Tag Archives: endorsers

Victorinox I.N.O.X: 130th Anniversary Celebration

Andrew Wolff Marnie Chua – Brand Manager, Victorinox Swiss Army  Ivan Yao – Managing Director, Lucerne Alexander Bennouna – CEO Victorinox Swiss Army 	Axel Wenger – International Sales Manager, Asia Pacific 	Emerson Yao – Managing Director, Lucerne 	John Spainhour 	Marc Nelson

Andrew Wolff
Marnie Chua – Brand Manager, Victorinox Swiss Army
Ivan Yao – Managing Director, Lucerne
Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific
Emerson Yao – Managing Director, Lucerne
John Spainhour
Marc Nelson

Celebrating the 130th anniversary of its parent company in style, Victorinox Swiss Army launches a watch of sharp, versatile design that is so strong it defies your imagination. Victorinox Swiss Army has created I.N.O.X, a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality, expertise, and Swiss design.

Marnie Chua, Andrew Wolff, Alexander Bennouna, and John Spainhour

Marnie Chua, Andrew Wolff, Alexander Bennouna, and John Spainhour

The name I.N.O.X. comes from the French word for stainless steel, the solid, durable, and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss watch industry. Marking a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox’s DNA, it represents nothing less than the very quintessence of the brand.

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Display

Victorinox I.N.O.X. Watch Display

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Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

An exceptional celebration requires an exceptional watch. I.N.O.X. watch demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. Beyond the standard certification tests of the Swiss watch industry, a series of new tests was developed specifically for I.N.O.X. watch. They reflect Victorinox Swiss Army’s passion for pushing boundaries and imposing new rules on resistance. Its robustness is incomparable to any other — an I.N.O.X. timepiece can resist eight tons of compression under a hydraulic press, and can resist being driven over by a truck of 25 tons or a military tank weighing up to 64 tons. Moreover, it can also withstand temperature shocks from -57 degrees to +71 degrees Celsius, set to a standard set by the US Army for the manufacture of missiles. Nothing comparable exists in the world of watchmaking. The I.N.O.X watch can also take on glacial cold; the watch will function non-stop and without complaint, even when frozen in an ice cube for 168 hours. Neither does it have a fear of heights; the I.N.O.X. watch can weather extreme conditions at a stratospheric altitude of 21,300 meters, which is twice the height at which airlines fly. It can also withstand a fall of 10 meters onto a smooth concrete surface, the approximate equivalent of a drop from a three-floor building.

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Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Victorinox I.N.O.X. Watch Launch

Given its extreme robustness, one would expect the I.N.O.X. watch to look like a bunker. Its elegance, however, is evident at first glance. The refined design of the 43 mm stainless steel case is enhanced by a skillfully polished hexagonal bezel. The case is made with a scratch-resistant sapphire crystal with triple anti-reflection treatment, and is water resistant to 200 meters. Available in three colors such as black, khaki, and navy blue, the I.N.O.X. watch can be further personalized with a bumper. An inventive new accessory in the watchmaking world, this removable protector in silicone and nylon lets you change the watch’s look to match your mood. Whether it’s the office, a mountain, a busy morning, or a leisurely evening, nothing beats the I.N.O.X. watch for versatility: it can be worn anywhere, anytime.

Marnie Chua – Brand Manager of Victorinox Swiss Army with Andrew Wolff and John Spainhour

Marnie Chua – Brand Manager of Victorinox Swiss Army with Andrew Wolff and John Spainhour

Emerson Yao, Marc Nelson and Ivan Yao

Emerson Yao, Marc Nelson and Ivan Yao

Alexander Bennouna – CEO Victorinox Swiss Army

Alexander Bennouna – CEO Victorinox Swiss Army

Marnie Chua – Brand Manager, Victorinox Swiss Army Alexander Bennouna – CEO Victorinox Swiss Army  Axel Wenger – International Sales Manager, Asia Pacific

Marnie Chua – Brand Manager, Victorinox Swiss Army
Alexander Bennouna – CEO Victorinox Swiss Army
Axel Wenger – International Sales Manager, Asia Pacific

Marnie Chua Brand Manager, Victorinox Swiss Army; Marc Nelson and Alexander Bennouna, CEO Victorinox Swiss Army

Marnie Chua Brand Manager, Victorinox Swiss Army; Marc Nelson and Alexander Bennouna, CEO Victorinox Swiss Army

This is the same thought that celebrities Marc Nelson, Andrew Wolff, and John Spainhour have with regard to the I.N.O.X. watch. Leading such busy and adrenaline-fueled lives, these three “friends of the brand” exemplify the qualities of the I.N.O.X. watch. Marc, an adventurer who dares to brave the outdoors, Andrew, who shows tenacity on the rugby field, and John, who courageously was a marine for several years, all find a companion in the watch. These three men capture the spirit of what it means to be strong, fearless, and passionate. With I.N.O.X. watch, they are free to scale the heights, to be fierce on the field, and to be brave in the face of duty. Although the watch’s primary functions are telling the time and date, its robustness, craftsmanship and style, make it the rightful heir of the famous Swiss Army Knife, and thus these three men’s perfect companion for life.

