Category Archives: Chocolates

Everybody Loves Reese’s at the Throwback Fair!

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A Trip Down Memory Lane with RediscoverReese’s Throwback Fair

MANILA, Philippines – August 2, 2014 – Global chocolate brand Reese’s Peanut Butter Cups invaded SM Mall of Asia Music Hall with its signature orange color on August 2 with  its “Rediscover Reese’s Throwback Fair”. Mall goers and Reese’s fans enjoyed the various Reese’s themed fair game booths, fun activities and mini-concert.

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A trip down memory lane revealed the rich history of the perfect combination of chocolate and peanut butter. Everyone enjoyed learning fascinating trivia about the Reese’s brand through six fascinating Reese’s brand themed fair booths. Take the Reese’s game challenged attendees to complete a word task by jumping as high as they can to get the Reese’s logo. Reese’s Re-word Mash, an all-time favorite Word Mash game, challenged the consumers to mix and match words to discover a secret message.

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Reeses Throwback Fest 012

Aiya and Mau

A fair won’t be complete without a ball-throwing booth, and Reese’s version, Knock Out a Reese’s Cup, became one of the instant favorites. People who went to the Reese’s Shoot that Cup booth got a chance to immerse themselves in the tantalizing sweet and salty flavor of Reese’s Peanut Butter Cup.

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Where there’s a fair, there’s always a Pop the Balloon booth. Kids and parents enjoyed popping Reese’s themed balloons at the Reese’s Pop A Nut Bar while learning the key ingredients of Reese’s. One of the most popular booths was the Reese’s Trick Art where people snapped photos of themselves with the oversized Reese’s Peanut Butter Cup and Reese’s Nut Bar. After the attendees completed the Reese’s trail each of them got free Reese’s brand gift packs and special merchandise.


Reeses Throwback Fest 005 Reeses Throwback Fest 004Fans also had the opportunity to try Reese’s infused offerings from Mrs. Fields Cookies and other vendors.  Through the Reese’s Happy Hour and fun activity trail, lucky attendees took home packs of Reese’s Peanut Butter Cups and Nut Bars.

Self-confessed Reese’s lovers like celebrity stylist and showbiz royalty Alyanna Martinez, Air Asia Volleyball Team athlete Melissa Gohing, local pro-surfer Luke Landrigan, top blogger David Guison and top beauty blogger and model Kelly Misa and Philippine Azkals Hottie Phil Younghusband attended the fair to indulge their love of the chocolate brand and to interact with fellow Reese’s fans.

Reese's Peanut Butter Cup 34g

To complement indulgent addiction for Reese’s Peanut Butter Cups, top local bands Itchyworms and Never The Strangers regaled guests with their biggest hits, capping off the fun and unforgettable fair that made everyone rediscover the perfect combination of chocolate and peanut butter cups.

Reese's Nut Bar 47g

Reese’s Peanut Butter Cups, created and named after Harry Burnette Reese, is a chocolate coated peanut butter snack coated in rich milk chocolate.  In the Philippines, it comes in two-cup and one-cup packs.

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Reese’s Nut Bar is the latest offering of the brand for consumers who are always on the go. The chocolate bar is infused with creamy peanut center, topped with richcaramel and loaded with whole roasted peanuts, all coated in chocolate.

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Aiya, Mau, Tiff and Ivan

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Reese’s Peanut Butter Cups and Reese’s Nut Bar will be available in all leading supermarkets and convenience stores nationwide beginning August 2014.  Two-cup 34g version and Reese’s Nut Bar are priced at PhP 35 (Suggested Retail Price), while one-cup 17g is PhP 19.



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About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society.  This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need.  This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company’s success.

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Magnum Gold WrapperMagnum, the luxurious Belgian chocolate ice cream bar has gained a huge following in the Philippines over the past two years. As a brand, it has added countless moments of personal indulgence and spectacles, events, and activations worth talking about. Now, to kick off 2014 with a bang, Magnum once again has big news for its loyal pleasure seekers – the arrival of Magnum Gold in the Philippines!
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This year, Magnum lovers will be regaled with a Magnum Gold experience like never before. First and foremost, they will experience a new level of indulgence with  the luscious blend of silky vanilla ice cream and sea salt caramel, coated with thick cracking golden Belgian chocolate. It is the first ever double dipped Magnum bar wherein the the ice cream bar is first coated with a layer of Belgian milk chocolate and dipped again in a layer of golden coloured white chocolate!

Then, to push things further, for the first time ever, Magnum has tied up with Hollywood greats such as acclaimed director Bryan Singer (who is about to release the much awaited second installment of the XMen franchise this 2014), Oscar winner Benicio del Torro (about to come out as The Collector in The Guardians of the Galaxy, the second installment of the Avengers franchise), and Brazilian supermodel and actress Caroline Correa to create a golden cinematic trailer to launch the newest flavor, Magnum Gold.

Magnum Benicio Del Toro

Inspired by this cinematic feat, Magnum Philippines spun its own story of action and suspense. Last February 5, motorists weaving their way around the heavily congested Makati area may have caught a glimpse of a massive golden vault, marked only by the letter ‘M,’ being escorted through traffic, casting an air of mystery and anticipation. This 7×7 foot-large vault of shining gold was hauled from the RCBC Tower on Ayala Avenue to the Fort Bonifacio Activity Center, guarded by an entourage of BMWs ensuring its safe arrival. Once at the Fort, the golden vault was held under maximum security and will continue to be guarded until its unveiling on February 9.

