Ph: Miguel Alomajan
Styling: Dens Fabro
Fashion Ate The Lawyer
Celebrate the Streets of Brazil with Make Your Own Havaianas 2014
Ever wondered how festive and vibrant the streets of Brazil are with its lively parties, vibrant colors, infectious dances and adrenaline-pumping street football games? Truly a cultural melting pot of ethnicities, Brazil has cultivated this very colorful and lively street culture that has thrived and infected others who have been witnesses to this amazing atmosphere.
And while we may not all have the privilege to sneak a peek and experience the streets of Brazil, Havaianas returns to its roots by bringing Brazil to the Philippines through Make Your Own Havaianas 2014! With its Launch Party happening May 6, 2014 at the Glorietta Activity Center, Make Your Own Havaianas kicks off with a festive Brazilian street party in true Havaianas style, as they invited guests in their colorful carnaval-inspired outfits and engaged them in activities such as personalized wish ribbons or “bonfims“, rousing performances by the Brazilian performance community and of course, making their very own Havaianas styles were available for every attendee.
With the eclectic mix representing the Brasilipinas community, the groups of Brigada, Escola Samba de Manila, Escola Brasileira de Capoeira, Imperatriz Filipinense Samba School, and Futkaleros gave us a true reflection of the streets of Brazil through their stimulating and moving performances through elaborate costumes, stirring music and passionate moves.
But the real thrill in Make Your Own Havaianas came in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting the spirit of Brazil. As a highlight for the ninth year of this event, a 200-year old tradition from Brazil was the inspiration behind this year’s commemorative pair featuring colorful Bonfims — Brazilian wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.
Brand Development Group Director Ammiel De Leon said,
“The streets of Brazil are a free-flowing and spontaneous back and forth of festive cheer, very evident with its people”
As the ultimate activity for celebration of self-expression, Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops.
“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director adds as well.
This year’s event is made even bigger and more accessible. At the heart of Makati, Make Your Own Havaianas 2014 takes place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There is no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.
As you enter the streets of Brazil in this year’s Make Your Own Havaianas, make sure to see, feel and experience the vibe and joy through Havaianas and unleash that inner Brazilian in you.
For more details, check out http://www.myoh.havaianasphilippines.com and also get to simulate how you can make your own Havaianas, online!
Fashion Ate The Lawyer
Move to the beat of Confidence
Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona
This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.
Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and inspiring message that aims to empower today’s generation— on confidence and self expression.
Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.
“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.
Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.
Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”
Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.
The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.
Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.
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“We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to DO: More.”
-Mar Corazo, Rexona Brand Manager
As one of the most sought after races in the Philippines, runnes look forward to the Rexona Run every year for its exciting twists, prizes and categories.
On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race— the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial night run where live music pushes people to run further and culminates in a party at the Finish line.
“This was inspired by the insight that when you run to the beat of the music, you run faster you go further, you’re energized to do more, “ said the Rexona Brand Manager
From the first gun start at 3am, live performances will be scattered around the race track, adding a very different take on running. The 5k race wil have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina. The 10k race will get the chance to run to funk Avy and DJ Khai. While the 21k Race will see all performances as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.
Coach Rio, Rexona partner and running expert says, “ It’s been proven that listening to music unleashes your energy, allowing you to run further.”
Sharing his playlist includes the songs Chasing the Sun, I just wanna run and closer, depending on how far the finish line is. Starting to slow beat to upbeat.
In line with Rexona’s DO: MORE philosophy, Run To Your Beat presents the perfect avenue for all individuals to DO: MORE- whether you’re an avid runner or leisure runner.
Run To Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.
Im all excited to run with the live performances! See you all on the 20th of October! 🙂
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To register, visit Riovanna stores located in Bonifacio Global City and Katipunan, as well as Toby’s outlet in MOA and SM North The Block. Online registrations are also accepted on http://www.runrio.com. Registration is ongoing until October 16, 2013.
For more details visit the Rexona Men Facebook page, http://www.runrio.com, or call or text the race hotline at 887 6194, +097 347 7700 (Globe) or 0929 717 864(Smart).
HIGH STREET FASHION OPENS AT ROBINSONS MAGNOLIA
Famed high street UK fashion labels have a new, stylish home in QC with the opening of Topshop and Topman at the Upper Ground Level of Robinsons Magnolia.
The fashion-savy set can now take their pick and fill their closets with the latest trends from the widely popular UK brands as it launches its biggest and newest flagship store.
Palm Spring-Inspired Pieces
True to form, Topshop carries of-the-moment collection inspired by the Palm Springs Trent.
Check out a vibrant melange of summer style stirred by everything copper, tan and sand in luxe fabrics splashed with tropical prints on lightweight cotton shirts and shorts, tailored khakis and jackets.
Music serves as a muse to some trends. This has taken Topshop’s collection to a different stage here everything hip, rock and festive take the limelight. Hippy-chic embroidered jeans, fringe kimonos and 90s-fuelled mesh and denim are the key pieces for the ultimate festival look.
Festival look is all about hologram designs and a host of pattern over pattern in shirts, shorts, bags and even on socks. Woodstock-style maxi dresses rage in with neon tanks, overalls and fedoras.
While tropical and floral patterns still remain the print-to-beat, Topshop puts a hip flavor to festival-inspired ensemble to mirror the effervescence and the unexpected— from the energetic and rebellious to redefined and restrained
Modern Knight- Soft and Modern
A new take on modern soft dressing ti evident in Topshop’s Modern Knight trend. Cut-outs and strapping are the key details for dresses, underwear and sandals. Also highlighted are mash paneling and body contouring.
Topman’s Generation Urban
Topman relives the 90’s urban style in a collection that inspires a new generation of sportswear styling combined with a strong streetwear attitude wherein a relaxed silhouette is key to the style. Jogger shapes, varsity tees and sweat shirts in red, white and blue make up an authentic sportswear statement.
Visit Topshop and Topman’s newest store at Robinsons Magnolia and get the latest styles perfect for your lifestyle.
follow at @Topshop_PH and @TopmanPH
Fashion Ate The Lawyer