MEGA FASHION HALL: The New Home of Fashion

SM Megamall’s new wing, the Mega Fashion Hall gives SM Megamall a fresh, iconic identity.

SM Megamall’s new wing, the Mega Fashion Hall gives SM Megamall a fresh, iconic identity.

The Mega Fashion Hall, SM Megamall’s game-changing new wing, opens on January 28, 2014 as a premier shopping, dining, and lifestyle destination.

The 86,000 square meter new wing also creates a new exciting presence on EDSA and gives SM Megamall a fresh, iconic identity. SM Mega Fashion Hall’s exterior takes its cue from the barcode blocks from the existing mall in white and silver metal barcode stripes, all running vertically.

Mega Fashion Hall 1723789_10203087411327483_1790554619_n fashion ate the lawyer

 

The main part of the expansion is a semicircular drum located on the former Building B carpark site facing EDSA. Five-storeys high to match the existing SM Megamall floors, its basic planning forms a half-circle loop which connects into the original SM Megamall’s straight circulation spine.

Ribbon Cutting

Ribbon Cutting

 

Mega Fashion Hall 1794688_10203087445888347_1315810777_n fashion ate the lawyer

The SM Bowling Center's lighted facade

The SM Bowling Center’s lighted facade

In addition, a large wedge-shaped atrium penetrates the drum, allowing for a central multi-purpose space, which can host performances, exhibitions, fairs, and product launches.  This atrium also acts as a huge display window towards EDSA, where people can glimpse the many activities and merchandise displays inside.

 

Contemporary elements of style at the Mega Fashion Hall

Contemporary elements of style at the Mega Fashion Hall

Supermodel Jessica Yang

Supermodel Jessica Yang

What’s trending at the new Mega Fashion Hall?  It is home to the flagship stores of the world’s most popular fashion brands Uniqlo and Zara.  Many new global brands will be opening their first store in the Philippines at the new wing, including Denmark’s Vero Moda, Spain’s Pull & Bear and Uno de 50, LA-based Joe’s Jeans, London’s Savile Row and Burton, French shoe brand Nao de Brasil, and U.S. skincare label Philosophy.

Vero Moda

Vero Moda

River Island

River Island

Eddie Bauer

Eddie Bauer

Topman

Topman

Warehouse

Warehouse

G2000

G2000

Miss Selfridge

Miss Selfridge

Uniqlo

Uniqlo

Superdry

Superdry

Volcom

Volcom

O'Neill

O’Neill

Topshop

Topshop

Dune

Dune

Guess

Guess

Giordano Ladies

Giordano Ladies

Dorothy Perkins

Dorothy Perkins

Yosi Samra

Yosi Samra

H&M

H&M

 

It will also house Swedish retailer H&M in the middle of the year.

 

Welcome Fashion Hall

Welcome Fashion Hall

It is indeed a very exciting kick for the year of the Horse 2014! New building and architecture, global brands everywhere, Cant wait for more other surprises Mega Fashion Hall  in store for us!

Keeping you updated.

XOXO,

Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: