Perfect Tee: Thread 365 PH Launch

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A homegrown brand of Terry S.A. Incorporated (TSA), the same company that introduced brands like Havaianas and Bensimon in the Philippines, Thread 365 embodies the values held close by TSA: quality, comfort, style and versatility. Recognizing an opportunity in the market for reliable, well-made classic clothing amidst an influx of international fast fashion brands, Thread 365 is designed to endure seasons and trends, Thread 365 is the perfect complement for an individual’s personal style. Dress it up, dress it down – the brand is built to be worn whenever, WEARever, all 365 days of the year.

Thread Photo exhibit

Thread Photo exhibit

Thread 365 kick started its launch with its Photo Project, where the brand handpicked 38 key influencers to take part in a photo shoot with Sara Black. The aspirational individuals were chosen for what they embody: distinct personalities, each one making waves in their respective fields (be it music, fashion, sports or even environmental activism). Because Thread 365 is all about versatility and authenticity, these quality personalities were tasked to take a Thread 365 tee and wear it in the way they felt most comfortable – proving that the perfect tee is made for everyone.

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TV5 Ice Martinez and Yahoo PH Jason Domantay

TV5 Ice Martinez and Yahoo PH Jason Domantay

with Metro Mag ladies, Audrey, Kat and Geolette

with Metro Mag ladies, Audrey, Kat and Geolette

with Bridges PR Head Annie and TV5 weather Ice

with Bridges PR Head Annie and TV5 weather Ice

TSA's Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

TSA’s Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

getting our Scarf Selfie #Scarfie

getting our Scarf Selfie #Scarfie

Scarfie with Gabe Borromeo

Scarfie with Gabe Borromeo

Audrey, Kat, Geolette and Tricia

Audrey, Kat, Geolette and Tricia

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Jason Domantay

Jason Domantay

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TSA Anne Gonzalez

TSA Anne Gonzalez

To properly launch the brand to the Filipino market, Thread 365 invited guests to “Enter the THREADmill Doors” on October 8, 2013 at the TSA Showroom. The special event gave guests an insider look at the process that goes into creating Thread 365’s top quality basics as well as a chance to view the stunning portraits from the Photo Project with Sara Black. Finally, media guests were able to create their own Thread 365 look, applying their personal style to the essential pieces of Thread 365.

A brand that offers quality, comfort, style, and versatility, there’s a lot to look forward to with Thread 365. Thread 365 will quickly become a staple in your closet, an everyday reminder that the search for the “perfect tee” can be called off.

XOXO,
Fashion Ate The Lawyer

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Thread 365 is available online at http://www.thread365.com and Aura Athletica Power Plant Mall and Bonifacio High Street.

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One thought on “Perfect Tee: Thread 365 PH Launch

  1. jvbannbgej says:

    So let instead listen to one of his peers who has been successful for something other than being may not agree with a woman, but to criticize her appearance as opposed to her ideas or actions isn’t doing anyone any favors, least of all you. These are just some of the ways designers are getting their clothing made for cheaper rates. Abercrombie and fitch has become the top most ones. A very woody smell. It could not be me! Please review the Privacy Policy and Terms of Use before using this site. Kyle motto, “No Excuses” is an inspiring heartwarming saying.

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