Category Archives: Event

TIÑO launches its official website www.tinosuits.com

Tino Photo4

TIÑO,  An intimate event was held to celebrate another milestone at TIÑO Suits store in Makati City; graced by close friends and clients of TIÑO, its interactive digital medium was introduced.

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TIÑO Suits offers a world-class bespoke suit tailoring service for men and women. Its movement to bring access to its clientele via on line is one of its strategic approaches in achieving its brand growth.

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The online and mobile optimized website has two important features; one is which allow clients to select designs from its Made-to-Order collection of classic, traditional and trendy suits.

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And the other is Booking an Appointment by just filling out the “Book Appointment” form with basic information and the date they wish to see the master tailor. A confirmation will be sent to their email and their appointment date will reflect on the calendar in the website.

 

home page
TIÑO’s vision is to be top-of-mind brand in terms bespoke tailoring not just in the country but in South-East Asia. With its new digital medium, TIÑO will be able to transcend its message directly to its public. The website will also be a hub for news updates about the brand and its upcoming project “Apprenticeship Program”.

 

For a quick run through of how the website works, please watch this video:

WWW.TINOSUITS.COM is powered by MadhouseMNL Creatives
TIÑO Suits is located at 114 G/F Herco Center, Benavidez St. Legaspi Village, Makati City
Mon- Fri 10:00 am – 8:00 pm
Sat 10:00am – 6:30 pm
(02) 511 1274

TIÑOSUIT.COM home page

TIÑOSUIT.COM home page

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MADE-TO-ORDER Collection

TIÑOSUIT.COM home page

BOOK AN APPOINTMENT Online

 
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Xoxo,

Fashion Ate The Lawyer

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On TREND: Max XL Watch and their Philippine Launch

MAX XL Duchess ad

MAX XL Duchess ad

The global trend for oversized watches has gone a notch higher with the coming of MAX XL.  On-trend and high-impact, the design of this watch brand gives credence to its creator, Dutch designer Ron Offenbach.

Jewel duchess

Jewel duchess

Launched in the Netherlands in 2006, Max XL has quickly gained international recognition for its clean, bold lines and strong masculine appeal.  From the Netherlands, Max XL has entered Belgium, Italy, Egypt, Kuwait, Japan, Russia, and more recently, Hong Kong and the United States and NOW PHILIPPINES.

Defender details

Defender details

Max466 - EXPLORER

Max466 – EXPLORER

Tourbillion

Tourbillion

MAX details

MAX details

MAX Aviator

MAX Aviator

Max466 - EXPLORER BLKIn terms of design, the brand carries a range from the everyday Classic Chronograph, to the elegant Automatic series with supple genuine leather straps, and solid stainless steel case with ion plating rose gold.  Watch lovers can choose from premium genuine leather straps, to stainless steel links, and on-trend rubber straps for the outdoor sports lovers. The athletes and trendsetters will love the Limited Sports Edition Watch: with interchangeable stainless steel and rubber straps, it comes with its own screwdriver to change the straps, and the entire set comes in a rugged carrying equipment.

At the Launch at 71st Gramercy

At the Launch at 71st Gramercy

MAX watches at the launch

MAX watches at the launch

with my MEGA ladies  Rein, Fenelle and Maite

with my MEGA ladies Rein, Fenelle and Maite

With MAX head Kristie Pangan-Lacson

With MAX head Kristie Pangan-Lacson

“Concentrated on the versatility of such fashion statement, Max XL exudes power and elegance in the variety of oversized premium timepieces.” Lacson exclaims.

its a statement

its a statement

Wearing MAX Aviator watch

Wearing MAX Aviator watch

Making a Maximum Statement

 

Max XL has a lot to offer the Philippine market. Modern Filipinos of today have become more confident in carrying themselves, and that confidence extends to the kind of watch one is wearing. More than just an accessory, Max XL watches exhibit a strong appeal that builds towards one’s personal statement of his or her identity. Those who dare choose to wear the brand are those who are bold enough to carry an oversized watch with real confidence and character.  We would like to refer to it as a ‘sublime overstatement’ in fashion.

