It’s that time of the year again when the vibrant spirit of the world’s favorite flip-flops brand, Havaianas, allows everyone to revel in the ultimate celebration of self-expression—Make Your Own Havaianas!
Much of the thrill that comes with the annual Make Your Own Havaianas is the way it lets everyone’s creativity run wild, while at the same time, seizing these concepts and embedding them in soles to last. For the fete of creativity, Havaianas further cements its stand as it dares all Havaianaticos to immerse themselves in a more vibrant experience in this year’s Make Your Own Havaianas.
When Two Worlds Come Together
As a world-renowned brand distinguished for being an advocate of fun-fashion and self-expression, Havaianas has always been open to collaborations when it comes to its designs. The brand continues to coincide with the individual charm and personality of several noted icons the world over, hence, parallel ideals and imageries were ceaselessly developed—bringing the energy of the worlds of fashion, sports and art into one melting point.
Rewinding to a few years back, Havaianas rode the waves of Australian surf star and style master Luke Stedman for psychedelic tie-die designs that mirrored the vigor of the oceans. Short after, the iconic footwear was given a clean, minimalist makeover when it collaborated with famed New York designer, Michael Bastian.
In 2012, to celebrate Mother’s Day, Havaianas revealed an exclusive collection designed by Hollywood celebrity moms Courteney Cox, Nina Garcia, Rebecca Romijn, and Tori Spelling for Baby Buggy, a nonprofit organization dedicated to providing families in need of essential products and educational services for their children. Havaianas did not stop there, as in the same year, the boundless joy and energy inherent to the brand was intensified when it collaborated with Italian fashion house Missoni for punchy-patterned flip-flops that became everyone’s ticket to summer.
Taking Collaboration a Notch Up
This year, Havaianas proudly introduces its collaboration with Filipino illustrator and Havaianatico Dan Matutina for the first Make Your Own Havaianas glow-in-the-dark commemorative pair. Dan Matutina + Havaianas, available in carbon blue sole, features spacemen with space markers connecting the stars to form images—representing how Havaianas enables everyone’s creativity and imagination to take off to greater heights.
In the ultimate celebration of self-expression that every Havaianatico has come to know, Havaianas will be intensifying this year’s Make Your Own Havaianas experience by recognizing everyone’s creativity through You + Havaianas.
You + Havaianas is the brand’s first major crowdsourcing contest where everyone will be given the chance to submit a winning design, which will become a limited edition style for the 2014 Havaianas Collection.
You + Havaianas is launched on-ground together with Make Your Own Havaianas on May 2-5, 2013 at the Rockwell Tent, with simultaneous executions in Laoag, Subic, Batangas, Naga, Cebu, Bacolod, Boracay, CDO and Davao.
It was another year of success for Havaianas MYOH Campaign!
Fashion Ate The Lawyer
Havaianas is on its feet to taking your imagination to greater heights this summer at Make Your Own Havaianas 2013. Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand. Visit Make Your Own Havaianas 2013 at the Rockwell Tent from May 2 to 5, 2013 and design your entry for You + Havaianas to get complimentary pins designed by Dan Matutina. Entries can also be submitted online until June 9, 2013. For more information, visit http://www.youandhavaianas.com.