Category Archives: Spring/Summer

FRENCH FASHION BRAND CAMAIEU LAUNCHES IN MANILA

The first Camaïeu store in the Philippines is located at Shangri La Plaza East Wing.

The first Camaïeu store in the Philippines is located at Shangri La Plaza East Wing.

Since its establishment in 1984, Camaieu has grown to have at least 1,000 stores in more than 20 countries worldwide. The French fashion brand, exclusively retailed by Planet Sports, Inc. in the Philippines, recently added Manila to this list through an intimate press launch held at the EDSA Shangri-la Hotel, followed by a fashion show held at the East Wing of Shangri-la Plaza.

 

Camaïeu’s vibrant, light and feminine assortment of clothes and accessories.

Camaïeu’s vibrant, light and feminine assortment of clothes and accessories.

Fashion blogger and model, Nicole Andersson hosted the Camaïeu Philippines launch.

Fashion blogger and model, Nicole Andersson hosted the Camaïeu Philippines launch.

True to its name Camaieu, which means ‘multiple tones’, the quaint, French-themed launch was a showcase of lively and bright colors. Nicole Andersson hosted both events and introduced the highlight of the show: three collections styled in the unique expressions of Katarina Rodriguez, Bianca King, and Tweetie De Leon-Gonzalez, Camaieu’s brand ambassadors.

 

Model styled by Bianca King

Model styled by Bianca King

Model  styled by Katarina Rodriguez

Model styled by Katarina Rodriguez

Model styled by Tweetie de Leon-Gonzalez

Model styled by Tweetie de Leon-Gonzalez

Katarina’s on-the-go personality showed through her collection, which featured versatile separates that can take one from the school, to the mall, to a night out in the city. Romantic yet easy-going was the theme of Bianca’s collection, her chosen outfits hinting at sexiness with some show of skin, balanced by classic silhouettes flattering many body types. Meanwhile, Tweetie’s collection was a display of sleekness and sophistication, with many of the pieces in black and white or in graphic patterns rendered in monochromatic tones.

 

Katarina Rodriguez with her models

Katarina Rodriguez with her models

Bianca King with her models

Bianca King with her models

Tweetie de leon-Gonzalez with her models

Tweetie de leon-Gonzalez with her models

Says Camaieu Head of Operations for Asia, Rudy Liger, “Camaieu is vivacious, supportive, feminine, fresh, and free-spirited. These are the brand philosophies that make Camaieu relatable to all women, wherever you are in the globe.”

 

Rudy Liger (Operations head of Camaïeu Asia) with Anton Gonzalez

Rudy Liger (Operations head of Camaïeu Asia) with Anton Gonzalez

Anton Gonzalez (President of Planet Sports Inc., official local distributor of Camaïeu) with his wife Mia and daughters Patricia and Joanna

Anton Gonzalez (President of Planet Sports Inc., official local distributor of Camaïeu) with his wife Mia and daughters Patricia and Joanna

Issa Penales and Gene Acosta

Issa Penales and Gene Acosta

Jennifer Chan, Ira Nopuente and Elaine Carag

Jennifer Chan, Ira Nopuente and Elaine Carag

Anton Gonzalez with Shangri La Plaza’s Lala Fojas (EVP), Hazel del Castillo (Division Manager- Tenant Management) and Rowena Morada (Account Officer- Tenant Management)

Anton Gonzalez with Shangri La Plaza’s Lala Fojas (EVP), Hazel del Castillo (Division Manager- Tenant Management) and Rowena Morada (Account Officer- Tenant Management)

Anette Obana (Merchandising and operations director of Camaïeu Philippines)  with Ina Arabia-Garcia, Happy Lopez and Liza Ilarde

Anette Obana (Merchandising and operations director of Camaïeu Philippines) with Ina Arabia-Garcia, Happy Lopez and Liza Ilarde

Camaieu is available at Shangri-la Plaza East Wing, Megamall Fashion Hall, SM BF Paranaque, Ayala Fairview Terraces, and soon at SM North EDSA. For more information, visit http://facebook.com/camaieu.philippines or follow @camaieu_ph on Twitter and Instagram.

 

XOXO,

Fashion Ate The Lawyer

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Eddie Bauer 2014 Spring-Summer

TRAVEX (12)

Eddie Bauer offers a full range of styles that eleveate the performance and compliment the casual wardrobe of an outdoor adventurer. From classic outerwear and the legendary down jackets to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand stylish casual outdoor wear.

TRAVEX (11) TRAVEX (9) TRAVEX (7) TRAVEX (5) TRAVEX (4) TRAVEX (3) TRAVEX (2) TRAVEX (13)

 

You may visit Eddie Bauer at their newly opened store in SM Aura Premiere (2/L),  Eddie Bauer SM Megamall (Mega Fashion Hall 3/L) , R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.

Live your adventure with Eddie Bauer.

 

XOXO,

Fashion Ate The Lawyer

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MUST HAVE: Easy Neutral

neutrals

Check all the coolest items at the ZALORA MARKETPLACE  and for 15 % discount use this upon checking out:  ZBAPznU

 

 

XOXO,

Fashion Ate The Lawyer

 

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Be The Ultimate Wrangler Sun Chaser!

