Tag Archives: Giordano

READY RETRO: Giordano’s S/S 2015

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Prepare for a stylish retro-inspired summer with Giordano’s S/S 2015 collection

MANILA, PHILIPPINES – Fashion runways all over the world are looking to the past for style inspirations; from the soft mellow palettes, to vintage vacation themes, modern retro revival is abuzz. For Spring Summer 2015, Giordano Philippines offers a classic spin to vintage luxe with its new campaign, Retro Summer.

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Like a classy trip to 60’s Riviera, where casual chic is a timeless piece, Giordano’s new collection offers classic silhouettes like long sleeve shirts and shorts, in nature’s soft hues. Linen, the campaign’s key material offers breathability and comfort for the hot humid weather. Tees and polo in easy-to-wear fits are also available in mélange and slub fabrications to compliment linen and complete the vintage textured feel.

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Staple polo such as the Frog polo, the Lion Badge polo and the Union Jack polo are still available in store as well as old time favorite’s basic crew neck tees, denim jeans, and chinos –all perfect for building a fail-proof capsule wardrobe.

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Giordano’s Retro Summer collection will be available February in all Giordano stores and outlets nationwide. For more information about the collection and all things Giordano, log in to http://www.facebook.com/GiordanoPhilippines.

XOXO,

Fashion Ate The Lawyer

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Giordano Be Classic Campaign 2014

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Giordano reintroduces the beauty of timeless pieces with Be Classic campaign

The campaign features well-loved fashion icon – The Classic Man

 

MANILA, PHILIPPINES – While most argue that style is innate, others contend that it can be cultivated. One way to build true style is by investing in classic pieces – the building blocks of any wardrobe.

 

Giordano Philippines, a brand known for its modern approach to high quality timeless clothes, launches the Be Classic campaign which reintroduces time-tested stylish pieces that can be dressed up or down. This also comes with the return of the 90s cult favorite logo – The Classic Man.

 

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The Be Classic campaign features everyday wardrobe essentials such as polos, tees, shirts, cardigan and pants in classic silhouettes that flatter all body types.

 

Basic polo shirts and crew neck tees, adorned with the iconic Classic Man logo, will help one transition from workplace to a late afternoon catch-up with friends over coffee. A business meeting can be conducted in casual cool with oxford shirts in a variety of colors and patterns. The transcendentally stylish Breton top also makes an appearance in this collection while trusty pairs of denims and khakis round out your classic wardrobe.

 

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“Giordano is all about classic and everyday wearability. We understand the different needs of our customers and the different roles they play in life. We want to provide them with pieces that are not just functional but also of quality and infinitely classy. The Be Classic campaign is also a testament to our commitment to build a World Without Strangers,” said Reza Aznar, Giordano Philippines’ Assistant Product Development Manager.

 

The Be Classic campaign comes in two phases:  the first phase, Classics Minimalist, on November 13 to December 11, 2014 while the second phase – Classics in Color, on December 11 to January 15, 2015. For more information about the campaign, please visit www.facebook.com/GiordanoPhilippines.

 

 

XOXO,

Fashion Ate The Lawyer

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GIORDANO SS 2014

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Philippine Fashion Week Spring/Summer 2014

XOXO,
Fashion Ate The Lawyer

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Photos from Celwyn Abasolo and Nelson Villarica at PhilippineFashionWeekLive.com

ABOUT PHILIPPINE FASHION WEEK
Philippine Fashion Week, now on its 17th year, is the premier and largest fashion event in the country. Now staged bi-annually by Runway Productions, it is the brainchild of siblings and executive producers Audie and Joey Espino. The event aims to unify the Philippine fashion industry and to celebrate, first and foremost, the ingenuity of the Filipino talent—from the who’s who of Philippine fashion to emerging brands and designers slated to become the industry’s next big names.

With years of trend-setting expertise behind it, Philippine Fashion Week has evolved into the certified launch pad for both local and international fashion, beauty, entertainment, and lifestyle brands. Aside from providing its diverse audience a preview of up-to-the-minute fashion trends that combine style and function, Philippine Fashion Week aims to be the catalyst that propels the country into the global fashion arena.

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Giordano Philippines Opens First Korean-Inspired Store

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Giordano opens its first Korean-themed store in the Philippines, marking the first wave of K-Fashion choices in Giordano Philippines shores.

Located in Shoppesville, Greenhills, a prime spot for lovers of fashion, the new store carries items from Giordano Hong Kong and now, Korea.

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The first collection from Korea will feature an assortment of cotton-blend pique polos for men and muted solid cotton tops in premium slub and polyester-blend fabrics for women.

The second wave of Korean style pieces is slated to arrive in Giordano Philippines stores nationwide this October.

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Alongside the store’s launch, Giordano will introduce its sister brand, BSX or Beyond Style Exchange. BSX offers American street casual wear for the young and trendy fashion innovators. The brand is known for interpreting the hottest styles in a refined fashion and offering them at reasonable prices. Characterized by bright colors, layers and over-all functionality, BSX is all about relaxed fun.

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BSX’s first offering will be a collection of colorful pique polos and tees. Tees in solid colors, stripes and raglan sleeves will hit the store racks together with an array of colorful shorts for young men and women to make the perfect pairing.

The introduction of the new Giordano store also presents its newest celebrity endorsers- Korean actors So Ji-Sub and Shin Min Ah of “What Happened in Bali” and “My Girlfriend is a Nine-Tailed Fox” fame, respectively.

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Playball collection

With sports season on a full swing in the country, Giordano pays tribute with its Playball campaign – a colorful take to sporty fashion. The collection showcases varsity-inspired pieces and features relaxed knit separates as well.

Key items for men include the baseball tee which features raglan sleeves and super-soft jersey. Henley details, stripes that are reminiscent of baseball uniforms and heather yarns add an authentic element, while cotton/poly blends contribute to the soft, vintage-y vibe.

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Of course, no varsity-inspired collection will be complete without the college varsity jacket available for men and women. Chic sweatshirts in muted, pastel colors are also available.

Colored shorts made of cotton twill can pull together both a laidback and smart casual look. The Korean fit Bermuda shorts are available for men and women.

The Playball Collection is available in all Giordano stores nationwide starting October 4.

And catch them as they go to the runways of Philippine Fashion Week Spring/Summer 2014, 6:30 PM at The MoA Main Atrium. 

XOXO,

Fashion Ate The Lawyer

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