Sarah Jessica Parker for SM Aura Premiere

SM Aura IMG_9999 by Miguel Alomajan

May 17, 2013, SM Aura Premier, SM Prime Holdings’ latest high-end on the top premiere mall, will open its doors to the public at the heart of Taguig City- The Fort.

Gracing its global face Sarah Jessica Parker- A fashion icon such as SJP perfectly fits the concept behind SM Aura Premier at The Fort,

SJP Cheers for SM Aura

SJP Cheers for SM Aura

“SM Aura was created to serve the changing lifestyle of our customers. Everything that went into the planning of Aura is different from what we’ve done before,” explains Coson. It was Coson with her visionary grasp of ever-evolving fashions that transformed her father Henry Sy Sr.’s shoe store into a mega store that is fashion-forward. Today, the SM Stores include top-selling global brands coveted by both its faithful clientele and the finicky “A” market.

SM Aura IMG_9936 by Miguel Alomajan

SM Aura IMG_9945 by Miguel Alomajan

“As the new face of SM, Sarah Jessica Parker will dominate the store’s new campaign billboards and ads,” says SM VP for marketing Millie Dizon. “Her style is experimental and unparalleled. She can wear clothes as diverse as our fashion collections.”

with Menswear Extraordinaire Levenson Rodriguez, Ailene Co of Ivanka Trump and The SM Consultant Nigel

with Menswear Extraordinaire Levenson Rodriguez, Ailene Co of Ivanka Trump and The SM Consultant Nigel

Levenson Rodriguez and Ailene Co

Levenson Rodriguez and Ailene Co

With the Principal of Brics

With the Principal of Brics

Paolo Roldan

Paolo Roldan

Joey Mead as the Host wearing Ivanka Trump Jewelries

Joey Mead as the Host wearing Ivanka Trump Jewelries

SM Aura IMG_9987 by Miguel Alomajan

SM Aura IMG_9992 by Miguel Alomajan

SM Aura IMG_9990 by Miguel Alomajan

Monica and Sabina of Zalora

Monica and Sabina of Zalora

The Fabulous bloggers: Shen Jarlega, Carvey Sam, Geewel Cabungcal of Gold Couture and Jazz.

The Fabulous bloggers: Shen Jarlega, Carvey Sam, Geewel Cabungcal of Gold Couture and Jazz.

SM Aura IMG_0028 by Miguel Alomajan

Yours truly with L.a. Ferriols of Mega and Ailene Co

Yours truly with L.a. Ferriols of Mega and Ailene Co

friends with Ailene Co, Pia Gladys Perey

friends with Ailene Co, Pia Gladys Perey

Niccolo Cosme and Joey Mead

Niccolo Cosme and Joey Mead

SM Aura IMG_0039 by Miguel Alomajan

Ailene Co with the Suyen Corp.

Ailene Co with the Suyen Corp.

SM Aura IMG_9918 by Miguel Alomajan

SM Aura IMG_9917 by Miguel Alomajan

SM Aura IMG_9915 by Miguel Alomajan

SM Aura IMG_9922 by Miguel Alomajan

It is indeed the changing lifestyle of the Filipino Community that sets the standard to be the next Tiger City.

Located at 26th Street corner McKinley Parkway at The Fort, SM Aura is now open to shoppers who will discover many firsts in this new lifestyle mall.

XOXO,
Fashion Ate The Lawyer

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4 thoughts on “Sarah Jessica Parker for SM Aura Premiere

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