XOXO,

Fashion Ate The Lawyer

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Uno De 50 in The Philippines

 

During the Unchaining of the Official opening of the store- Pascale Jimenez – VP Business Development, SM Group, Christine Syjueco – AVP Operations/Business Unit Head of Uno de 50, Jose Luis Pardo – Uno de 50 Expansion Director, Elizabeth Sy, Riccardo Ranieri – Uno de 50 Franchise Director

During the Unchaining of the Official opening of the store- PASCALE JIMENEZ – VP Business Development, SM Group, CHRISTINE SYJUECO – AVP Operations/Business Unit Head of Uno de 50, JOSE LUIS PARDO – Uno de 50 Expansion Director, ELIZABETH SY, RICCARDO RANIERI – Uno de 50 Franchise Director

UNOde50 was founded in the late 1990s by a group of designers who resolved to establish a brand of fashion jewellery and accessories that would break all existing moulds. The project was based on the creation of jewels with a unique and distinctive style, which soon became known for their flair and innovation.

top models wearing the Uno de 50 jewelry

top models wearing the Uno de 50 jewelry

This fusion of tradition and modernity was the breeding ground for a new and different brand, steeped in a spirit of craftsmanship and signalling exclusivity through its design and quality. The brand started out with the original and exclusive philosophy of creating only 50 units of each design, thereby supplying the trademark name. This unorthodox approach soon proved an unqualified success.

 

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A Spanish brand of handcrafted jewellery whose hallmark is its unique and distinctive design.

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Phoemela Baranda

Phoemela Baranda

Ariella Arida and Ervic Vijandre

Ariella Arida and Ervic Vijandre

Sam Richelle

Sam Richelle

Roxanne Barcelo and Will Devaughn

Roxanne Barcelo and Will Devaughn

so sweet with their couple bracelets

so sweet with their couple bracelets

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with Seph, Trice, Rochelle Romero and the Uno de 50 family

with Seph, Trice, Rochelle Romero and the Uno de 50 family

Over time, UNOde50’s production and family have grown, although the name has remained in order to remind us that, just as on the very first day, the quality and exclusiveness of each piece are our first priority.

UNOde50 is authentic for its:
1. Creativity
2. Unique style
3. Bold spirit
4. 100% handcrafted “Made in Spain” production process

 

Visit their stores in SM Aura Premier, Mega Fashion Hall and SM Mall of Asia.

XOXO,

Fashion Ate The Lawyer

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PREVIEW BALL 2014: SKIN CITY

