Category Archives: MUST KNOW

DENIM RE-BORN: H&M LAUNCHES NEW DENIM STYLES THAT HELP CLOSE THE LOOP FOR MORE SUSTAINABLE FASHION

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This September, H&M will introduce 16 new denim styles made using recycled cotton from textiles collected from the Garment Collecting initiative in H&M stores. The pieces for men, women and kids, are the latest steps toward H&M’s goal of creating a closed loop for fashion, and will be available in all stores worldwide, as well as online.

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“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.

Bianca King

Bianca King

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AJ, Dan, Iza and Nikki

AJ, Dan, Iza and Nikki

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The new denim pieces, made from recycled cotton and organic cotton, include for women three styles of jeans, from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit. For men, there is a zip-up denim jacket, alongside two distressed slim leg styles, and a pair of joggers in coated denim. There are kids pieces too, including a zip-up hoodie with cute animal ears, along with stretch jeans sequined at the knee, or a street style hooded shirt, with distressed jeans.

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Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 14,000 tons have been collected globally.

 

Today, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. This year, H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to last year.

with Nona

with Nona

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The collection will be available in all H&M Philippines stores on September 10 for ladies and men and September 17 for kids.

 

XOXO,

Fashion Ate The Lawyer

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Giordano Be Classic Campaign 2014

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Giordano reintroduces the beauty of timeless pieces with Be Classic campaign

The campaign features well-loved fashion icon – The Classic Man

 

MANILA, PHILIPPINES – While most argue that style is innate, others contend that it can be cultivated. One way to build true style is by investing in classic pieces – the building blocks of any wardrobe.

 

Giordano Philippines, a brand known for its modern approach to high quality timeless clothes, launches the Be Classic campaign which reintroduces time-tested stylish pieces that can be dressed up or down. This also comes with the return of the 90s cult favorite logo – The Classic Man.

 

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The Be Classic campaign features everyday wardrobe essentials such as polos, tees, shirts, cardigan and pants in classic silhouettes that flatter all body types.

 

Basic polo shirts and crew neck tees, adorned with the iconic Classic Man logo, will help one transition from workplace to a late afternoon catch-up with friends over coffee. A business meeting can be conducted in casual cool with oxford shirts in a variety of colors and patterns. The transcendentally stylish Breton top also makes an appearance in this collection while trusty pairs of denims and khakis round out your classic wardrobe.

 

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“Giordano is all about classic and everyday wearability. We understand the different needs of our customers and the different roles they play in life. We want to provide them with pieces that are not just functional but also of quality and infinitely classy. The Be Classic campaign is also a testament to our commitment to build a World Without Strangers,” said Reza Aznar, Giordano Philippines’ Assistant Product Development Manager.

 

The Be Classic campaign comes in two phases:  the first phase, Classics Minimalist, on November 13 to December 11, 2014 while the second phase – Classics in Color, on December 11 to January 15, 2015. For more information about the campaign, please visit www.facebook.com/GiordanoPhilippines.

 

 

XOXO,

Fashion Ate The Lawyer

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MELANCHOLIA: Kaye Morales Holiday 2014 Photo Story

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“LOST LOVE”

I can only do what I know. I can only create from what I feel.

And when sadness has taken hold of your heart and floods it, the only way to escape the drowning is to express it. Expression is a way to breathe whilst submerged in the ebbs and flow of sorrow.

I realize that the only way to defeat sadness is to embrace it, to let it envelop your being. If you don’t want it to overwhelm, you have to befriend it. You must understand it and know it’s intricacies.

This is what I’ve come to know:

Sadness is black. It is what is left when all the other colors are muted. It is the shade of emptiness when reflection dies.

Sadness is a force and it comes in irregular insistent waves. It folds the fabric of your being into irregular shapes, pleated like a scar or crumpled like a wound. Sadness is both gentle and unrelenting; the texture is sometimes soothing, sometimes rough, but always on the edge of something desperate.

And when you have come to know sadness, it becomes pleasing. Sadness becomes a friend. It becomes alive. Thus, sadness becomes Melancholia. Sadness becomes beautiful.

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FASHION by Kaye Morales
STYLING by Janno Styles
PHOTOGRAPHY + BOOK DESIGN by Darrel Pobre
ASSISTED BY Ronan Espadero
SHOES BY Nere Ku
MODELS ( ELITE MANILA ) Shao Trinidad I Dasha and Gustavo Krier
HAIR AND MAKE UP BY Floe Tapayan
ASSISTED BY Barbie
HEADPIECES BY Jake Tabudlo and Tony Evan

 

 

XOXO,

Fashion Ate The Lawyer

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FRENCH FASHION BRAND CAMAIEU LAUNCHES IN MANILA

The first Camaïeu store in the Philippines is located at Shangri La Plaza East Wing.

