Tag Archives: be classic

Giordano Be Classic Campaign 2014

#BeClassic 4


Giordano reintroduces the beauty of timeless pieces with Be Classic campaign

The campaign features well-loved fashion icon – The Classic Man


MANILA, PHILIPPINES – While most argue that style is innate, others contend that it can be cultivated. One way to build true style is by investing in classic pieces – the building blocks of any wardrobe.


Giordano Philippines, a brand known for its modern approach to high quality timeless clothes, launches the Be Classic campaign which reintroduces time-tested stylish pieces that can be dressed up or down. This also comes with the return of the 90s cult favorite logo – The Classic Man.


#BeClassic 1


The Be Classic campaign features everyday wardrobe essentials such as polos, tees, shirts, cardigan and pants in classic silhouettes that flatter all body types.


Basic polo shirts and crew neck tees, adorned with the iconic Classic Man logo, will help one transition from workplace to a late afternoon catch-up with friends over coffee. A business meeting can be conducted in casual cool with oxford shirts in a variety of colors and patterns. The transcendentally stylish Breton top also makes an appearance in this collection while trusty pairs of denims and khakis round out your classic wardrobe.


#BeClassic 2 #BeClassic 3



“Giordano is all about classic and everyday wearability. We understand the different needs of our customers and the different roles they play in life. We want to provide them with pieces that are not just functional but also of quality and infinitely classy. The Be Classic campaign is also a testament to our commitment to build a World Without Strangers,” said Reza Aznar, Giordano Philippines’ Assistant Product Development Manager.


The Be Classic campaign comes in two phases:  the first phase, Classics Minimalist, on November 13 to December 11, 2014 while the second phase – Classics in Color, on December 11 to January 15, 2015. For more information about the campaign, please visit www.facebook.com/GiordanoPhilippines.




Fashion Ate The Lawyer

Tagged , , , , , , , , ,