Preview Ball 2014  Skin City

Preview Ball 2014 Skin City

Liz and Mond

Liz and Mond

Preview Ball SKIN CITY 03

In Doggficher

In Doggficher

Andre Chang in Jaggy Glarino

Andre Chang in Jaggy Glarino

Preview Ball SKIN CITY 08

Yen, Ron and Jaggy

Yen, Ron and Jaggy

Chanel Thomas

Chanel Thomas

Joy Pinuela

Joy Pinuela

Team KM

Team KM

Preview Ball SKIN CITY 15

Preview EIC Pauline Juan

Kaye Morales

Kaye Morales

Mariz Dizon

Mariz Dizon

Kim Barik and Miguel Tan

Kim Barik and Miguel Tan

Mara Chua

Mara Chua

Chanel and Jessica

Chanel and Jessica

Mercator's Kurt  and Gil

Mercator’s Kurt and Gil

Gab and Tricia

Gab and Tricia

Model Adrian

Model Adrian

Jerome Lorico

Jerome Lorico

Randz

Randz

Jieneb Kho

Jieneb Kho

Amina Aranaz

Amina Aranaz

Vina Morales

Vina Morales

Shana

Shana

Liz and Norman

Liz and Norman

Ann Ong's gladiators

Ann Ong’s gladiators

Preview Ball SKIN CITY 37 Preview Ball SKIN CITY 38

Norman San Diego

Norman San Diego

Mark Famillara

Mark Famillara

KM Team

KM Team

Preview Ball SKIN CITY 42 Preview Ball SKIN CITY 44

with Mark, Mu and Christian

with Mark, Mu and Christian

Fatima Rabago

Fatima Rabago

Ann Umali

Ann Umali

Mau Manuel

Mau Manuel

Isha

Isha

Mark

Mark

Shen Jarlega

Shen Jarlega

Preview Ball SKIN CITY 52 Preview Ball SKIN CITY 53

Justine Tan

Justine Tan

Ryuji

Ryuji

Preview Ball SKIN CITY 57 Preview Ball SKIN CITY 58

Apples

Apples

Preview Ball SKIN CITY 61 Preview Ball SKIN CITY 60

Vhee Co and Janno Styles

Vhee Co and Janno Styles

Wearing SKIN ART by LJ NAVERA

Wearing SKIN ART by LJ NAVERA

 

They say what happens in Vegas, stays in Vegas but we say what happened in Preview Ball stayed in Preview Ball coz we partied the night out the Vegas way!

Preview Best Dressed Ball 2014 is co-presented by Calvin KleinTattoo, and TRESemmé and sponsored by Revlon. Official drink sponsor: Belvedere Vodka

 

XOXO,

Fashion Ate The Lawyer

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AQUA BEAUTY: OLAY and PANTENE LAUNCH

 

 

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It’s no beauty secret that drinking water will not only keep you healthy, but help keep you beautiful as well. Inspired by the nourishing power of water, P&G launches its newest innovations in beauty care – Olay AquAction and Pantene Aqua Pure. “Aqua Beauty”, an event recently held at the poolside of Sofitel Manila, took beauty to new depths and invited Filipinas to dive into radiance.

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Summer or not, Filipinas find different ways to deal with the humidity because it affects the way they look and feel. We stay in air-conditioned rooms; we buy cool snacks throughout the day. But nothing beats that fresh feeling after a cool shower – Skin feels hydrated, hair is clean and light. At the beginning of a brand new day, just after a relaxing shower, it’s easy to feel at your most refreshed, your most beautiful. Wouldn’t it be great if that feeling could last throughout the day?

Denise Laurel and Nikki Gil

Denise Laurel and Nikki Gil

Help make this happen with new Olay AquAction and Pantene Aqua Pure, which were revealed with amazing synchronized swimming performances. Watsons Marketing Director Viki Encarnacion said, “We are excited to partner with P&G in the 6th Watsons Red Carpet event. But more than that, we are excited to share innovative products to Filipinas – products that deliver hydration and nourishment for healthy skin and hair.”

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New Olay AquAction – Get firm and supple skin

 

Olay ambassador Nikki Gil shared, “Keeping my skin hydrated is a challenge. Throughout the day, it gets dry and loses its suppleness.” In fact, dry skin is caused by a combination of moisture loss due to the environment and skin fatigue. Skin is like a leaky bucket, constantly loses moisture to its surroundings. By just normal breathing and evaporation from skin, women can lose up to 2 glasses of water a day! In addition to the effects of the environment, P&G scientists discovered a second cause of moisture loss – skin fatigue. This is the loss of skin energy, which means the skin loses its ability to hold on to moisture, causing the “leaky bucket” to be even more leaky as a result. To keep skin hydrated and bouncy in the long-term, skincare products need to address both causes of skin moisture loss.

 

New Olay AquAction with HydraLock technology hydrates to deliver firm, bouncy and supple skin. HydraLock technology is a combination of two powerhouse ingredients that quench the twin causes of skin dryness. P&G has discovered an ingredient that is capable of outperforming hyaluronic acid, an ingredient known to fill and seal skin’s leaky bucket and seen as the current gold standard in hydration care. Known as WSK, this ingredient was extracted from the white jelly leaf, renowned throughout ancient Chinese history and modern times for its beauty-enhancing properties.

