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REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

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DC Skate Tour 2013

DC Launch Night at 7th High

DC Launch Night at 7th High

DC Shoes has announced the highly anticipated 2013 South East Asia Tour. The tour spanning across three different countries, will bring DC’s world-renowned skate team to Philippines, Singapore, and Indonesia. On the tour, South East Asia skate fans will have the chance to get an up close and personal DC skateboarding experience through instore signings and skateboarding demonstrations. One highlight of this year’s tour is the inclusion of DC’s Nyjah Huston, who recently won ESPN’s Action Sports Athlete Of The Year award. Also joining Nyjah will be Wes Kremer, Matt Miller, Cyril Jackson, Tommy Fynn and Jake Hayes.

 

DC Skate Tour Launch Night_2

Sammy Gosling, DC South East Asia Marketing Executive

Sammy Gosling, DC South East Asia Marketing Executive

Anticipating the DC SEA TOUR 2013, Sammy Gosling, DC South East Asia Marketing Executive stated, “Skateboarding in South East Asia is taking off and the skate community is becoming increasingly global due to social media. The local skate communities follow the global athletes such as Nyjah Huston online so it is great for them to get an opportunity to mingle with them in the flesh. By continuing to invest in the development of skateboarding in the region we hope to see a skater from South East Asia rise to the top of the world’s skateboard rankings in the future.”

Diana Zubiri

Diana Zubiri

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Roxanne Barcelo and Will Devaughn

Roxanne Barcelo and Will Devaughn

Sam Pinto

Sam Pinto

Cyril Jackson

Cyril Jackson

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“We are very much excited with the arrival of DC’s athletes in Manila. The emergence of international celebrities and athletes visiting our country the past year has made Philippines a destination for arts, music and action sports,” shared Edilyn Yu, DC Shoes Philippines’ brand associate, “DC’s goal is to cultivate a healthy community for skateboarding and for this community to grow. The DC South East Asia Tour 2013 is for Filipino skateboard riders and enthusiasts alike, to bring the skateboarding community together and to encourage Filipinos to pursue their love for the sport, that one day, a Filipino skateboarder may join the international scene as well.”

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It was so intense and at the same time exciting!
Catch them around South East Asia, their next stop is Singapore and Indonesia! 🙂

XOXO,
Fashion Ate The Lawyer

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The DC South East Asia Skate Tour-Philippines is made possible by SM Mall of Asia, Hyatt Regency Hotel Manila, Clavel Magazine, Speed Magazine, Status Magazine, Philippine Daily Inquirer, Manila Bulletin and The Philippine Star.

DC Shoes is available at SM Mall Of Asia, SM Aura, SM Pampanga, SM North Edsa – The Annex, SM Cebu, SM Megamall, Trinoma, Eastwood Citywalk 2, Gateway Mall, Festival mall, Robinsons Ermita, Robinsons Galleria, Harbor Point Subic, Nuvali Solenad 2, Shangrila Plaza Mall -East Wing, Ayala Cebu, Centrio CDO and Abreeza Davao.

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