Tag Archives: Havaianas

Make Your Own Havaianas 2014 is Here!

MYOH 2014 Bonfim Commemorative Pair

MYOH 2014 Bonfim Commemorative Pair

In its ninth year, Make Your Own Havaianas returns to its Brazilian roots. After all, flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party.

 

The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting Brazil.

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Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

 

Make Your Own Havaianas is the ultimate activity for self-expression and Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops. Brand Development Group Director Ammiel De Leon said, “Think of how the Brazilians would do it—always bold and fun in style and a natural stand out.”
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“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director said.

 

This year’s event is made even bigger and more accessible.  At the heart of Makati, Make Your Own Havaianas 2014 will take place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There will be no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.
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As you enter this year’s Make Your Own Havaianas Brazilian Carnavale, come in your most festive summer attires and allow the Brazilian roots of Havaianas to unleash the creativity in you. Then flaunt it, the Brazilian way.

 

XOXO,

Fashion Ate The Lawyer

 

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Perfect Tee: Thread 365 PH Launch

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A homegrown brand of Terry S.A. Incorporated (TSA), the same company that introduced brands like Havaianas and Bensimon in the Philippines, Thread 365 embodies the values held close by TSA: quality, comfort, style and versatility. Recognizing an opportunity in the market for reliable, well-made classic clothing amidst an influx of international fast fashion brands, Thread 365 is designed to endure seasons and trends, Thread 365 is the perfect complement for an individual’s personal style. Dress it up, dress it down – the brand is built to be worn whenever, WEARever, all 365 days of the year.

Thread Photo exhibit

Thread Photo exhibit

Thread 365 kick started its launch with its Photo Project, where the brand handpicked 38 key influencers to take part in a photo shoot with Sara Black. The aspirational individuals were chosen for what they embody: distinct personalities, each one making waves in their respective fields (be it music, fashion, sports or even environmental activism). Because Thread 365 is all about versatility and authenticity, these quality personalities were tasked to take a Thread 365 tee and wear it in the way they felt most comfortable – proving that the perfect tee is made for everyone.

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TV5 Ice Martinez and Yahoo PH Jason Domantay

TV5 Ice Martinez and Yahoo PH Jason Domantay

with Metro Mag ladies, Audrey, Kat and Geolette

with Metro Mag ladies, Audrey, Kat and Geolette

with Bridges PR Head Annie and TV5 weather Ice

with Bridges PR Head Annie and TV5 weather Ice

TSA's Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

TSA’s Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

getting our Scarf Selfie #Scarfie

getting our Scarf Selfie #Scarfie

Scarfie with Gabe Borromeo

Scarfie with Gabe Borromeo

Audrey, Kat, Geolette and Tricia

Audrey, Kat, Geolette and Tricia

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Jason Domantay

Jason Domantay

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TSA Anne Gonzalez

TSA Anne Gonzalez

To properly launch the brand to the Filipino market, Thread 365 invited guests to “Enter the THREADmill Doors” on October 8, 2013 at the TSA Showroom. The special event gave guests an insider look at the process that goes into creating Thread 365’s top quality basics as well as a chance to view the stunning portraits from the Photo Project with Sara Black. Finally, media guests were able to create their own Thread 365 look, applying their personal style to the essential pieces of Thread 365.

A brand that offers quality, comfort, style, and versatility, there’s a lot to look forward to with Thread 365. Thread 365 will quickly become a staple in your closet, an everyday reminder that the search for the “perfect tee” can be called off.

XOXO,
Fashion Ate The Lawyer

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Thread 365 is available online at http://www.thread365.com and Aura Athletica Power Plant Mall and Bonifacio High Street.

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CloseUp Forever Summer Beach Party!

Closeup Forever Summer

Bringing Back Summer this November!

Can’t get over summer? You’re not alone, Closeup is bringing back the heat this November with a party that promises to make it feel like summer forever.

Closeup launched yet another music event at the Prive Luxury Club. Taking off from last April’s hit summer music festivalCloseup Summer Solstice, this November 9th,Closeup is set to throw the freshest beach party in the city withnon-stop music by local favorites and international artists.Dubbed as Closeup Forever Summer, the party will have pools and various water elements, giving off that summer beach vibe—so people, prepare to get wet!