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Stills of the Philippine Trailer of the Gold Magnum Vault

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Stills of the Philippine Trailer of the Gold Magnum Vault

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Stills of the Philippine Trailer of the Gold Magnum Vault

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Stills of the Philippine Trailer of the Gold Magnum Vault

waiting to be opened

waiting to be opened *Stills of the Philippine Trailer of the Gold Magnum Vault

This all leads to the chance to try Magnum Gold for the first time ever. People who visit the Magnum website ( will get to input their number and be included in the hunt for Magnum’s latest treasure!

Raymond Gutierrez and Rajo Laurel with the Magnum Supreme

Raymond Gutierrez and Rajo Laurel with the Magnum Supreme

Ana Gonzales

Ana Gonzales

Vern & Verniece

Vern & Verniece

Magnum Bar

Magnum Gold  Bar


Coming soon 02-09-14

Coming soon 02-09-14

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On Saturday, February 8, mini gold vaults will be popping up in the cinema lobbies of malls around the metro. These malls include: SM Megamall, SM MOA, SM North Edsa, SM Southmall, SM Aura, Glorietta 4, Trinoma, RMW Galleria, Alabang Town Center, Robinsons Magnolia, and Robinsons Ermita.  On Sunday, February 9 at exactly 3pm, the first 100 consumers to line up at the cinema lobbies at these malls will get the chance to experience the Magnum Gold standard. So spread the word and let everyone know, it’s now time to grab the gold! One bite and you’ll know – this ice cream bar is as good as gold.





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Valor Chocolates: Behind The Pleasure

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Over 130 years of passion for chocolate and a voyage of over 12,000 miles to select three of the best cacaos in the world… that is the secret hiding behind the boundless pleasure experienced upon tasting a piece of Valor Chocolates. Pure chocolate, chocolate with Mediterranean Marcona almonds, hot chocolate, chocolate mousse, handmade and signature bonbons… Valor Chocolates’ palette of flavors is immense. This international brand, present in over 50 countries, makes all its bars in its facilities in Villajoyosa, Spain.

The result: the leading Spanish brand in the chocolate industry, producing over 13 million tons of sweets each year. That’s tons of pleasure!

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Valor Chocolates’ history is defined by a passion for a single product: the best chocolate. Behind this passion, we find a family of master chocolatiers who set up factory in 1881 led by Valeriano López Lloret, founder of the brand. He gave a name and personality to what has become the leading Spanish company in the chocolate industry and whose prestige has extended far beyond its borders.

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Currently, the brand continues to manufacture its entire “From Bean to Bar” range from its production plant in Villajoyosa, Spain. With over 235,000 square feet of state-of-the-art facilities, this factory produces 13 million tons of sweets each year. Bars and chocolate bonbons are exported to more than 50 countries, thanks to Valor Chocolates’ internationalization policy. This includes a major subsidiary in the United States, Valor Chocolates USA, Inc., that has been in existence for over a decade and is responsible for distributing its products throughout the Americas.

Valor Chocolate Negro

Valor Chocolate Negro

The Innovation Behind the Pleasure…

The pleasure that lies in each bite of Valor Chocolates is achieved, in part, by its commitment to innovation, one of the company’s fundamental pillars. Innovation that unites with tradition to amaze the most discerning palates. This year the brand has presented its new range of sugar-free bars, which are now sweetened with stevia, a natural sweetener derived from a plant originating in South America that is 15 times sweeter than sugar.

The sugar-free bars come in a broad range that is ideal for chocolate lovers who are watching their figures or need to control their sugar intake. They retain all the flavor and pleasure of the brand’s chocolate—without the sugar. They also come in an unbelievable array of sugar-free offerings: Dark; 70% Dark; Dark with Whole Marcona Almonds; Dark with Whole Hazelnuts; Dark with Chocolate Mousse Truffle; Milk Chocolate; Milk Chocolate with Whole Marcona Almonds; Milk Chocolate with Whole Hazelnuts; Milk Chocolate with Hazelnut Truffle Filling. They’re all amazing!

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Another significant innovation is the brand’s exclusive Philippine launch of Valor Hazelnut Spread that comes in regular and sugar free variants. It is made with 13% hazelnuts and its sugar free variant is a delectable treat to diabetics or on a diet.

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Valor has a wide range of portfolio that are still to come to the Philippine market. It recently created the Dessert Range, keeping in mind all those who love to prepare professional desserts at home, providing the best products to achieve recipe perfection.

Another significant innovation is the brand’s special attention to food intolerances and its broad range of gluten-free products. Its Lactose-Free Milk Chocolate Bars with the same milk chocolate goodness is ideal for those who are lactose-intolerant. The impressive Professional Range of Valor Chocolates—a large portfolio of products made using the best selection of the brand’s cacaos and chocolates, targeting connoisseurs of the confectionary world, a market with the highest standards made up of confectioners, pastry chefs and chefs, among others.

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Cake made by Valor Chocolates

Cake made by Valor Chocolates

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Valor Owners Luis and Gonzalo

Valor Owners Luis and Gonzalo

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The brand has just been introduced to the Philippine market and it is receiving favorable feedback from consumers.

And its a perfect everyday treat for us chocolate lovers! Also, if you’re looking for a perfect gift to anyone whether of any age- Valor is the one.

Discover the pleasure behind Valor chocolates is just within reach from leading retailers nationwide.

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