Tag Archives: dance

REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,

Preview Ball 2013

PREVIEWBALL2013IMG_8147 FashionAteTheLawyer

THIS IS SO DISCO!

In celebration of its 18th year, Preview gathered fashion icons and style mavens and transformed Hyve at the W Global Center into a music wonderland for the Preview Best Dressed Ball 2013.

The crazy crowd!

The crazy crowd!

Stylish dancing shoes filled the dance floor as one music genre shifted to another through the beats of DJ Mars Miranda (disco), DJ Funk Avy (top of the pops), and DJ Euric (hip-hop/R&B). International DJ Eclipse of Zouk Singapore was flown in especially for the event. This year’s Preview Ball was a night of musical journey co-presented by CK Eyewear, TRESemmé and Tattoo. Other partners include major sponsor Havaianas and official drink sponsor Belvedere Vodka.

Jae Pickrell

Jae Pickrell

Robbie Becroft

Robbie Becroft

“It’s been quite a while since we’ve had a proper turn on a dance floor, the kind that involves more than just fist-pumping to your favorite song,” Preview Editor-in-Chief Pauline Juan excitedly said about this year’s ball. “Preview turns 18 years old this month, and there is a need to party—to dance and drink amidst good friends and great music.”

Preview also introduced a new twist to this year’s Best Dressed List. “Style is essentially a product of the relationships we build. It is on this premise that we’ve built this year’s Best Dressed List. After eight years of doing the same format, we’ve decided to shake things up a bit by celebrating the relationships that lead to being ‘Best Dressed,’” explained Pauline.

Tricia Centenera

Tricia Centenera

Jieneb Kho of Summit

Jieneb Kho of Summit

In the spotlight for the Best Dressed List is the high-profile stylist-client relationship of Liz Uy, Vice Ganda, Belle Daza and Bea Alonzo, who also grace the July cover of Preview. Vice Ganda admits that during his second concert, he didn’t want any other stylist other than Liz, who happens to be Preview’s own fashion editor-at-large. Belle wanted to work with Liz, too, whose style she also admires. Bea, on the other hand, met Liz during her first Preview cover. She then requested her to be her personal stylist for the Star Magic Ball and in her other projects.

424539_10152086387061501_1792614488_n

Where else would young ladies Betina, Selina and Juliana Ocampo get their looks and fashion flair but from mom Tina Maristela-Ocampo? Fashion seems to be in the genes in this family, and Tina is very much proud of her daughters. “The first time I saw Selina and Betina working together, I found it so cute, seeing them putting swatches and beadwork together.”

Sebastian and Paolo

Sebastian and Paolo

Thyz

Thyz

Also on the Preview Best Dressed List are fashion allies Joey Samson and Ivarluski Aseron; jewelry designer Janina Dizon-Hoschka and her client-friends Ruby Gan, Ria Bolivar and Ann Jacobe; business partners Kai Lim, Nicole Whisenhunt, Emi Jorge, Trisha Calma and Camille Ongpauco of home and lifestyle retail boutique Cura V; Everywhere We Shoot couple Ryan and Garovs Vergara; fashion bloggers and girl friends Camille Co, Laureen Uy and Patricia Prieto; twins and photographers Tracianne and Trasienne Estrada; designer Boom Sason and her muse and BFF Xtina Superstar; and mother-and-daughter tandem Sarah Meier and Kaya Albano. Preview’s July issue details the relationships of these Best Dressed groups, along with their respective fashion picks.

Love it! :)

Love it! 🙂

Xtina Superstar

Xtina Superstar

Geewel Cabungcal

Geewel Cabungcal

Paulo Castro and Jujin Samonte

Paulo Castro and Jujin Samonte

Karl Leuterio

Karl Leuterio

Bruce Venida and Paul Jatayna

Bruce Venida and Paul Jatayna

Visions girls Cher Castro, Danica Valdes, Kris Catadena and Reena Collantes

Visions girls Cher Castro, Danica Valdes, Kris Catadena and Reena Collantes

Mark Bumgarner, Maggie Wilson, Michelle Bumgarner and Shen Jarlega

Mark Bumgarner, Maggie Wilson, Michelle Bumgarner and Shen Jarlega

Celwyn Abasolo

Celwyn Abasolo

Adrienne Ley,Linda Ley and Ailene Co

Adrienne Ley,Linda Ley and Ailene Co

Aisa Ipac and Ana Gonzales

Aisa Ipac and Ana Gonzales

Ailene Co, Adrienne Ley, Linda Ley, Paul Herrera

John Herrera, Ailene Co, Adrienne Ley, Linda Ley, Paul Herrera

Fadal Manila Tony Evan, Levenson Rodriguez, Mikee Andrei, Luigi Moises

Fadal Manila Tony Evan, Levenson Rodriguez, Mikee Andrei, Luigi Moises

Miguel Urbina and BJ Pascual

Miguel Urbina and BJ Pascual

Jerika Ejercito and BJ Palanca

Jerika Ejercito and BJ Palanca

Fatima Guerrero

Fatima Guerrero

Max Collins, Robby Carmona and Ailene Co

Max Collins, Robby Carmona and Ailene Co

Aj, Paul, Mark, Fatima and Cheetah

Aj, Paul, Mark, Fatima and Cheetah

Andrei Chang

Andrei Chang

Gorv

Gorv

Preview People

Preview People

PREVIEWBALL2013IMG_8189 FashionAteTheLawyer

with the beautiful ladies Shen and Geewel

with the beautiful ladies Shen and Geewel

Thank you so much Kaye Morales for this wondeful outfit! :)

Thank you so much Kaye Morales for this fabulous look! 🙂

Fashion truly played a great part in shaping their relationships. “Indeed, fashion is the undercurrent that brings us together. Oftentimes mundane, occasionally profound, it is a cultural power many don’t acknowledge,” Pauline shared.

XOXO,
Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,