Make Your Own Havaianas 2014 is a BLAST

MYOH 2014 011 Fashion Ate The Lawyer 2014

Celebrate the Streets of Brazil with Make Your Own Havaianas 2014

 

Ever wondered how festive and vibrant the streets of Brazil are with its lively parties, vibrant colors, infectious dances and adrenaline-pumping street football games? Truly a cultural melting pot of ethnicities, Brazil has cultivated this very colorful and lively street culture that has thrived and infected others who have been witnesses to this amazing atmosphere.

MYOH 2014 012 Fashion Ate The Lawyer 2014

 

And while we may not all have the privilege to sneak a peek and experience the streets of Brazil, Havaianas returns to its roots by bringing Brazil to the Philippines through Make Your Own Havaianas 2014! With its Launch Party happening May 6, 2014 at the Glorietta Activity Center, Make Your Own Havaianas kicks off with a festive Brazilian street party in true Havaianas style, as they invited guests in their colorful carnaval-inspired outfits and engaged them in activities such as personalized wish ribbons or “bonfims“, rousing performances by the Brazilian performance community and of course, making their very own Havaianas styles were available for every attendee.

Elmo Magalon at the MYOH Wheel

Elmo Magalon at the MYOH Wheel

 

Vanessa Matsunaga with her Havs pair

Vanessa Matsunaga with her MYOH pair

With the eclectic mix representing the Brasilipinas community, the groups of Brigada, Escola Samba de Manila, Escola Brasileira de Capoeira, Imperatriz Filipinense Samba School, and Futkaleros gave us a true reflection of the streets of Brazil through their stimulating and moving performances through elaborate costumes, stirring music and passionate moves.

So Crazy with MYOH!

So Crazy with MYOH!

Julz and Yuki

Julz and Yuki

 

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But the real thrill in Make Your Own Havaianas came in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting the spirit of Brazil. As a highlight for the ninth year of this event, a 200-year old tradition from Brazil was the inspiration behind this year’s commemorative pair featuring colorful Bonfims — Brazilian wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

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Brand Development Group Director Ammiel De Leon said,

“The streets of Brazil are a free-flowing and spontaneous back and forth of festive cheer, very evident with its people”

As the ultimate activity for celebration of self-expression, Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops.

lovers Janna and Brent

lovers Janna and Brent

James Younghusband

James Younghusband

Brazilians in their MYOH Pair

Brazilians in their MYOH Pair

 

“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director adds as well.

TSA Managing Director  Anne Gonzalez, Rima Ostwani

TSA Managing Director Anne Gonzalez, Rima Ostwani

MYOH 2014 024 Fashion Ate The Lawyer 2014

Carvey, Shen and Ailene

Carvey, Shen and Ailene

Thank you so much @PatriciaCabigas for making my Havs Pair

Thank you so much @PatriciaCabigas for making my Havs Pair

Janeena with the MYOH Gang

Janeena with the MYOH Gang

Carvey, Margareth and Shen

Carvey, Margareth and Shen

Carvey, Shen and Ailene

Carvey, Shen and Ailene

Camille of Look

Camille of Look

Francis Libiran and AIlene Co

Francis Libiran and AIlene Co

Jason, Carvey and Shen

Jason, Carvey and Shen

Nikki and Karrot

Nikki and Karrot

Jason Domantay with Yahoo Ph Ladies

Jason Domantay with Yahoo Ph Ladies

Yuki, DG and Nikita

Yuki, DG and Nikita

 

This year’s event is made even bigger and more accessible.  At the heart of Makati, Make Your Own Havaianas 2014 takes place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There is no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.

 

As you enter the streets of Brazil in this year’s Make Your Own Havaianas, make sure to see, feel and experience the vibe and joy through Havaianas and unleash that inner Brazilian in you.

 

For more details, check out http://www.myoh.havaianasphilippines.com and also get to simulate how you can make your own Havaianas, online!

 

XOXO,

Fashion Ate The Lawyer

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