Life is in the details; The small things make it so much more interesting.
Written along the walls of their brightly lit and color splashed stores in Singapore, Malaysia and now in the Philippines. Common Thread shares an unspoken story of how everything you own is an extension of you you are. Each person’s unique sense of style, personal preferences – from the pieces he or she chooses to how he or she wears them – tells of a personal tale that binds him or her to a universal desire to express his or her story through fashion.
Common Thread cultivates these individual style stories by offering hand-picked collections of “style anchors”- essentials that you will always reach for because they complete your style story. Common Thread believes that style should be effortless, vibrant, creative and most of all personal.
But Common Thread is more that just style, with the evolution of today’s fashion, style has moved from more than one’s look but also of how she lives out her lifestyle. Common Thread does not only represent function but also reflect a lifestyle hinged on a cool, confident attitude. Offering a bevy of classic pieces and varying accessories.
Common Thread advocates a fun and care-free lifestyle, featuring heritage brands such as Havaianas from Brazil, Bensimon from France, K-Way from Italy, along with premium jeans and eyewear brands, Levi’s and Rayban. Up-and-Comers and undiscovered labels from all over the world: Praiaz, Allegrina, Thread 365, Hoola, and local brands in specified markets are also part of the merchandizing mix.
With this, the Common Thread brand stands for being authentic and effortless and recognizes that each individual has her own personal style, her own story, her own lifestyle. But underneath it all, we are bound by the common desire to express ourselves through fashion, where every piece has a story, a purpose and a place in our wardrobe.
Fashion Ate The Lawyer