 

Meanwhile, Niacinamide brings the skin energy level of aged cells back to more youthful levels, so that over time, it gives skin the energy to renew itself, and make components that enable skin to hold onto its own moisture more effectively. The result is 12-hour non-stop hydration and skin that feels hydrated and healthy.

 

 

Pantene Aqua Pure Conditioner 90ml-horz

New Pantene Aqua Pure – Hair with body, without the weight

 

Not to be outdone, Pantene also unveils a new standard in nourishment led by Pantene ambassador Denise Laurel. She shares, “Working with Pantene has always been a dream for me and I love how Pantene is constantly producing new innovations for Filipinas.” New Pantene Aqua Pure is formulated for the woman who has complained that her hair feels lifeless and weighed down. Pantene Aqua Pure is designed to nourish your hair without the weight for light, clean hair and “the perfect swish”, as demonstrated by Denise.

 

The new formulation has hair cleansing and nourishment. But the difference lies in the rinse. Clean Rinse technology in Aqua Pure shampoo rinses off quicker to remove traces of excess residue that weigh hair down. Traditional conditioners sometimes made Filipinas feel like their hair was heavy and limp. Now, new Aqua Pure conditioner gives hair the nourishment from conditioner, while keeping hair beautifully light and virtually weightless. Hair that is light and has body is possible with new Pantene Aqua Pure!

Olay Pantene 28

Sophie Flores from Raffles

Sophie Flores from Raffles

Olay Pantene 24 Olay Pantene 25


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Katarina Rodriguez

Katarina Rodriguez

Olay Pantene 05 Olay Pantene 06 Olay Pantene 04 Olay Pantene 03

 

 

Feel at your most beautiful all day, every day. Discover new depths of beauty with hydrated skin and light yet nourished hair. Try new Olay AquAction and new Pantene Aqua Pure today.

 

XOXO,

Fashion Ate The Lawyer

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ZALORA Marketplace Philippine Grand Launch

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A wave of local fashion talent hits Asia as boutiques come onboard with ZALORA Marketplace

 ZALORA, Asia’s leading online fashion destination has brought an exciting array of new Filipino fashion talent to online shoppers through the recently launched ZALORA Marketplace. With ZALORA’s combined 15 million visits per month to its sites across the region, Marketplace gives independent fashion designers and boutiques the opportunity to instantly expand their business and reach new customers online.

To celebrate the launch of Marketplace, ZALORA has gathered the hottest up-and-coming boutiques, fashion media and bloggers in one special event at 12 Monkeys in Century Mall. The ZALORA Marketplace team raffled off over P50,000 worth of prizes from select boutiques.

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Jessica de Mesa, Head of Sales & Marketing for Marketplace said,

“We connected with the most amazing local fashion entrepreneurs in the process of building Marketplace. As we continue to grow ZALORA Marketplace and seek out new talent, one thing we remain certain of is that Southeast Asia’s fashion industry is alive and flourishing.”

“What we are aiming to create is the biggest online fashion community in the Philippines by connecting designers and sellers with their customers via ZALORA Marketplace,”

said Arianne Kader, Head of Operations for Marketplace. “It’s also an opportunity for our team to support boutiques by sharing strategies that will help them become stronger online fashion entrepreneurs.”

BHIG BUDA outfitters Kandy Krush Bow Tie Bikini-horz RON_3974

 

Sole Slam x street couture Raglan-horz

Martin Cu, Arianne Kader, Jess De Nesa, Paulo Campos

Team Zalora Ph:  Martin Cu,  Arianne Kader, Jess De Nesa and  Paulo Campos

 

As part of their grand launch they offer the  MARKETPLACE MADNESS where you can shop over 700 mark downs starting at P 250 and under 999!

Shop using this code for more discounts ZBAPznU. 

