H&M Studio Philippines Previews AW 2014 Collection

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H&M Hennes & Mauritz AB (H&M), one of the world’s largest fashion retailers, known for offering fashion and quality at the best price is finally opening its first store in the Philippines on the 3rd quarter of 2014. This store will become part of the retailer’s approximate 3,200 locations across 54 markets worldwide. 


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HM Philippines by fashion ate the lawyer 08

“We are very proud to open our first store in the Philippines. H&M has always been about making great fashion and quality at the best price, and Manila promises to be a very exciting market,” says Magnus Olsson, Country Manager of Greater China and South East Asia H&M. “We realize how much the country’s fashion-savvy shoppers have been anticipating the arrival of H&M, and we can’t wait to see how they will respond to the opening of this first store.”

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“I love the freedom of choice and bohemian spirit of H&M Studio for AW 2014. It’s all about feminine pieces full of sophistication and fun, worn with attitudes, ” says Ann-SOfie Johansson, Head of Design, New Development

my favorite set from earth tones and leathers  to green knits and shear

my favorite set from earth tones and leathers to green knits and fur

H&M Studio Autumn/Winter 2014

The playful spirit of the 21st century bohemian woman is the look for H&M Studio this autumn/winter: Effortless, charming, always ready for the night. H&M Studio was shown during Paris Fashion Week and throughout the collection, feminine meets masculine with men’s blazers, biker and aviator jackets worn over drape tops and dresses. The collection will be sold in around 260 stores worldwide and online from September 4.

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H&M Kids

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Key Accessories

Pointed boots with either a low or high heel come in metallic or patch-worked leather, mules, caps trimmed with faux fur.

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Men’s Autumn 2014 at H&M

For men, Autumn 2014 is about the wardrobe of the modern mod, mixing Parisian cool with the attitude of London and the sleekness of New York. The pieces are worn with a rebellious attitude, with updated biker and wool city coats.

“This look is straight from the city- an urban silhouette where the key details are in the pieces themselves. The zips of the biker jacket, the cut of the city coat, the stitching of the leather trousers all define the season,’ says Andreas Lowenstam, H&M’s Head Menswear Designer.

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MEN’S Collection KEY COLORS:

A strict colour palette for the city monochrome, focused on black, greys and whites.

 

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Luigi Moises, H&M Visual Manager

Luigi Moises, H&M Visual Manager

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Encompassing more than 3,000 square meters, the first store at the Mega Fashion Hall wing of SM Megamall will offer a wide variety of the latest fashion trends as well as timeless basics at affordable prices that do not compromise on quality, design and style. This flagship is a full concept store and will carry a wide assortment of merchandise catering to women, men, teenagers and children. 

XOXO,

Fashion Ate The Lawyer

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