The Mega Fashion Hall, SM Megamall’s game-changing new wing, opens on January 28, 2014 as a premier shopping, dining, and lifestyle destination.
The 86,000 square meter new wing also creates a new exciting presence on EDSA and gives SM Megamall a fresh, iconic identity. SM Mega Fashion Hall’s exterior takes its cue from the barcode blocks from the existing mall in white and silver metal barcode stripes, all running vertically.
The main part of the expansion is a semicircular drum located on the former Building B carpark site facing EDSA. Five-storeys high to match the existing SM Megamall floors, its basic planning forms a half-circle loop which connects into the original SM Megamall’s straight circulation spine.
In addition, a large wedge-shaped atrium penetrates the drum, allowing for a central multi-purpose space, which can host performances, exhibitions, fairs, and product launches. This atrium also acts as a huge display window towards EDSA, where people can glimpse the many activities and merchandise displays inside.
What’s trending at the new Mega Fashion Hall? It is home to the flagship stores of the world’s most popular fashion brands Uniqlo and Zara. Many new global brands will be opening their first store in the Philippines at the new wing, including Denmark’s Vero Moda, Spain’s Pull & Bear and Uno de 50, LA-based Joe’s Jeans, London’s Savile Row and Burton, French shoe brand Nao de Brasil, and U.S. skincare label Philosophy.
It will also house Swedish retailer H&M in the middle of the year.
It is indeed a very exciting kick for the year of the Horse 2014! New building and architecture, global brands everywhere, Cant wait for more other surprises Mega Fashion Hall in store for us!
Keeping you updated.
Fashion Ate The Lawyer