 

XOXO,

Fashion Ate The Lawyer

 

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ABOUT ZALORA Group

ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in late 2011, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Australia and New Zealand and operates as ZALORA in Southeast Asia/ Hong Kong and as THE ICONIC in Australia and New Zealand. ZALORA Group’s localized sites offer an extensive collection of  top international and local brands and products across apparel, shoes, accessories, and beauty categories formen and women. Offering up to 30-day free returns, speedy deliveries as fast as 24 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.

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AXE Gold Temptation Launch

Axe Gold 051414a

Axe Gold Pass: Gold Men have emerged everywhere.

It’s been a few weeks since AXE, the number one male fragrance brand in the world, made both men and women decide on which man they want to be or which man they want – the sweet and romantic chocolate man, or sophisticated and charming Gold Man?

Luis Manzano

Luis Manzano

KC Montero

KC Montero

A survey conducted by the AXE global team had mixed results. While 78% of women prefer to go public with a Chocolate man on social media, around the same number would rather end up marrying the Gold man. The debate raged on, from which Filipino celebrity best represented a Gold Man (Luis Manzano being the most popular result) to which Marvel superhero best embodied the two personas. Captain America? Definitely a Chocolate man. Ironman? Solid Gold.

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Solenn Heussaff

Solenn Heussaff

These two personas were created to represent the two top temptations of women. Dark Temptation is the embodiment of sweet seduction, with its chocolate notes making it the best-selling variant AXE has ever had since its launch in 2009. And given that Gold Temptation is the newcomer in the Temptation range, made specifically for the sophisticated man, it is only natural that the curiosity and interest of the general public gravitated toward this scent which has notes of spices and golden amber.

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To celebrate the launch of the new Gold Temptation made for the sophisticated man, AXE is giving one lucky guy the ultimate prize: a chance to live the Gold Life through the AXE Gold Pass.

The AXE Gold Pass brand new 2014 Volkswagen Beetle

The AXE Gold Pass brand new 2014 Volkswagen Beetle

The AXE Gold Pass is a guy’s ticket to the Gold Life, which translates to an extended weekend trip to Las Vegas with two of his friends where he will have access to the VIP lifestyle. Our winner will also get the privilege of owning one of the most iconic cars in the world – a brand new 2014 Volkswagen Beetle, boasting a powerful 1.4 liter TSI Turbocharged  engine, with 118kW of power and 240Nm of torque, revamped design, and  a 7 speed direct shift gearbox transmission.  Lastly, the Gold Pass winner will also receive a condominium unit in the Fort that AXE will lease for him for a year. These are among other privileges that only AXE can give, such as access to the best events, clubs and parties for the Gold Pass winner.

To win the AXE Gold Pass, guys just need to buy an AXE Gold Temptation can, access the Gold Pass tab in the AXE Philippines Facebook page (facebook.com/AXEPhilippines), and get their friends to vote for them. The top 400 men with the most votes immediately qualify for the next round, where eventually they will get trimmed down to the final three. These three will then compete in the Gold Pass Challenge, where the ultimate winner of the AXE Gold Pass will be determined.

 

Solenn's Gold Nails

Solenn’s Gold Nails

The publishing gilrs Maureen Manuel, Aiya Rodjel and Margaux Salazar

The publishing gilrs Maureen Manuel, Aiya Rodjel and Margaux Salazar

PMAP Nikita and Hye Won

PMAP Nikita and Hye Won

AXE Model Kevin Zonnenberg

AXE Model Kevin Zonnenberg

Nikita and friends

Nikita and friends

with Nikita Conwi

with Nikita Conwi

Aisa Ipac

Aisa Ipac

The AXE Gold Council will join forces to choose which guy best epitomizes the AXE Gold Man. The AXE Gold Council is composed of the AXE Resident Hottie, Solenn Heussaff; the Sophisticated man, Luis Manzano; the Romantic at Heart, KC Montero; along with other AXE Ambassadors such as Radio DJs Tony Toni, Slick Rick, and Sam YG. Each Gold Council member will make time to mentor these gentlemen – grooming them to be the ultimate AXE Gold Man.

