Furla Concept Store and Spring Summer 2013 Launch

furla IMG_0732-vert by Miguel Alomajan-horz

Italian premium accessories brand Furla
celebrates new concept store opening at Greenbelt 5, Philippines

Furla, the Italian premium accessories brand opens its first new concept store at Greenbelt 5 in Makati City, Philippines, the city’s top fashion and luxury shopping destination.

The store occupies a carpet area of 62 square meters on a unique floor able to valorize the Furla universe and all its product range from bags to shoes and to other small leather goods such as wallets and purses.

Furla Philippines Greenbelt 5 New Concept Store Opening

Furla Philippines Greenbelt 5 New Concept Store Opening

furla Furla Philippines Greenbelt 5 New Concept Store Opening 01 by Miguel Alomajan

The new concept store draws inspiration from the architectural details of the beautifully restored 18th century Villa in Bologna, Italy – headquarter of the brand – where tradition fuses with contemporary design.

Elements such as the architraves of the doors, the profiles and the frames of the walls and of the ceilings have been transferred and declined in a retailing concept able to reflect the mood of the company in a dynamic and modern way.
furla Furla Philippines Greenbelt 5 New Concept Store Opening 07 by Miguel Alomajan

furla Furla Philippines Greenbelt 5 New Concept Store Opening 09 by Miguel Alomajan

Giovanna Furlanetto, President of Furla, says: “This boutique is amongst the first ones in the world showing the new concept store of the brand, first launched in Asia Pacific in last August, thus confirming its international vocation and in line with the ambitious and significant developing plan of the company abroad.”

furla Furla Philippines Greenbelt 5 New Concept Store Opening 12 by Miguel Alomajan

furla Furla Philippines Greenbelt 5 New Concept Store Opening 13 by Miguel Alomajan

Now there are four major stores and corners that have opened in Greenbelt 5 and Rustan’s Makati in Makati City, Shangri-la Plaza Mall in Mandaluyong City and Newport Mall in Pasay City.

An Italian family-owned company founded by the Furlanetto family in 1927, Furla is one of the major players in the worldwide leather goods market. With the heritage of 86 years, the company currently distributes to 71 countries, through 320 single brand boutiques of which 156 owned stores, more than 1200 points of sales in department stores and specialized stores and 5 subsidiaries in the USA, France, Japan, Hong Kong and Korea, as well as online through its own e-boutique.

Furla DNA is expressed through the values of Italian craftsmanship, its distinctive creativity, quality and timeless elegance. Simplicity and uniqueness, femininity and modernity are blended in a highly original balance.

furla Furla Philippines Greenbelt 5 New Concept Store Opening 15 by Miguel Alomajan

furla Furla Philippines Greenbelt 5 New Concept Store Opening 16 by Miguel Alomajan

Furla Philippines Greenbelt 5 New Concept Store Opening

Furla Philippines Greenbelt 5 New Concept Store Opening

For the Spring Summer 2013, light is the source of inspiration of Furla’s new collection. Alternations of light and shade, shot in the carvings and piercings of the leather, in the three dimensional printings, in the black and white contrasts.

While meadows, leaves, hills, at the zenith time, inspire a dazzling palette in the infinite shades of green, emerald, olive and lime. Softer nuances, cipria, marble and vanilla, evoke the petals of the flowers in their brightest splendor. And when the light reflects on the sea bright tones and transparent PVC, like in the Candy Bag, they catch its constant movement. At its highest intensity, the light transforms everything and as in an overexposed and hyper-realistic picture, colours become fraught, papaya, turquoise, ocean, juice and lime on a white background for a season full of life and energy.
Thanks Ana Gonzales for the runway photos:

furla th_IMG_9638 by Miguel Alomajan

furla th_IMG_9654 by Miguel Alomajan

furla th_IMG_9657 by Miguel Alomajan

Fashion Show

Fashion Show

with Blogger Carlo, Marian from Status Magazine, and Models Astrid and Nina

with Blogger Carlo, Marian from Status Magazine, and Models Astrid and Nina

furla IMG_0714 by Miguel Alomajan

With the Furla guys

With the Furla guys

with Bloggers Carlo Arizabal and Carvey Samonte, Status Magazine's Marian Ortiz

with Bloggers Carlo Arizabal and Carvey Samonte, Status Magazine’s Marian Ortiz

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza Mall, and Newport Mall.

XOXO,
Fashion Ate The Lawyer

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