The first Camaïeu store in the Philippines is located at Shangri La Plaza East Wing.

Since its establishment in 1984, Camaieu has grown to have at least 1,000 stores in more than 20 countries worldwide. The French fashion brand, exclusively retailed by Planet Sports, Inc. in the Philippines, recently added Manila to this list through an intimate press launch held at the EDSA Shangri-la Hotel, followed by a fashion show held at the East Wing of Shangri-la Plaza.

 

Camaïeu’s vibrant, light and feminine assortment of clothes and accessories.

Camaïeu’s vibrant, light and feminine assortment of clothes and accessories.

Fashion blogger and model, Nicole Andersson hosted the Camaïeu Philippines launch.

Fashion blogger and model, Nicole Andersson hosted the Camaïeu Philippines launch.

True to its name Camaieu, which means ‘multiple tones’, the quaint, French-themed launch was a showcase of lively and bright colors. Nicole Andersson hosted both events and introduced the highlight of the show: three collections styled in the unique expressions of Katarina Rodriguez, Bianca King, and Tweetie De Leon-Gonzalez, Camaieu’s brand ambassadors.

 

Model styled by Bianca King

Model styled by Bianca King

Model  styled by Katarina Rodriguez

Model styled by Katarina Rodriguez

Model styled by Tweetie de Leon-Gonzalez

Model styled by Tweetie de Leon-Gonzalez

Katarina’s on-the-go personality showed through her collection, which featured versatile separates that can take one from the school, to the mall, to a night out in the city. Romantic yet easy-going was the theme of Bianca’s collection, her chosen outfits hinting at sexiness with some show of skin, balanced by classic silhouettes flattering many body types. Meanwhile, Tweetie’s collection was a display of sleekness and sophistication, with many of the pieces in black and white or in graphic patterns rendered in monochromatic tones.

 

Katarina Rodriguez with her models

Katarina Rodriguez with her models

Bianca King with her models

Bianca King with her models

Tweetie de leon-Gonzalez with her models

Tweetie de leon-Gonzalez with her models

Says Camaieu Head of Operations for Asia, Rudy Liger, “Camaieu is vivacious, supportive, feminine, fresh, and free-spirited. These are the brand philosophies that make Camaieu relatable to all women, wherever you are in the globe.”

 

Rudy Liger (Operations head of Camaïeu Asia) with Anton Gonzalez

Rudy Liger (Operations head of Camaïeu Asia) with Anton Gonzalez

Anton Gonzalez (President of Planet Sports Inc., official local distributor of Camaïeu) with his wife Mia and daughters Patricia and Joanna

Anton Gonzalez (President of Planet Sports Inc., official local distributor of Camaïeu) with his wife Mia and daughters Patricia and Joanna

Issa Penales and Gene Acosta

Issa Penales and Gene Acosta

Jennifer Chan, Ira Nopuente and Elaine Carag

Jennifer Chan, Ira Nopuente and Elaine Carag

Anton Gonzalez with Shangri La Plaza’s Lala Fojas (EVP), Hazel del Castillo (Division Manager- Tenant Management) and Rowena Morada (Account Officer- Tenant Management)

Anton Gonzalez with Shangri La Plaza’s Lala Fojas (EVP), Hazel del Castillo (Division Manager- Tenant Management) and Rowena Morada (Account Officer- Tenant Management)

Anette Obana (Merchandising and operations director of Camaïeu Philippines)  with Ina Arabia-Garcia, Happy Lopez and Liza Ilarde

Anette Obana (Merchandising and operations director of Camaïeu Philippines) with Ina Arabia-Garcia, Happy Lopez and Liza Ilarde

Camaieu is available at Shangri-la Plaza East Wing, Megamall Fashion Hall, SM BF Paranaque, Ayala Fairview Terraces, and soon at SM North EDSA. For more information, visit http://facebook.com/camaieu.philippines or follow @camaieu_ph on Twitter and Instagram.

 

XOXO,

Fashion Ate The Lawyer

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Everybody Loves Reese’s at the Throwback Fair!

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A Trip Down Memory Lane with RediscoverReese’s Throwback Fair

MANILA, Philippines – August 2, 2014 – Global chocolate brand Reese’s Peanut Butter Cups invaded SM Mall of Asia Music Hall with its signature orange color on August 2 with  its “Rediscover Reese’s Throwback Fair”. Mall goers and Reese’s fans enjoyed the various Reese’s themed fair game booths, fun activities and mini-concert.

