MANILA WELCOMES BENSIMON
Last night was a celebration of good food and ambiance at the Enderun, Fort for the launch of the coolest sneaker shoes Bensimon. It was a festivity with their Parisian market-like exhibits of the shoes and their artworks.
Thirty years ago, there were two brothers who shared the same passion for advocating the Parisian love of life. Serge and Yves Bensimon created a symbolic icon of a classic sneaker design which embodies what the true Parisian love of life is- simple, effortless, and natural. This Philosophy is what the brothers wanted to communicate through their footwear, which is shown in their perfectly imperfect look and feel.
Bensimon has built its roots in the European market, and is inspired by travel, military and true Parisian fashion. The sneakers of Bensimon cover an array of styles, colors, prints for men, women and children.
“A certain idea of lifestyle where color, elegance, and the job of living are intertwined…always,” which is the central vision of Serge Bensimon himself, clearly translates into Bensimon’s most sought after classic shoe collection: La Tennis Bensimon. These sneakers which embody the brand’s target to create “perfect imperfections” falls in line with combining comfort and simplicity with the luxury and Parisian elegance.
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