We both have a green hair

We both have a green hair

DG

DG

Martha Gonzalez with Mega's Jeff and Angelo

Martha Gonzalez with Mega’s Jeff and Angelo

Selfie with Solenn

Selfie with Solenn

Katarina Rodriguez with her boyfriend

Katarina Rodriguez with her boyfriend

Tanya and Julz

Tanya and Julz

Bjorn and Maureen

Bjorn and Maureen

Spray on the Gold Life and join the AXE Gold Pass Contest today! Who knows, you just might be that lucky guy to win the crib, the ride, and the trip of a lifetime!

#AxeGold

#AxeGoldPass

 

XOXO,

Fashion Ate The Lawyer

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Make Your Own Havaianas 2014 is a BLAST

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Celebrate the Streets of Brazil with Make Your Own Havaianas 2014

 

Ever wondered how festive and vibrant the streets of Brazil are with its lively parties, vibrant colors, infectious dances and adrenaline-pumping street football games? Truly a cultural melting pot of ethnicities, Brazil has cultivated this very colorful and lively street culture that has thrived and infected others who have been witnesses to this amazing atmosphere.

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And while we may not all have the privilege to sneak a peek and experience the streets of Brazil, Havaianas returns to its roots by bringing Brazil to the Philippines through Make Your Own Havaianas 2014! With its Launch Party happening May 6, 2014 at the Glorietta Activity Center, Make Your Own Havaianas kicks off with a festive Brazilian street party in true Havaianas style, as they invited guests in their colorful carnaval-inspired outfits and engaged them in activities such as personalized wish ribbons or “bonfims“, rousing performances by the Brazilian performance community and of course, making their very own Havaianas styles were available for every attendee.

Elmo Magalon at the MYOH Wheel

Elmo Magalon at the MYOH Wheel

 

Vanessa Matsunaga with her Havs pair

Vanessa Matsunaga with her MYOH pair

With the eclectic mix representing the Brasilipinas community, the groups of Brigada, Escola Samba de Manila, Escola Brasileira de Capoeira, Imperatriz Filipinense Samba School, and Futkaleros gave us a true reflection of the streets of Brazil through their stimulating and moving performances through elaborate costumes, stirring music and passionate moves.

So Crazy with MYOH!

So Crazy with MYOH!

Julz and Yuki

Julz and Yuki

 

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But the real thrill in Make Your Own Havaianas came in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting the spirit of Brazil. As a highlight for the ninth year of this event, a 200-year old tradition from Brazil was the inspiration behind this year’s commemorative pair featuring colorful Bonfims — Brazilian wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

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Brand Development Group Director Ammiel De Leon said,

“The streets of Brazil are a free-flowing and spontaneous back and forth of festive cheer, very evident with its people”

As the ultimate activity for celebration of self-expression, Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops.

lovers Janna and Brent

lovers Janna and Brent

James Younghusband

James Younghusband

Brazilians in their MYOH Pair

Brazilians in their MYOH Pair

 

“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director adds as well.

TSA Managing Director  Anne Gonzalez, Rima Ostwani

TSA Managing Director Anne Gonzalez, Rima Ostwani

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Carvey, Shen and Ailene

Carvey, Shen and Ailene

Thank you so much @PatriciaCabigas for making my Havs Pair

Thank you so much @PatriciaCabigas for making my Havs Pair

Janeena with the MYOH Gang

Janeena with the MYOH Gang

Carvey, Margareth and Shen

Carvey, Margareth and Shen

Carvey, Shen and Ailene

Carvey, Shen and Ailene

Camille of Look

Camille of Look

Francis Libiran and AIlene Co

Francis Libiran and AIlene Co

Jason, Carvey and Shen

Jason, Carvey and Shen

Nikki and Karrot

Nikki and Karrot

Jason Domantay with Yahoo Ph Ladies

Jason Domantay with Yahoo Ph Ladies

Yuki, DG and Nikita

Yuki, DG and Nikita

 

This year’s event is made even bigger and more accessible.  At the heart of Makati, Make Your Own Havaianas 2014 takes place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There is no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.