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A trip down memory lane revealed the rich history of the perfect combination of chocolate and peanut butter. Everyone enjoyed learning fascinating trivia about the Reese’s brand through six fascinating Reese’s brand themed fair booths. Take the Reese’s game challenged attendees to complete a word task by jumping as high as they can to get the Reese’s logo. Reese’s Re-word Mash, an all-time favorite Word Mash game, challenged the consumers to mix and match words to discover a secret message.

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Aiya and Mau

A fair won’t be complete without a ball-throwing booth, and Reese’s version, Knock Out a Reese’s Cup, became one of the instant favorites. People who went to the Reese’s Shoot that Cup booth got a chance to immerse themselves in the tantalizing sweet and salty flavor of Reese’s Peanut Butter Cup.

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Where there’s a fair, there’s always a Pop the Balloon booth. Kids and parents enjoyed popping Reese’s themed balloons at the Reese’s Pop A Nut Bar while learning the key ingredients of Reese’s. One of the most popular booths was the Reese’s Trick Art where people snapped photos of themselves with the oversized Reese’s Peanut Butter Cup and Reese’s Nut Bar. After the attendees completed the Reese’s trail each of them got free Reese’s brand gift packs and special merchandise.

 

Reeses Throwback Fest 005 Reeses Throwback Fest 004Fans also had the opportunity to try Reese’s infused offerings from Mrs. Fields Cookies and other vendors.  Through the Reese’s Happy Hour and fun activity trail, lucky attendees took home packs of Reese’s Peanut Butter Cups and Nut Bars.

Self-confessed Reese’s lovers like celebrity stylist and showbiz royalty Alyanna Martinez, Air Asia Volleyball Team athlete Melissa Gohing, local pro-surfer Luke Landrigan, top blogger David Guison and top beauty blogger and model Kelly Misa and Philippine Azkals Hottie Phil Younghusband attended the fair to indulge their love of the chocolate brand and to interact with fellow Reese’s fans.

Reese's Peanut Butter Cup 34g

To complement indulgent addiction for Reese’s Peanut Butter Cups, top local bands Itchyworms and Never The Strangers regaled guests with their biggest hits, capping off the fun and unforgettable fair that made everyone rediscover the perfect combination of chocolate and peanut butter cups.

Reese's Nut Bar 47g

Reese’s Peanut Butter Cups, created and named after Harry Burnette Reese, is a chocolate coated peanut butter snack coated in rich milk chocolate.  In the Philippines, it comes in two-cup and one-cup packs.

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Reese’s Nut Bar is the latest offering of the brand for consumers who are always on the go. The chocolate bar is infused with creamy peanut center, topped with richcaramel and loaded with whole roasted peanuts, all coated in chocolate.

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Aiya, Mau, Tiff and Ivan

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Reese’s Peanut Butter Cups and Reese’s Nut Bar will be available in all leading supermarkets and convenience stores nationwide beginning August 2014.  Two-cup 34g version and Reese’s Nut Bar are priced at PhP 35 (Suggested Retail Price), while one-cup 17g is PhP 19.

 

XOXO,

Fashion Ate The Lawyer

 

 

 

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About The Hershey Company

The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society.  This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need.  This commitment is exemplified by Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company’s success.

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TIÑO launches its official website www.tinosuits.com

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TIÑO,  An intimate event was held to celebrate another milestone at TIÑO Suits store in Makati City; graced by close friends and clients of TIÑO, its interactive digital medium was introduced.

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TIÑO Suits offers a world-class bespoke suit tailoring service for men and women. Its movement to bring access to its clientele via on line is one of its strategic approaches in achieving its brand growth.

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The online and mobile optimized website has two important features; one is which allow clients to select designs from its Made-to-Order collection of classic, traditional and trendy suits.

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And the other is Booking an Appointment by just filling out the “Book Appointment” form with basic information and the date they wish to see the master tailor. A confirmation will be sent to their email and their appointment date will reflect on the calendar in the website.

 

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TIÑO’s vision is to be top-of-mind brand in terms bespoke tailoring not just in the country but in South-East Asia. With its new digital medium, TIÑO will be able to transcend its message directly to its public. The website will also be a hub for news updates about the brand and its upcoming project “Apprenticeship Program”.

