“We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to DO: More.”
-Mar Corazo, Rexona Brand Manager
As one of the most sought after races in the Philippines, runnes look forward to the Rexona Run every year for its exciting twists, prizes and categories.
On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race— the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial night run where live music pushes people to run further and culminates in a party at the Finish line.
“This was inspired by the insight that when you run to the beat of the music, you run faster you go further, you’re energized to do more, “ said the Rexona Brand Manager
From the first gun start at 3am, live performances will be scattered around the race track, adding a very different take on running. The 5k race wil have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina. The 10k race will get the chance to run to funk Avy and DJ Khai. While the 21k Race will see all performances as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.
Coach Rio, Rexona partner and running expert says, “ It’s been proven that listening to music unleashes your energy, allowing you to run further.”
Sharing his playlist includes the songs Chasing the Sun, I just wanna run and closer, depending on how far the finish line is. Starting to slow beat to upbeat.
In line with Rexona’s DO: MORE philosophy, Run To Your Beat presents the perfect avenue for all individuals to DO: MORE- whether you’re an avid runner or leisure runner.
Run To Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.
Im all excited to run with the live performances! See you all on the 20th of October! 🙂
Fashion Ate The Lawyer
To register, visit Riovanna stores located in Bonifacio Global City and Katipunan, as well as Toby’s outlet in MOA and SM North The Block. Online registrations are also accepted on http://www.runrio.com. Registration is ongoing until October 16, 2013.
For more details visit the Rexona Men Facebook page, http://www.runrio.com, or call or text the race hotline at 887 6194, +097 347 7700 (Globe) or 0929 717 864(Smart).