ALL OUT BEACH PARTY WITH PRAIAZ

Praiaz Philippines Launch

Praiaz Philippines Launch

STEP INTO SUMMER (AND ALL SEASONS) IN STYLE!

Praiaz: From the Beach to the Bar and Beyond

            Morning runs with the ocean breeze uplifting the soul, strolls on the beach under the warmth of the sun, a cocktail or two at your favorite bistro and night time walks together with the twinkling stars—don’t you just wish you could do all these and more without worrying about the steps you will take? A journey as colorful and as vibrant as this deserves a fitting partner, a partner that will take you through it all.

Praiaz PH017-1604705_10203605488279083_3235183455639694691_n Fashion Ate The Lawyer 2014

In comes Praiaz, an ingenious new lifestyle brand brought to the Philippines by Terry S. A. (TSA), a concept born out of the desire to marry the elements of Rio de Janeiro’s laid-back and chill living with Paris’ superiority in style. Extreme lightness and comfort come with these pairs of covetable soles while promising compatibility with all kinds of terrains. Whether it is the rocks, the sand or the streets you want to hit, Praiaz takes away the hassle of having to match your footwear with your activity. As if begging you to take it anywhere, owning a pair of these beauties guarantee you an expression of your personal style taken to a whole new level of cool.

Praiaz PH019-10177343_10203605485359010_1118653566862239394_n Fashion Ate The Lawyer 2014 Praiaz PH022-1661623_10203605482158930_3479490555499203604_n Fashion Ate The Lawyer 2014

Made from the same material as that of the soles of running shoes, cushioned comfort is on the top of the list of the pros of this footwear. It is also dirt proof as it is easy to rinse off or clean, beach-scented (coconut and vanilla infused shoes, anyone?), waterproof and buoyant, and of course, absolutely breathable. It comes in an array of styles fit for every personality that make it the best go-to shoe for all your day-to-day needs.

Praiaz PH021-1509937_10203605483838972_5261044129491397365_n Fashion Ate The Lawyer 2014 Praiaz PH020-10157335_10203605484238982_2988021458374966559_n Fashion Ate The Lawyer 2014

In its arrival in Manila’s market, which was made possible by Praiaz’s principal owner Vincent Lelard and TSA’s very own Anne Gonzalez, Praiaz seeks to encourage it’s philosophy of living the beach life—one that is filled with an easy-spirited nature and knows no boundaries nor limitations. With the market growing bigger and bigger for dynamic fashion which takes the consumer from day to night and everywhere else, Praiaz fits the gap in providing Filipinos with this footwear option. The brand is available in 14 doors this year, including some of the freshest online stores in the country and with even more in the horizon.

Kim Jones interviews Praiaz Principal Owner Vincent Lelard

Kim Jones interviews Praiaz’s Principal Owner Vincent Lelard

Praiaz Ambassadors Alex Godiness, LA Aguinaldo, Katarina Rodriguez and Rammy Bitong

Praiaz Ambassadors Alex Godiness, LA Aguinaldo, Katarina Rodriguez and Rammy Bitong

Nikita Conwi and Yuki Tansengco

Nikita Conwi and Yuki Tansengco

TSA's Josh Bagatsing and Lynch Imbat

TSA’s Josh Bagatsing and Lynch Imbat

with Praiaz's Principal Owner Vincent Lelard and TSA's Anne Gonzalez

with Praiaz’s Principal Owner Vincent Lelard and TSA’s Anne Gonzalez

Praiaz PH015-10154199_10203605489959125_767605926130834266_n Fashion Ate The Lawyer 2014 Praiaz PH016-1535578_10203605488959100_3343618751803677360_n Fashion Ate The Lawyer 2014

with AsNTM2 Katarina Rodriguez

with AsNTM2 Katarina Rodriguez

with Ailene Co, Artist Robby Singh and Bryan Defano

with Ailene Co, Artist Robby Singh and Bryan Defano

Robby Singh doing an amazing live art at the Praiaz Launch

Robby Singh doing an amazing live art at the Praiaz Launch

Our Praiaz Shoe selfie with Nikita and Yuki

Our Praiaz Shoe selfie with Nikita and Yuki

Praiaz PH026-10153305_10203605477198806_5448225689589289536_n (1) Fashion Ate The Lawyer 2014 Praiaz PH023-10247431_10203605481878923_6403830087694068517_n Fashion Ate The Lawyer 2014 Praiaz PH024-1534401_10203605479678868_8018059784985473380_n Fashion Ate The Lawyer 2014 Praiaz PH018-10155550_10203605486799046_5479886901847890960_n Fashion Ate The Lawyer 2014

Martha Gonzalez, Tricia Espino and Katarina Rodriguez

Martha Gonzalez, Tricia Espino and Katarina Rodriguez

Kim Jones

Kim Jones

Me enjoying the Praiaz comfy-ness

Me enjoying the Praiaz comfy-ness

Since summer is just around the corner and Filipinos, especially those who are in the peak of their careers, are slowly emerging into adventure seekers who are always on the prowl to quench their wanderlust thirst, Praiaz could be the perfect travel buddy. So why not take your feet from the beach to the bar and beyond with your very own pair? Take home a Bonito, Bonita, and Sarado (Php 1,995) in the following stores and outlets nationwide: Aloha Boardsports in Rockwell, ATC, SM Megamall, SM MOA and Trinoma, Oceanfront in Festival Mall, Common Thread in Greenbelt 5, Rustan’s Department Store in EDSA Shangri-La and ATC, The Flatshop in Eastwood, Shangri-La Boracay, www.pormada.com and www.ava.ph

 

XOXO,

Fashion Ate The Lawyer

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