 

For a quick run through of how the website works, please watch this video:

WWW.TINOSUITS.COM is powered by MadhouseMNL Creatives
TIÑO Suits is located at 114 G/F Herco Center, Benavidez St. Legaspi Village, Makati City
Mon- Fri 10:00 am – 8:00 pm
Sat 10:00am – 6:30 pm
(02) 511 1274

TIÑOSUIT.COM home page

TIÑOSUIT.COM home page

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MADE-TO-ORDER Collection

TIÑOSUIT.COM home page

BOOK AN APPOINTMENT Online

 
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Xoxo,

Fashion Ate The Lawyer

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We Live Design: SoFA 2014 GRAD SHOW LOOKS

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Erika Dela Cruz’s “Behind The Shadows”

 

Photography: Miguel Alomajan

Assisted by: Emerson Factor Leonor

Styling: SoFA Styling class headed by Levenson Rodriguez

Hair and Makeup artists: Arra Villanueva, Guilly Valenzuela and Leah Rous

Models: Igor Dreagla (IM), Johana Verbeeck, Ariane Espero (Julius Uy), and Zandra Sta. Maria, Kim Fernandez and Jana Stuntz  (Cal Carries)

Tatenda Sipula

Tatenda Sipula’s “Bespoke Gems”

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Guia Alvendia’s “Khara Khorum”

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Nikki Ku’s “Nonage”

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Tanya Hyde’s “Sillage”

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Mike Perez’s “Palpable Lesions”

Reese Lansangan

Reese Lansangan’s “Space and the Human Race”

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Jessica Kairuz’s “The Team”

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Pinky Magalona’s “Little Red Riding Hood”

Camille Go

Camille Go’s “Faded Glory”

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Regina Raymundo’s “Journey”

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Wanda Bandojo

Genesis Alcantara

Genesis Alcantara’s “Cyborg”

Genesis Alcantara

Genesis Alcantara’s “Cyborg”

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Kurt Libre’s “Otaku’s Dream”

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PREVIEW BALL 2014: SKIN CITY

Preview Ball 2014  Skin City

Preview Ball 2014 Skin City

Liz and Mond

Liz and Mond

Preview Ball SKIN CITY 03

In Doggficher

In Doggficher

Andre Chang in Jaggy Glarino

Andre Chang in Jaggy Glarino

Preview Ball SKIN CITY 08

Yen, Ron and Jaggy

Yen, Ron and Jaggy

Chanel Thomas

Chanel Thomas

Joy Pinuela

Joy Pinuela

Team KM

Team KM

Preview Ball SKIN CITY 15

Preview EIC Pauline Juan

Kaye Morales

Kaye Morales

Mariz Dizon

Mariz Dizon

Kim Barik and Miguel Tan

Kim Barik and Miguel Tan

Mara Chua

Mara Chua

Chanel and Jessica

Chanel and Jessica

Mercator's Kurt  and Gil

Mercator’s Kurt and Gil

Gab and Tricia

Gab and Tricia

Model Adrian

Model Adrian

Jerome Lorico

Jerome Lorico

Randz

Randz

Jieneb Kho

Jieneb Kho

Amina Aranaz

Amina Aranaz

Vina Morales

Vina Morales

Shana

Shana

Liz and Norman

Liz and Norman

Ann Ong's gladiators

Ann Ong’s gladiators

Preview Ball SKIN CITY 37 Preview Ball SKIN CITY 38

Norman San Diego

Norman San Diego

Mark Famillara

Mark Famillara

KM Team

KM Team

Preview Ball SKIN CITY 42 Preview Ball SKIN CITY 44

with Mark, Mu and Christian

with Mark, Mu and Christian

Fatima Rabago

Fatima Rabago

Ann Umali

Ann Umali

Mau Manuel

Mau Manuel

Isha

Isha

Mark

Mark

Shen Jarlega

Shen Jarlega

Preview Ball SKIN CITY 52 Preview Ball SKIN CITY 53

Justine Tan

Justine Tan

Ryuji

Ryuji

Preview Ball SKIN CITY 57 Preview Ball SKIN CITY 58

Apples

Apples

Preview Ball SKIN CITY 61 Preview Ball SKIN CITY 60

Vhee Co and Janno Styles

Vhee Co and Janno Styles

Wearing SKIN ART by LJ NAVERA

Wearing SKIN ART by LJ NAVERA

 

They say what happens in Vegas, stays in Vegas but we say what happened in Preview Ball stayed in Preview Ball coz we partied the night out the Vegas way!

Preview Best Dressed Ball 2014 is co-presented by Calvin KleinTattoo, and TRESemmé and sponsored by Revlon. Official drink sponsor: Belvedere Vodka

 

XOXO,

Fashion Ate The Lawyer

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GIVENCHY Fall/Winter14 Campaign

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Mariacarlo Boscono, Nobis, Kendall Jenner, Jamie Bochert, Veroniek Gielkens and Peter Brant front the Fall/Winter 2014 campaign of Givenchy, photographed by Mert Alas & Marcus Piggott.

Make-up: Lucia Pieroni @ STREETERS
Hair: Sam McKnight @ PREMIER

XOXO,

Fashion Ate The Lawyer

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