May 17, 2013, SM Aura Premier, SM Prime Holdings’ latest high-end on the top premiere mall, will open its doors to the public at the heart of Taguig City- The Fort.
Gracing its global face Sarah Jessica Parker- A fashion icon such as SJP perfectly fits the concept behind SM Aura Premier at The Fort,
“SM Aura was created to serve the changing lifestyle of our customers. Everything that went into the planning of Aura is different from what we’ve done before,” explains Coson. It was Coson with her visionary grasp of ever-evolving fashions that transformed her father Henry Sy Sr.’s shoe store into a mega store that is fashion-forward. Today, the SM Stores include top-selling global brands coveted by both its faithful clientele and the finicky “A” market.
“As the new face of SM, Sarah Jessica Parker will dominate the store’s new campaign billboards and ads,” says SM VP for marketing Millie Dizon. “Her style is experimental and unparalleled. She can wear clothes as diverse as our fashion collections.”
It is indeed the changing lifestyle of the Filipino Community that sets the standard to be the next Tiger City.
Located at 26th Street corner McKinley Parkway at The Fort, SM Aura is now open to shoppers who will discover many firsts in this new lifestyle mall.
Fashion Ate The Lawyer