SunChaserGraphic

4 WEEKS. 4 CHALLENGES. 1 UNFORGETTABLE JOURNEY.

Wrangler invites you to chase the sun and get rewarded every week!

 (Manila, Philippines)  You’re invited to embark on a journey with Wrangler – from the highest peaks to the freshest waters – it doesn’t really matter where you go, as long as you answer the call of the open road and live life under the sun.

 

Welcome to the “Wrangler Sun Chaser Challenge”, a month long event that aims to bring out your adventurous spirit, urge you to leave all daily banalities behind and chase new horizons. Live across 9countries in the Asia Pacific region, from April 14 – May 11, this is a true regional hunt for the ultimate adventurer among our dedicated Wrangler fans.

Every week, we are challenging you to conquer new territory and share your adventures on our Instagram hashtag #WranglerSunChaser.

Every challenge is closely linked to Wrangler’s core product propositions – our 7 Icons heritage which was built for the rider, makes every piece of Wrangler attire what it is today; the Denim Spa series that pampers the girl on the go; Keep Cool with COOLMAX® technology to keep you fresh under the hot sweltering summer sun. Each product was engineered to support you on the open road, so we’re challenging you to explore and be creative.

 

The best part is Wrangler will reward the week’s best adventurer with Php 8,000 worth of cash vouchers, and one lucky winner will bag the regional finale prize: a 5-day trip to a destination of your choice. The ultimate adventure!

PoP6

“It’s important for us to keep building the Wrangler Open Road brand position. The Sun Chaser Challenge is an activation to with engage consumers across geographies around the same core messaging of freedom & Adventure”, said Puneet Khosla, Brand Director APAC. –

“Our products are engineered to empower open road adventurers, so it makes sense for us to encourage more people to leave daily banalities behind and explore new horizons. It’s in our brand DNA”, Marty Tio, Wrangler Philippines VP Marketing, added.

The campaign will go live on http://www.WranglerSunChaser.com and across Facebook (facebook.com/WranglerPH) and Instagram (instagram.com/WranglerPH) – follow us to keep up with the latest Sun Chaser challenges.

 

Let’s chase the sun together!

XOXO,

Fashion Ate The Lawyer

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Get Summer-Ready with Butterfly Twists SS2014 Collection

Sienna Gold Bag Box

Sienna Gold Bag Box

 

A perfect mix of style, class, and comfort, British brand Butterfly Twists is quickly becoming the modern Filipina’s shoe of choice. With a wide array of fashionable folding footwear, girls on the go favor this alternative to heels for use on various occasions. Whether it’s for partying, traveling, driving, or commuting on a daily basis, you can surely find a stylish pair that fits your personality and lifestyle.

Qwyneth Tan

Qwyneth Tan

Elizabelth Black with Studs

Elizabelth Black with Studs

This summer, Butterfly Twists brings you even more unique designs to choose from with their newest Spring/Summer ’14 Collection. Boasting an interesting mix of folding ballet pumps, boots, and flip-flops, this collection is definitely a big step forward for the UK-based shoe brand.

 

Diana Black with Studs

Diana Black with Studs

Milli Gold Metallic Brogues

MUST: Milli Gold Metallic Brogues

Millie Silver Metallic Brogues

MUST: Millie Silver Metallic Brogues

Olivia Cream Navy

Olivia Cream Navy

Cool and effortless designs like Kate with its metallic cap toe, Emily & Claire with their transparent body, and Gwyneth with its suede finish, are perfect for the carefree trendsetter. More adventurous girls will love Diana, Eve, and Leah with their interesting prints, and Alexandra with its edgy yet sophisticated quilted finish and gold studs. Classic and dainty options are also available, including the peep-toe ballet pumps Heather, and lace-lined Valerie. Jacqui, the most in-demand and iconic Butterfly Twists pair, features the Union Jack flag which will surely make you standout.

They say a good pair of shoes will bring you places. These and other designs will be available in all Butterfly Twists stores and kiosks, just in time for your summer adventures.

 

XOXO,

Fashion Ate The Lawyer

 

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About Butterfly Twists
Butterfly Twists collection of folding shoes and folding boots are redefining style, comfort and fashion. We have a wide selection of affordable and practical ballet pumps that can be worn for everyday use and are perfect for almost any occasion from driving to clubbing and shopping to traveling. All of our ballet pumps and boots designs are innovative and include different colors and styles making sure that your foldable shoes always stand out from the crowd. For more information, visit www.facebook.com/ButterflyTwistsPhilippines and @BTwistsPH on Twitter.

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Wrangler Keep Cool Spring/Summer 2014 Collection

Wrangler Keep Cool

Wrangler Keep Cool

 

Summer is the ultimate season to bask in the summer heat.  It is the perfect time to go on a rough road adventure and explore the world under the scorching summer sunshine.