 

As you enter the streets of Brazil in this year’s Make Your Own Havaianas, make sure to see, feel and experience the vibe and joy through Havaianas and unleash that inner Brazilian in you.

 

For more details, check out http://www.myoh.havaianasphilippines.com and also get to simulate how you can make your own Havaianas, online!

 

XOXO,

Fashion Ate The Lawyer

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TIMBERLAND Re-Launch Style meets Substance

Timberland Summer Collection

Timberland’s Spring 2014 Footwear and Apparel Allow Men and Women to Perform in Style

Manila, March 28, 2014 –Timberland introduces a new collection this spring where style meets substance, offering versatile fashion, lightweight performance and authentic designs for men and women. Get ready for city escapes and summer holidays with vibrant pops of color that is as spontaneous and fun as last-minute vacation plans, and crafted materials for a stylish and contemporary look, all season long.

 

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We created the Spring 2014 collection for men and women whose lifestyles demand versatile, great looking fashion, blending our heritage aesthetic with lightweight and stylish designs,”

said Oliver Castro president Ecopath Corp, Timberland Philippines.

 

 

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We merged classic cuts with bright colors and prints that are evocative of spring and summer journeys to waterfront towns and outdoor spots. The materials we selected are all practical for the time of year – breathable and agile, ideal for traveling in style and comfort.”

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The launch of our new SensorFlex™ technology in the Spring 2014 collection will empower consumers to find lightweight, on-season footwear that fits their style and that can perform, too,” said Roger Py , Operations Manager of Ecopath Corp, Timberland Philippines.  “Whether it’s a change in the conditions or terrain, the new SensorFlex™ technology will keep men and women on the straight and narrow – even on the most uneven surfaces.”

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Timberland also introduces its new SensorFlex™ technology, featuring lightweight performance footwear that offers all-day comfort tat every bend. SensorFlex™ technology features a unique three-layer outsole, including a firm upper layer that supports and stabilizes feet, a secondary EVA layer that absorbs shock and impact, and a bottom layer of flex grooves and traction pods that instantly adapts to any terrain.  The new suspension system allows for easy flexing that quickly responds to the surface below, for a smooth and stable journey, every time.

 

William Castro, Genevieve Sy, Kim Atienza,  William Castro and Oliver Castro,

William Castro, Genevieve Sy, Kim Atienza, William Castro and Oliver Castro,

Derrick Monasterio, James Wright and Rafa Siguion-Reyna

Derrick Monasterio, James Wright and Rafa Siguion-Reyna

With Bryan Defano amnd Ailene Co

With Bryan Defano amnd Ailene Co

Timberland's Roger Py, Kim Atienza and William Castro

Timberland’s Roger Py, Kim Atienza and William Castro

 

New for Spring 2014 is the Earthkeepers® Bradstreet Collection of hybrid footwear for men that merges casual style with high performance.  Expertly crafted premium full-grain and nubuck leathers are combined with an athletic-inspired sole featuring the SensorFlex™technology platform.  Available in a chukka and an oxford, the Bradstreet’s unique design boasts a trend-right look that emboldens men totake on any surface in style.

 

Mega's Peewee,  Blogger Paul and GMA's Mark

Mega’s Peewee, Blogger Paul and GMA’s Mark

 

The new Earthkeepers® Harborside Collection of bold boat shoes for men can be worn anywhere and everywhere. Merging the classic, casual style of a boat shoe with the performance and comfort of a sneaker, these sporty boat shoes utilize SensorFlex™technology to stabilize sea legs and provide comfortable flex on the deck.  For men, seven different color options, both bold and subtle, allow him to look his best on the water and beyond,  helps men complete their favorite head-to-toe seaside look with comfort and grip.