“Summer has always been the ultimate time to be young, let loose, and get close. So we thought that everybody should have another one. We don’t care if it’s November, for us it’ll always be forever summer,” says Closeup Brand Manager Gem Laforteza.

True to the soundtrack of summer, Closeup Forever Summer will be headlined by Foxes, the voice behind this year’s EDM youth anthem, “Clarity”. Also taking the stage is one of thefreshest femaleDJ duos internationally, Rebecca & Fiona, as well as local DJs Ace Ramos and Mars Miranda.

Colleen Garcia, Close Up’s ambassador

Colleen Garcia, Close Up’s ambassador

Performer of the night, Aia De Leon

Performer of the night, Aia De Leon

Friends, LA Aguinaldo and Robbie Becroft

Friends, LA Aguinaldo and Robbie Becroft

“It’s going to be one epic summer party! I can’t believe we’re going to get to do this one more time before we end the year,” saidColleen Garcia, one of Closeup’s endorsers who attended the kick off party.

Host, Aaron Atayde

Host, Aaron Atayde

Robbie Becroft, Colleen Garcia, Ria Atayde, Vern Enciso and LA  Aguinaldo

Robbie Becroft, Colleen Garcia, Ria Atayde, Vern Enciso and LA
Aguinaldo

Gem Laforteza (Brand manager for Close Up) with Apples Aberin  (Unilever’s Head of PR for Personal Care products)

Gem Laforteza (Brand manager for Close Up) with Apples Aberin
(Unilever’s Head of PR for Personal Care products)

Claudia Vega, Gem Laforteza and Lea San-Juan

Claudia Vega, Gem Laforteza and Lea San-Juan

Dani Baretto, Kyle Quizon and Janeena Chan enjoying the summer  vibe at Prive

Dani Baretto, Kyle Quizon and Janeena Chan enjoying the summer
vibe at Prive

Close friends, Laureen Uy and Patricia Prieto

Close friends, Laureen Uy and Patricia Prieto

Also in attendance were Closeup’s other ambassadors, top fashion bloggers, Camille Co, KryzUy and LaureenUy; Candy cuties, LA Aguinaldo and Javy Gil; UAAP courtside reporters SelinaDagdag, Ina Ongsiako, and Bea Fabregas; and Radio DJs Suzy Gamboa and Riki Flores. The event was hosted by ambassadors Aaron Atayde and Nicole Andersson.

Bea Fabregas and Selina Dagdag

Bea Fabregas and Selina Dagdag

Club owner, GP Reyes chats with Riki Flores

Club owner, GP Reyes chats with Riki Flores

Fashion Bloggers attend Close Up Forever Summer party

Fashion Bloggers attend Close Up Forever Summer party

Closeup Forever Summer will take place on November 9, Saturday atBonifacio Global City Lot 1 Federacion Drive corner 9th Avenue. Tickets will be sold atSM Ticket outlets startingOctober 2.It’s the ultimate party to get close with all Closeup Forever Summer tickets being sold in pairs – buy one and get the other one free!

VIP Tickets go for PHP 1,500 and Gold Tickets at PHP 1,000. SVIP Tables will be available through Republiq at 0917 550 8888 or 8560914.

Closeup Forever Summer is sponsored by Folded and Hung, Havaianas, MYX, Bonifacio Global City, Republiq, and Yellow Brick Media.Stay closer for longer only with Closeup Forever Summer.

XOXO,
Fashion Ate The Lawyer

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Make Your Own Havaianas 2013 Presents YOU + Havaianas

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Make Your Own Havaianas 2013 Presents You + Havaianas:
The Search for the Next Big Havaianas Collaboration

It’s that time of the year again when the vibrant spirit of the world’s favorite flip-flops brand, Havaianas, allows everyone to revel in the ultimate celebration of self-expression—Make Your Own Havaianas!

