Tag Archives: apl.de.ap

REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,

APL.DE.AP sings Macaroons For A Cause

Macaroons for a Cause Logo

July 4, 2013 Manila, Philippines in Teatrino Music Hall, the well known Philippine- based bakeshop Red Ribbon, and Apl.de. ap and global natural ingredient company Franklin Baker Company, joined forces and launched
“Red Ribbon Macaroons for a Cause” to help bridge the education gap in the Philippines.

Apl.De.Ap

Apl.De.Ap

Allan Pineda of Angeles City, Pampanga , more popular known as apl.de.ap of the world famous pop sensation The Blacked Eyed Peas, knows from his own experienced that education is the only ticket to a better life ” I just wanted to have an education- to have better life. In every Filipino family , the children want to help their parents – that was my goal ” he shares.

Zinnia Rivera , General Manager of Red Ribbon

Zinnia Rivera , General Manager of Red Ribbon

“Macaroons For A Cause” is the newest offering that lets you create more sweet moments with your family and friends”, says Zinnia Rivera , General Manager of Red Ribbon. “with each pack you buy , you’ll be giving our youth a better future through the gift of education,” she continues.

Sharon Chandran, Chairperson of the Franklin Baker Company

Sharon Chandran, Chairperson of the Franklin Baker Company

Sharon Chandran, Chairperson of the Franklin Baker Company , a global natural ingredient company and the leading branded coconut ingredient establishement in the United States flew to Manila to share this message, ” As we celebrate 90 years in the Phillippines, this is our way of thanking the country and sharing the natural goodness of Franklin Baker Company’s ingredients. The coconut taste and quality that be experienced in the “Red Ribbon Macaroons for a Cause ” gold standard ” that Franklin Baker delivers to its food customers in the US. We congratulate Red Ribbon for only choosing the best ingredients for its customer”.

RedRibbon Macoroons for a cause IMG_9899 FashionAteTheLawyer

Macaroons for a Cause is all about coconut goodness in creamy perfection. Each pack contains 10 pieces of macaroons and sells for Php 50.00 at all Red Ribbon Bakeshops nationwide. From every pack of Macaroons for a Cause sold, 14% or P7 will go directly to the Apl.de. Ap Foundation to help in the building a public high school that will pave the wayfor students to gain access to education and pursue thei interest in becoming global professionals in the field of music and technology.

RedRibbon Macoroons for a cause IMG_9930 FashionAteTheLawyer

The group aim to sell 4.2 millions of Macaroons for a Cause to build the first school of the foundation.

Apl.de.Ap Foundation is non-government charitable oraganization that is committed to improving the quality of the children in the Philippines through education, technology and music.

Zamboanga , one of the provinces that are in need of basic education facilities, was selected to be beneficiary of the project’s pilot school that will benefit more than 600 students when it is completed.

RedRibbon Macoroons for a cause IMG_9914 FashionAteTheLawyer

RedRibbon Macoroons for a cause IMG_9887 FashionAteTheLawyer

RedRibbon Macoroons for a cause IMG_9930 FashionAteTheLawyer

“Rivera notes that sharing the vision of the future where no Filipino child is deprived of education is the reason behind the harmoniuos collaboration of Red Ribbon, Apl.de.Ap foundation, and Franklin Baker Company of the Philippines.
” Their goals are very much in tune with ours”, she quips. ” We are confident that this collaboration will make differrence in the lives of Filipino youth.”

Apl performs three songs that made the crowd enjoyed the stay.

Apl performs three songs that made the crowd enjoyed the stay.

RedRibbon Macoroons for a cause IMG_9883 FashionAteTheLawyer

RedRibbon Macoroons for a cause IMG_9893 FashionAteTheLawyer

RedRibbon Macoroons for a cause IMG_9921 FashionAteTheLawyer

holidng our dedication notes with Carlo, Shen and Shie

holidng our dedication notes with Carlo, Shen and Shie

This is the real world, and I admire the advocacy of the cause because I also believe that if we honed and mold the children good, our country will be a better place.

Let them experience a little glamour in their dreams to really be inspired by buying a good macaroons.

Its really good, I would say “IT IS THE PLEASURE OF HELPING.”

XOXO,
Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,