Giordano opens its first Korean-themed store in the Philippines, marking the first wave of K-Fashion choices in Giordano Philippines shores.
Located in Shoppesville, Greenhills, a prime spot for lovers of fashion, the new store carries items from Giordano Hong Kong and now, Korea.
The first collection from Korea will feature an assortment of cotton-blend pique polos for men and muted solid cotton tops in premium slub and polyester-blend fabrics for women.
The second wave of Korean style pieces is slated to arrive in Giordano Philippines stores nationwide this October.
Alongside the store’s launch, Giordano will introduce its sister brand, BSX or Beyond Style Exchange. BSX offers American street casual wear for the young and trendy fashion innovators. The brand is known for interpreting the hottest styles in a refined fashion and offering them at reasonable prices. Characterized by bright colors, layers and over-all functionality, BSX is all about relaxed fun.
BSX’s first offering will be a collection of colorful pique polos and tees. Tees in solid colors, stripes and raglan sleeves will hit the store racks together with an array of colorful shorts for young men and women to make the perfect pairing.
The introduction of the new Giordano store also presents its newest celebrity endorsers- Korean actors So Ji-Sub and Shin Min Ah of “What Happened in Bali” and “My Girlfriend is a Nine-Tailed Fox” fame, respectively.
With sports season on a full swing in the country, Giordano pays tribute with its Playball campaign – a colorful take to sporty fashion. The collection showcases varsity-inspired pieces and features relaxed knit separates as well.
Key items for men include the baseball tee which features raglan sleeves and super-soft jersey. Henley details, stripes that are reminiscent of baseball uniforms and heather yarns add an authentic element, while cotton/poly blends contribute to the soft, vintage-y vibe.
Of course, no varsity-inspired collection will be complete without the college varsity jacket available for men and women. Chic sweatshirts in muted, pastel colors are also available.
Colored shorts made of cotton twill can pull together both a laidback and smart casual look. The Korean fit Bermuda shorts are available for men and women.
The Playball Collection is available in all Giordano stores nationwide starting October 4.
And catch them as they go to the runways of Philippine Fashion Week Spring/Summer 2014, 6:30 PM at The MoA Main Atrium.
Fashion Ate The Lawyer