 

with Bryan Defano, John Jennifer Teng,  Angela Jacob and Ailene Co

with Bryan Defano, John Jennifer Teng, Angela Jacob and Ailene Co

 

A new spring season marks a time for change, and Timberland understands that beautiful, versatile designs make for a smooth transition to the activities warmer weather inspires. That’s why the Spring 2014 collection of men’s footwear and apparel and women’s footwear boasts stunning workmanship and thoughtful details that make it easier than ever to look effortlessly stylish on journeys near and far. Soft, supple leathers, vibrant colors, and lightweight comfortare among the many reasons the Spring 2014 collection is perfectly matched to the needs of fashionable and practical men and women this season.

 

Likewise, the whole brand relaunch also featured 2 looks in a “dock” runway walk by professional models like Nath Biggs, Laxie Villar, Swell Damas, Jasmine Maierhofer, Ria Boliver and Marie Ann Umali to name a few. All of them wearing Timberland apparel andfootwear styled as casual and free-spirited as it can be. Especially that the new Timberland features fun, colorful and stylish offering best catering to the much dynamic and care-free clientele. The night was graced by brand ambassador Mr. Kim Atienza as he speaks about his great relationship with Timberland and shared his personal testament that the comfort and performance of the brand is really something else.

 

XOXO,

Fashion Ate The Lawyer

 

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She’s So JAG

Bb. Pilipinas 2014 candidates (nos. 1-20) at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidates (nos. 1-20) at the JAG Boutique in Glorietta 2

Beauty queens show off their Filipina curves in JAG jeans

Shoppers and mall spectators recently had a surprise treat when 40 statuesque and totally stunning candidates of Binibining Pilipinas 2014 flocked to the Glorietta Mall for a refreshing afternoon of fun and shopping for sexy jeans.

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The mall event was a treat from JAG Jeans, which has been supporting Bb. Pilipinas for two years and now serves as a gold sponsor of the pageant. Wearing fashion staple white tees with Bb. Pilipinas logo paired with sexy skinny JAG jeans, the candidates eagerly scoured the JAG boutique in Glorietta 2 for the perfect pieces to flaunt their curves.

 

Bb. Pilipinas 2014 candidates at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidates at the JAG Boutique in Glorietta 2

After the shopping spree, an impromptu Q&Aportion happened inside the flagship store as the girls gamely answered questions thrown at them by the media. Pageant contestants turned the store into a mini fashion show ramp by showing off their curves in their newly scored jeans paired with tops. Most of them revealed that they have been looking forward to the event and have been listing their JAG must-haves in advance.

 

Not only did JAG provide an enjoyable experience for the binibinis, it also highlighted the enviable Filipina bods. Looking at how the jeans fit their figures, everyone could tell that JAG is really made for the Filipina curves, which deserve international acclamation. With shopped items in hand, they exited the store, waved for the cameras and chorused, “Thank you, JAG!”

 

Bb. Pilipinas 2014 candidate checking out the JAG All Access Facebook page at the JAG Boutique in Glorietta 2

Bb. Pilipinas 2014 candidate checking out the JAG All Access Facebook page at the JAG Boutique in Glorietta 2

The candidates also invited their fans to vote them for the She’s So JAG Award 2014, an online contest on JAG Jeans Facebook page. Fans have a big influence in determining the She’s So JAG Award 2014 winner through the online voting process which counts as 50% of the score. The other 50% of the score will be based on Jag Creative Team judging results. Judging will be determined on the basis of who best exemplifies the JAG image selected from the Top 10 candidates with the most ‘likes’. The She’s So JAG Award 2014 winner will receive Php50,000 plus a year supply of JAG merchandise. While one lucky fan will receive two VIP tickets to the Bb. Pilipinas Coronation Night plus an iPhone 5.

 

Voting station inside the JAG Boutique in Glorietta 2

Voting station inside the JAG Boutique in Glorietta 2

The She’s So JAG Award 2014 is just a teaser of things to come for JAG, the denim brand befitting crowned beauties.

Excited for the results? Please  go to http://www.facebook.com/jagjeans for more exciting updates.

 

XOXO,

Fashion Ate The Lawyer

 

 

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