GRAB THE GOLD WITH MAGNUM

 

 

Magnum Gold WrapperMagnum, the luxurious Belgian chocolate ice cream bar has gained a huge following in the Philippines over the past two years. As a brand, it has added countless moments of personal indulgence and spectacles, events, and activations worth talking about. Now, to kick off 2014 with a bang, Magnum once again has big news for its loyal pleasure seekers – the arrival of Magnum Gold in the Philippines!
Magnum Gold launch 1 fashionAtetheLawyer

This year, Magnum lovers will be regaled with a Magnum Gold experience like never before. First and foremost, they will experience a new level of indulgence with  the luscious blend of silky vanilla ice cream and sea salt caramel, coated with thick cracking golden Belgian chocolate. It is the first ever double dipped Magnum bar wherein the the ice cream bar is first coated with a layer of Belgian milk chocolate and dipped again in a layer of golden coloured white chocolate!

Then, to push things further, for the first time ever, Magnum has tied up with Hollywood greats such as acclaimed director Bryan Singer (who is about to release the much awaited second installment of the XMen franchise this 2014), Oscar winner Benicio del Torro (about to come out as The Collector in The Guardians of the Galaxy, the second installment of the Avengers franchise), and Brazilian supermodel and actress Caroline Correa to create a golden cinematic trailer to launch the newest flavor, Magnum Gold.

Magnum Benicio Del Toro

Inspired by this cinematic feat, Magnum Philippines spun its own story of action and suspense. Last February 5, motorists weaving their way around the heavily congested Makati area may have caught a glimpse of a massive golden vault, marked only by the letter ‘M,’ being escorted through traffic, casting an air of mystery and anticipation. This 7×7 foot-large vault of shining gold was hauled from the RCBC Tower on Ayala Avenue to the Fort Bonifacio Activity Center, guarded by an entourage of BMWs ensuring its safe arrival. Once at the Fort, the golden vault was held under maximum security and will continue to be guarded until its unveiling on February 9.

Magnum Gold launch 1554564_10203112724600299_1010889846_n fashionAtetheLawyer

Stills of the Philippine Trailer of the Gold Magnum Vault

Magnum Gold launch 1618582_10203112724320292_1378870617_n fashionAtetheLawyer

Stills of the Philippine Trailer of the Gold Magnum Vault

Magnum Gold launch 1794740_10203112724920307_153193712_n fashionAtetheLawyer

Stills of the Philippine Trailer of the Gold Magnum Vault

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Stills of the Philippine Trailer of the Gold Magnum Vault

waiting to be opened

waiting to be opened *Stills of the Philippine Trailer of the Gold Magnum Vault

This all leads to the chance to try Magnum Gold for the first time ever. People who visit the Magnum website (www.magnum.com.ph) will get to input their number and be included in the hunt for Magnum’s latest treasure!

Raymond Gutierrez and Rajo Laurel with the Magnum Supreme

Raymond Gutierrez and Rajo Laurel with the Magnum Supreme

Ana Gonzales

Ana Gonzales

Vern & Verniece

Vern & Verniece

Magnum Bar

Magnum Gold  Bar

 

Coming soon 02-09-14

Coming soon 02-09-14

Magnum Gold launch 1798475_10203112725920332_1841686245_n fashionAtetheLawyer

On Saturday, February 8, mini gold vaults will be popping up in the cinema lobbies of malls around the metro. These malls include: SM Megamall, SM MOA, SM North Edsa, SM Southmall, SM Aura, Glorietta 4, Trinoma, RMW Galleria, Alabang Town Center, Robinsons Magnolia, and Robinsons Ermita.  On Sunday, February 9 at exactly 3pm, the first 100 consumers to line up at the cinema lobbies at these malls will get the chance to experience the Magnum Gold standard. So spread the word and let everyone know, it’s now time to grab the gold! One bite and you’ll know – this ice cream bar is as good as gold.

 

#grabthegold

http://www.magnum.com.ph/

 

XOXO,

Fashion Ate The Lawyer

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