Tag Archives: company

Perfect Tee: Thread 365 PH Launch

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A homegrown brand of Terry S.A. Incorporated (TSA), the same company that introduced brands like Havaianas and Bensimon in the Philippines, Thread 365 embodies the values held close by TSA: quality, comfort, style and versatility. Recognizing an opportunity in the market for reliable, well-made classic clothing amidst an influx of international fast fashion brands, Thread 365 is designed to endure seasons and trends, Thread 365 is the perfect complement for an individual’s personal style. Dress it up, dress it down – the brand is built to be worn whenever, WEARever, all 365 days of the year.

Thread Photo exhibit

Thread Photo exhibit

Thread 365 kick started its launch with its Photo Project, where the brand handpicked 38 key influencers to take part in a photo shoot with Sara Black. The aspirational individuals were chosen for what they embody: distinct personalities, each one making waves in their respective fields (be it music, fashion, sports or even environmental activism). Because Thread 365 is all about versatility and authenticity, these quality personalities were tasked to take a Thread 365 tee and wear it in the way they felt most comfortable – proving that the perfect tee is made for everyone.

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TV5 Ice Martinez and Yahoo PH Jason Domantay

TV5 Ice Martinez and Yahoo PH Jason Domantay

with Metro Mag ladies, Audrey, Kat and Geolette

with Metro Mag ladies, Audrey, Kat and Geolette

with Bridges PR Head Annie and TV5 weather Ice

with Bridges PR Head Annie and TV5 weather Ice

TSA's Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

TSA’s Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

getting our Scarf Selfie #Scarfie

getting our Scarf Selfie #Scarfie

Scarfie with Gabe Borromeo

Scarfie with Gabe Borromeo

Audrey, Kat, Geolette and Tricia

Audrey, Kat, Geolette and Tricia

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Jason Domantay

Jason Domantay

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TSA Anne Gonzalez

TSA Anne Gonzalez

To properly launch the brand to the Filipino market, Thread 365 invited guests to “Enter the THREADmill Doors” on October 8, 2013 at the TSA Showroom. The special event gave guests an insider look at the process that goes into creating Thread 365’s top quality basics as well as a chance to view the stunning portraits from the Photo Project with Sara Black. Finally, media guests were able to create their own Thread 365 look, applying their personal style to the essential pieces of Thread 365.

A brand that offers quality, comfort, style, and versatility, there’s a lot to look forward to with Thread 365. Thread 365 will quickly become a staple in your closet, an everyday reminder that the search for the “perfect tee” can be called off.

XOXO,
Fashion Ate The Lawyer

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Thread 365 is available online at http://www.thread365.com and Aura Athletica Power Plant Mall and Bonifacio High Street.

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New York’s ANNY is Now in The Philippines

ANNY Cover Page

ANNY Touchdown Manila – A Blast of Color

International experts bring premiere quality nail care to the country

In fashion, color matters and no one knows this better than the experts. Enter ANNY, a cutting-edge addition to the vibrant scene, founded by certified professionals on all things related to hue. The international brand is recognized in the nail care industry through its offering of a vast range of high-performance intense shades and nail care products.

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High range of colors and tones

In fashion, color matters and no one knows this better than the experts. Enter ANNY, a cutting-edge addition to the vibrant scene, founded by certified professionals on all things related to hue. The international brand is recognized in the nail care industry through its offering of a vast range of high-performance intense shades and nail care products.

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Anny offers Special Polishes, Extensive and ExpressNail Care,

Created in cosmopolitan Germany, ANNY draws on many different movements to create its seasonal palettes. Three different cities were selected, due to their position in the style-sphere and influence when it comes to dictating the fads to follow. Miami was chosen for its unique approach to summer wear, while New York provided the proper hint of high fashion, with LA bringing its glamorous, red-carpet appeal to the table.

“ANNY is simply an exceptional brand.” says Diana Afable Lorenzo, Managing Director for the brand. “It is not only at the forefront of fashion when it comes to its nail colour assortment — but is also a leader in nail care, offering the widest variety of high-performance nail care products and tools in the market.”

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A selection of over a hundred regular shades, plus a series of constantly updated exclusives puts ANNY on the cutting-edge. The Night of the Stars, an LA-inspired collection draws on the yearly Academy Awards, putting a new spin on the celebrated evening’s trends. Engaging names like Hypnotic Nights, Red Kiss and Love Touch bring distinct personalities to bottles of plum, crimson, and burgundy, highlighting various gowns worn by the stars.

It isn’t just the current fashion scene that propels ANNY’s design motto. It is, above all, their vision of producing long-wearing, highly pigmented solutions with the perfect hint of gloss that has made them a favorite.

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BrioPne’s Rosanna Joy Lim, Diana Afable-Lorenzo, and Marketing Executive JR Atanacio with PR Carmina Sanchez-Jacob and April Japzon

Juan.Com.Ph Mara, Maan and Misty

Juan.Com.Ph Mara, Maan and Misty

Going all-in on outfit coordination and personality expression has never been easier with ANNY’s many options. Customer can feel free to experiment with colors at SM Aura Premiere, SM Makati, SM Mall of Asia and soon at SM Megamall, SM Southmall, SM City Clark, SM City Pampanga, SM Lanang Premier, SM City Davao and selected SM Stores and Watcons Stores Nationwide.

XOXO,

Fashion Ate The Lawyer

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