XOXO,

Fashion Ate The Lawyer

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Victorinox Swiss Army Watch is available at SM Megamall Boutique, Century City Mall Boutique, Lucerne, Elemento, Chronos, Wrist Pod, Swiss Gear, L Timestudio, SM Department Stores and Robinson’s Department Stores. 

 

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Phil Younghusband and Bianca Gonzalez for REXONA DO: MORE

DO MORE logo

LIVING LIFE is one amazing and interesting thing to do. Some says its a make or brake but for me, its relative. Many people always complain what they don’t have [and even what they already have] for other people. Is it because of their lifestyle or looks or how they walk and talk?

Relativity is a perfect mindset, other people when they wake up every morning they smile to the world even with so much problems. Because its always a proper mindset that everything will be good just live your life and do more.

There is something incredibly alluring about the carpe diem lifestyle. We see it all around us: a 70-year-old marathon runner, backpackers traveling for months on end, couples skydiving on dates. These individuals never settle for boredom or complacency, rather than wait for things to happen, they make things happen. They do the things they love, the things that matter to them; taking in the best that the world has to offer.

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This is precisely what the Rexona philosophy is all about – simply, to Do:More. It’s a challenge posed to everyone: be open to possibilities, keep busy, seek adventure, go the extra mile and push limits. Because to do more is to squeeze the best out of life, savoring its sweetness to the last drop.

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This month Rexona recognizes two individuals – or Doers – who embody this lifestyle and serve as perfect examples of what it means to do more: Bianca Gonzalez and Phil Younghusband.

Phil Younghusband and Bianca Gonzales

Phil Younghusband and Bianca Gonzalez

With Brand Manager Mar Corazo

With Brand Manager Mar Corazo

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Bianco on her travels

Bianca on her travels

Bianca Gonzalez

Bianca Gonzalez is the ultimate doer – a TV and media personality who uses her celebrity position to empower the youth and promote education. A social advocate and proactive citizen, she was named one of 2012’s Young Global Shapers by the World Economic Forum.

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Bianca on her love story

Bianca on her love story

Bianca on her campaign

Bianca on her campaign

Today, she continues to inspire the youth to become active citizens, using social media and internet tools at their disposal. On top of all this, she is to headline the Unilever Personal Care Teen Week, appealing to the youth about the importance of inner confidence and the ability to DO MORE.

Phil on his being coach

Phil on his being coach

Phil Younghusband

Phil Younghusband is—ask virtually anyone in the country and he/she will know who he is. His face graces billboards every few hundred meters along the highway. Of course, this is for good reason. Having previously played with the prestigious Chelsea FC, the British-Filipino plays for the Philippine Azkals and the Loyola Meralco Sparks Football Club.

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Though already one of the top players in the country, he took things a step further by co-founding and coaching for the Younghusband Football Academy. With a level 2 UEFA coaching badge under his belt, Phil hopes to promote and develop young Filipinos’ skill and passion for the sport, ultimately spreading a deeper appreciation for football in the country. He embodies the Rexona philosophy through his efforts of training and supporting aspiring athletes – something the brand also advocates through its own initiatives.

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Much like Phil, Rexona lives out its own philosophy by its vow to support the development of world-class Filipino athletes.

Mr. Mar Corazo speaks about the campaign

Mr. Mar Corazo speaks about the campaign

“For years, Rexona has supported the development of sports in the youth. One example was the Youth Excellence through Sports or Y.E.S. program launched two months ago,” says Mar Corazo, Rexona Brand Manager.

More importantly, however, Rexona invites all individuals to kick-start an active lifestyle by joining the annual Rexona Run On October 20.

Corazo says, “It doesn’t matter whether you’re a regular runner or a first-timer, it is a perfect opportunity to get out there and challenge yourself by doing something new. With Rexona, you can always feel confident knowing you’re protected throughout the day, no matter what it is you’re doing.”

Rexona Brand Manager Mar Corazo

Rexona Brand Manager Mar Corazo

held at Enderun Tent

held at Enderun Tent

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Focus Athletics

Focus Athletics

Do: Migotilyo Manila

Do: Migotilyo Manila

With maximum confidence to do more, nothing should hold you back from pursuing your ambitions and aspirations. Climb that mountain, complete that 5-mile run, do something you never thought you’d be able to do – surprise yourself. Because to lead a more physically active, socially connected, and emotionally engaged life is to seize the day.

DO: More Smiles for your morning. 😉

XOXO,

Fashion Ate The Lawyer

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