by Miguel Alomajan

A Match Made in Sea Heaven
Design icon Diane Von Furstenberg collaborates with well-loved surf apparel brand Roxy to come up with a feisty collection for free-spirited sophisticates’.

All decked out in their white, light, and breezy outfits – media bigwigs, it-bloggers, and the most prolific fashion players gathered for one of the season’s talk-of-the-town event. The buzz is all about Roxy’s much-awaited launch of its collaboration with iconic designer Diane Von Furstenberg.

It was on the cool midsummer evening of March 12, when the fashion launch was befittingly orchestrated by the seawall side garden of Sofitel Philippine Plaza. Attended only by the metro’s crème dela crème, all the chic denizens were in for a pleasant night – an occasion which treated their senses with refreshing rounds of cocktails, delightful amuse bouche, and an exclusive sneak peek of a highly-covetable fashion collection.

DvF x RoxyIMG_3976 by Miguel Alomajan

DvF x RoxyIMG_3979 by Miguel Alomajan

DvF x RoxyIMG_3981 by Miguel Alomajan-horz

DvF x RoxyIMG_3994 by Miguel Alomajan-horz
As attendees began to relax amid the exotic ambiance, the program began rolling as the night’s hosts Nicola Sebastian and Lui Tortuya, took the stage to welcome guests. To heighten the excitement of everyone present, an audio-visual presentation was screened to show a bit of what they can expect.

What followed was a menagerie of visual pleasures as Nicola Sebastian and Lui Tortuya signaled the beginning of the anticipated fashion show. Models strutted down the runway, finally revealing lust-worthy pieces that featured sophisticated prints of florals, vintage patterns, and refined silhouettes – aesthetics that are signature Diane Von Furstenberg.

Not one to be muted by mediocrity and dullness, Roxy’s style DNA married harmoniously with Furstenberg’s trailblazing design spirit. Furstenberg professes her love for the beach culture, and expressed her excitement about working with Roxy, saying, “we wanted to empower women to go for it and ride the wave!” The result? A collection that celebrates the fun, fearless, and definitive beauty of femininity – no less than all the characteristics which make for an ideal Roxy and DVF woman.

DvF x RoxyIMG_4020 by Miguel Alomajan

DvF x RoxyIMG_4024 by Miguel Alomajan

Deviating away from the traditional take on surf style fashion, the collection features fun hints of nostalgia reminiscent of groovy retro patterns, made tasteful and sophisticated with elegant cuts. A one-time-only collection, the line includes boardshorts, rashguards, and swimwear.

After all the oohs and aahs, Chinky De Guzman, Roxy’s Brand Associate talked briefly about the collection. As a symbol of gratitude for those who came, a spirit concoction called the DVF Loves Roxy Signature Cocktail was served among the attendees – sealing the night’s captivating presentation with an equally bewitching treat.

Roxy is a compelling apparel brand that has built its unique heritage on the surf culture and the philosophy of empowering women. By collaborating with an equally formidable female force in the fashion industry, Roxy strengthens its stand – encouraging women to follow their hearts and dare to conquer.

DvF x RoxyIMG_4035 by Miguel Alomajan

DvF x RoxyIMG_4042 by Miguel Alomajan

DvF x RoxyIMG_4044 by Miguel Alomajan

DvF x RoxyIMG_4045 by Miguel Alomajan

DvF x RoxyIMG_4046 by Miguel Alomajan

DvF x RoxyIMG_4048 by Miguel Alomajan

DvF x RoxyIMG_4054 by Miguel Alomajan

DvF x RoxyIMG_4055 by Miguel Alomajan

DvF x RoxyIMG_4058 by Miguel Alomajan

DvF x RoxyIMG_3964 by Miguel Alomajan

DvF x RoxyIMG_3966 by Miguel Alomajan

DvF x RoxyIMG_3974 by Miguel Alomajan

DvF x RoxyIMG_4065 by Miguel Alomajan

DvF x RoxyIMG_4066 by Miguel Alomajan

DvF x RoxyIMG_4070 by Miguel Alomajan

DvF x RoxyIMG_4071 by Miguel Alomajan

DvF x RoxyIMG_4068 by Miguel Alomajan

Check out this DvF Product Brief for you to enjoy more this summer:

DVF Tiki Tri Bikini Top

DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering. This bikini top is cut in Roxy’s classic tiki tri silhouette, which offers moderate coverage, slide triangle styling and removable soft pads.
It comes in four DVF prints: Roxy maze, a playful take on each brand’s logos; beach garden; leaf neon peach; and hex dot, a graphic take on shadows which recalls some of DVF’s first designs. 82% nylon, 18% Spandex. Hand wash cold, imported.

Leaf Neon Peach 2-horz

Roxy Maze 2-horz
70s Beach Garden Halter 2-horz

DVF 70s Halter Bikini Top

DVF and Roxy teamed up to create pieces that reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit.
The full coverage 70s halter bikini top was made for swimming, surfing, and all things beach and now comes in four iconic DVF prints – camo, a finely drawn, chic and effortless pattern; clover, a playful combination of hearts and clovers; hex dot, which recalls some of DVF’s first designs; and beach garden, a classic DVF, nature-inspired print. Includes removable pads. 82% nylon, 18% Spandex. Hand wash cold, imported.

Camo True Black 2-horz

Hex Dot 2-horz

Hopscotch Knotted Bandeau 2-horz

DVF Free Fall Boardshorts

A playful take on the Roxy and DVF logo punctuate this statement black and white print on the Freefall boardshorts. 87% polyester, 13% spandex boardshorts have Roxy’s 4-way stretch for the ultimate in performance and style. Features a wide elastic smocked waistband and draw cord with 2 inch inseam. Hand wash, imported.

Beach Garden 2-horz

Free Fall 2-horz

Check out Roxy’s latest collection in stores now at Roxy Robinsons Place Manila, Roxy SM Davao, Quiksilver SM North Edsa Annex, Quiksilver Shangri-La Mall, Quiksilver Alabang Town Center, Quiksilver Nuvali, Quiksilver Harbor Point Subic, Quiksilver SM Pampanga, Quiksilver SM Cebu, Quiksilver Abreeza Davao, and Quiksilver Centrio CDO.
Follow Roxy Philippines on twitter, http://www.twitter.com/roxyphl, Instagram at roxyph, and like us on Facebook, http://www.facebook.com/roxyphilippines.
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Roxy in the Philippines.

XOXO,
Fashion Ate The Lawyer

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