Wrangler Keep Cool

Wrangler Keep Cool

‘Stay Cool. Keep Fresh.’ with Wrangler’s Keep Cool collection. Men can stay comfortable with Wrangler Keep Cool collection without sacrificing style. The latest summer line from the leader in denim wear is equipped with two innovative technologies. The Cool Max fabric is the innovative heat management construction that allows for long and very comfortable wear. The fabric absorbs and spreads heat, pulling beads of perspiration away from the skin. Meanwhile, the Keep Cool Construction integrates clever mesh design at the inner yoke that will help keep you dry and cool.

The Sun Caser collection’s Keep Cool line includes a variety of shorts, bright colored tops, all made with lightweight materials to ensure total comfort while staying fashionable during the summer.

With Wrangler Keep Cool, you are guaranteed to stay looking and feeling cool, fun and fashionable even in the hottest season of the year.

 

XOXO,

Fashion Ate The Lawyer

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BEN FARRALES RETROSPECTIVE: PhFW FINALE

Ben Farrales

Ben Farrales

BEN FARRALES

Philippine Fashion Week Spring/Summer 2014

Philippine Fashion Week gives tribute to legendary designer Ben Farrales, or “Manong Ben” as his friends and clients in the industry fondly call him, as it presents Ben Farrales: A Retrospective as this season’s finale.

The first-ever Filipino designer to launch a show at the Manila Hotel, Farrales’ first gala fashion show, Romance 1959, left such a dramatic impact that it demanded an encore the following year. Since then, Farrales has staged successful fashion presentations, locally and internationally, one after another.

Today, he is hailed the Dean of Filipino Fashion, and is often praised for his brilliance and ingenuity in reworking Filipino costumes, altering the lines and volume of the traditional Maria Clara and Kimona. He was also one of the first to use Philippine ethnic fabric, reworking local materials from the Tiboli to the Igorot weave, with such brilliance and imagination, attracting even an international clientele for his designs. Lastly, he is most known for his Muslim-inspired designs and exotic color combinations, weaving together tribal elements and indigenous materials to turn into haute couture.

Finally, after gaining much success and recognition abroad, Farrales then focused on sustaining the Philippine fashion industry, staging fund-raising and charity projects that featured the works of up-and-coming designers, which at the same time, helped out the less fortunate, too.

Indeed, having changed the landscape of the Philippine fashion scene, inspiring and helping designers, and many individuals along the way, Philippine Fashion Week presents a grand, nostalgic show in Ben Farrales: A Retrospective.

XOXO,

Fashion Ate The Lawyer

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Farrales has received numerous awards and recognition from various organizations, including:
Most Distinguished Manilan in his Profession
Hall of Fame at the Center of International Trade Expositions and Missions (CITEM)
Awardee for the Arts and Culture at the bicentennial celebration of San Beda College
Disenyo Award given by then First Lady Loi Ejercito, in recognition of his fundraising and charity projects
Fashion Designers Association of the Philippines (FDAP)
People’s Poliffor Haute Couture
Karilagan International
Philippine Airlines
Philippine Red Cross
The Philippine Cancer Society

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DAVID GANDY Graces SM Mens SS2014

David Gandy for SM Men's Fashion

David Gandy for SM Men’s Fashion

SM

SM

SM MEN’S FASHION
Philippine Fashion Week Spring/Summer 2014

XOXO,
Fashion Ate The Lawyer

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Photos from Celwyn Abasolo and Nelson Villarica at PhilippineFashionWeekLive.com

ABOUT PHILIPPINE FASHION WEEK
Philippine Fashion Week, now on its 17th year, is the premier and largest fashion event in the country. Now staged bi-annually by Runway Productions, it is the brainchild of siblings and executive producers Audie and Joey Espino. The event aims to unify the Philippine fashion industry and to celebrate, first and foremost, the ingenuity of the Filipino talent—from the who’s who of Philippine fashion to emerging brands and designers slated to become the industry’s next big names.

With years of trend-setting expertise behind it, Philippine Fashion Week has evolved into the certified launch pad for both local and international fashion, beauty, entertainment, and lifestyle brands. Aside from providing its diverse audience a preview of up-to-the-minute fashion trends that combine style and function, Philippine Fashion Week aims to be the catalyst that propels the country into the global fashion arena.

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GIORDANO SS 2014

Giordano 2

Giordano 1

GIORDANO
Philippine Fashion Week Spring/Summer 2014

XOXO,
Fashion Ate The Lawyer

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Photos from Celwyn Abasolo and Nelson Villarica at PhilippineFashionWeekLive.com

ABOUT PHILIPPINE FASHION WEEK
Philippine Fashion Week, now on its 17th year, is the premier and largest fashion event in the country. Now staged bi-annually by Runway Productions, it is the brainchild of siblings and executive producers Audie and Joey Espino. The event aims to unify the Philippine fashion industry and to celebrate, first and foremost, the ingenuity of the Filipino talent—from the who’s who of Philippine fashion to emerging brands and designers slated to become the industry’s next big names.

With years of trend-setting expertise behind it, Philippine Fashion Week has evolved into the certified launch pad for both local and international fashion, beauty, entertainment, and lifestyle brands. Aside from providing its diverse audience a preview of up-to-the-minute fashion trends that combine style and function, Philippine Fashion Week aims to be the catalyst that propels the country into the global fashion arena.

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