4 WEEKS. 4 CHALLENGES. 1 UNFORGETTABLE JOURNEY.
Wrangler invites you to chase the sun and get rewarded every week!
(Manila, Philippines) You’re invited to embark on a journey with Wrangler – from the highest peaks to the freshest waters – it doesn’t really matter where you go, as long as you answer the call of the open road and live life under the sun.
Welcome to the “Wrangler Sun Chaser Challenge”, a month long event that aims to bring out your adventurous spirit, urge you to leave all daily banalities behind and chase new horizons. Live across 9countries in the Asia Pacific region, from April 14 – May 11, this is a true regional hunt for the ultimate adventurer among our dedicated Wrangler fans.
Every week, we are challenging you to conquer new territory and share your adventures on our Instagram hashtag #WranglerSunChaser.
Every challenge is closely linked to Wrangler’s core product propositions – our 7 Icons heritage which was built for the rider, makes every piece of Wrangler attire what it is today; the Denim Spa series that pampers the girl on the go; Keep Cool with COOLMAX® technology to keep you fresh under the hot sweltering summer sun. Each product was engineered to support you on the open road, so we’re challenging you to explore and be creative.
The best part is Wrangler will reward the week’s best adventurer with Php 8,000 worth of cash vouchers, and one lucky winner will bag the regional finale prize: a 5-day trip to a destination of your choice. The ultimate adventure!
“It’s important for us to keep building the Wrangler Open Road brand position. The Sun Chaser Challenge is an activation to with engage consumers across geographies around the same core messaging of freedom & Adventure”, said Puneet Khosla, Brand Director APAC. –
“Our products are engineered to empower open road adventurers, so it makes sense for us to encourage more people to leave daily banalities behind and explore new horizons. It’s in our brand DNA”, Marty Tio, Wrangler Philippines VP Marketing, added.
The campaign will go live on http://www.WranglerSunChaser.com and across Facebook (facebook.com/WranglerPH) and Instagram (instagram.com/WranglerPH) – follow us to keep up with the latest Sun Chaser challenges.
Let’s chase the sun together!
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