Tag Archives: do more

REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

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REXONA DO MORE AWARDS 2013

CONGRATULATIONS REXONA #DOMORE AWARDS

CONGRATULATIONS REXONA #DOMORE AWARDS

The country is in need now of people who can do more, for other people to inspire and be moved, to help and give, to encourage and be the light.

After the Yolanda crisis, I commend everyone for  everyone is a hero even in their own little way.

And to the Rexona Philippines Team together with Bridges PR that brought the Do More Awards to existence, congratulations!

The night was so inspiring, very timely that the country needs them, the people who are really working for the betterment of the country and of the Filipino here and abroad in their ways. And vey timely that they need inspiration especially our brothers that are Yolanda Victims, even if they didnt know who are these people or the event itself because they dont have the resources right now, I know that in the hearts of the public, they reached them.

Here to introduce to you the people who the public voted for from October 24 to November 24. Public votes made up to 40% of each nominee’s final score. The panel’s vote made up 60% of the total score. Congratulations to the winners of the #DoMoreAwards!
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Mar Corazo, GM of Rexona PH

Mar Corazo, GM of Rexona PH

The exhibit of the finalist

The exhibit of the finalist

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Bb. Pilinas and Miss Universe 3rd Runne up Ariella Arida with Bea Santiago and Other Binibinis

Bb. Pilinas and Miss Universe 3rd Runne up Ariella Arida with Bea Santiago and Other Binibinis

Mar Corazo with Bianca Gonzalez

Mar Corazo with Bianca Gonzalez

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If these people does break the boundaries of their comfort zones to help, why not us. lets use the social media power to conquer and change the world. Cheers to the betterment!

 

XOXO,

Fashion Ate The Lawyer

 

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Rexona Run 2013: RUN TO YOUR BEAT

RexonaRuntothebeat IMG_5011 fashionAtetheLawyer

“We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to DO: More.”
-Mar Corazo, Rexona Brand Manager

As one of the most sought after races in the Philippines, runnes look forward to the Rexona Run every year for its exciting twists, prizes and categories.

venue in all neon, flashes and live music

venue in all neon, flashes and live music

On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race— the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial night run where live music pushes people to run further and culminates in a party at the Finish line.
“This was inspired by the insight that when you run to the beat of the music, you run faster you go further, you’re energized to do more, “ said the Rexona Brand Manager

Sports caster Boom Gonzales

Sports caster Boom Gonzales

From the first gun start at 3am, live performances will be scattered around the race track, adding a very different take on running. The 5k race wil have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina. The 10k race will get the chance to run to funk Avy and DJ Khai. While the 21k Race will see all performances as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.

Coach Rio shares his playlist while running

Coach Rio shares his playlist while running

Coach Rio, Rexona partner and running expert says, “ It’s been proven that listening to music unleashes your energy, allowing you to run further.”

Sharing his playlist includes the songs Chasing the Sun, I just wanna run and closer, depending on how far the finish line is. Starting to slow beat to upbeat.

listening to the playlist of 5k, 10 and 21k race

listening to the playlist of 5k, 10 and 21k race

Mar Corazo, Coach Rio, Boom Gonzales

Mar Corazo, Coach Rio, Boom Gonzales

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Rexona People with Apples Aberin

Rexona People with Apples Aberin

All Cap for Run To Your Beat

All Cap for Run To Your Beat

In line with Rexona’s DO: MORE philosophy, Run To Your Beat presents the perfect avenue for all individuals to DO: MORE- whether you’re an avid runner or leisure runner.

Run To Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.

Im all excited to run with the live performances! See you all on the 20th of October! 🙂

XOXO,
Fashion Ate The Lawyer

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To register, visit Riovanna stores located in Bonifacio Global City and Katipunan, as well as Toby’s outlet in MOA and SM North The Block. Online registrations are also accepted on http://www.runrio.com. Registration is ongoing until October 16, 2013.
For more details visit the Rexona Men Facebook page, http://www.runrio.com, or call or text the race hotline at 887 6194, +097 347 7700 (Globe) or 0929 717 864(Smart).

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