Much of the thrill that comes with the annual Make Your Own Havaianas is the way it lets everyone’s creativity run wild, while at the same time, seizing these concepts and embedding them in soles to last. For the fete of creativity, Havaianas further cements its stand as it dares all Havaianaticos to immerse themselves in a more vibrant experience in this year’s Make Your Own Havaianas.

bunch of Havs flip-flops

bunch of Havs flip-flops

When Two Worlds Come Together
As a world-renowned brand distinguished for being an advocate of fun-fashion and self-expression, Havaianas has always been open to collaborations when it comes to its designs. The brand continues to coincide with the individual charm and personality of several noted icons the world over, hence, parallel ideals and imageries were ceaselessly developed—bringing the energy of the worlds of fashion, sports and art into one melting point.
Rewinding to a few years back, Havaianas rode the waves of Australian surf star and style master Luke Stedman for psychedelic tie-die designs that mirrored the vigor of the oceans. Short after, the iconic footwear was given a clean, minimalist makeover when it collaborated with famed New York designer, Michael Bastian.

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Callum David spins

Callum David spins

In 2012, to celebrate Mother’s Day, Havaianas revealed an exclusive collection designed by Hollywood celebrity moms Courteney Cox, Nina Garcia, Rebecca Romijn, and Tori Spelling for Baby Buggy, a nonprofit organization dedicated to providing families in need of essential products and educational services for their children. Havaianas did not stop there, as in the same year, the boundless joy and energy inherent to the brand was intensified when it collaborated with Italian fashion house Missoni for punchy-patterned flip-flops that became everyone’s ticket to summer.

The Hosts for the night

The Hosts for the night

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Taking Collaboration a Notch Up

This year, Havaianas proudly introduces its collaboration with Filipino illustrator and Havaianatico Dan Matutina for the first Make Your Own Havaianas glow-in-the-dark commemorative pair. Dan Matutina + Havaianas, available in carbon blue sole, features spacemen with space markers connecting the stars to form images—representing how Havaianas enables everyone’s creativity and imagination to take off to greater heights.
In the ultimate celebration of self-expression that every Havaianatico has come to know, Havaianas will be intensifying this year’s Make Your Own Havaianas experience by recognizing everyone’s creativity through You + Havaianas.

You + Havaianas is the brand’s first major crowdsourcing contest where everyone will be given the chance to submit a winning design, which will become a limited edition style for the 2014 Havaianas Collection.

You + Havaianas is launched on-ground together with Make Your Own Havaianas on May 2-5, 2013 at the Rockwell Tent, with simultaneous executions in Laoag, Subic, Batangas, Naga, Cebu, Bacolod, Boracay, CDO and Davao.

Collaborator Dan Matutina

Collaborator Dan Matutina

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Dan Matutina receives his award

Dan Matutina receives his award

The cupcakes and cakes in Havs inspired are so yummoooo!

The cupcakes and cakes in Havs inspired are so yummoooo!

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Us three :)

Us three 🙂

bloggers Carvey, Shen and Margaret

bloggers Carvey, Shen and Margaret

love her hair :)

love her hair 🙂

Spin to see which design will fits your personality and lifestyle.

Spin to see which design will fits your personality and lifestyle.

The making of our own Havaianas

The making of our own Havaianas

guess how many flip-flops are there! haha

guess how many flip-flops are there! haha

Spotted Miggy Chavez

Spotted Miggy Chavez

Megan and Lauren

Megan and Lauren

Jap and Shen Jarlega

Jap and Shen Jarlega

Rissa Mananquil

Rissa Mananquil

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My customized design Havs :) Say its cute! :)

My customized design Havs 🙂 Say its cute! 🙂

artsy fartsy doodle works

artsy fartsy doodle works

Make Your Own Havaianas 2013  #MYOH2013

Make Your Own Havaianas 2013
#MYOH2013

It was another year of success for Havaianas MYOH Campaign!

XOXO,
Fashion Ate The Lawyer

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Havaianas is on its feet to taking your imagination to greater heights this summer at Make Your Own Havaianas 2013. Experience the summer vibe that never goes out style with the world’s favorite rubber flip-flops brand. Visit Make Your Own Havaianas 2013 at the Rockwell Tent from May 2 to 5, 2013 and design your entry for You + Havaianas to get complimentary pins designed by Dan Matutina. Entries can also be submitted online until June 9, 2013. For more information, visit http://www.youandhavaianas.com.

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