Tag Archives: leather

SLEDGERS SHOES OPENED IN MEGA FASHION HALL

 

Sledgers Brand Logo
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Style De Vie: Sledgers forays into fashion

Founded by John Sledgers in 1921 in France, Sledgers is rooted in its French heritage which immortalizes men’s footwear that are both comfortable and stylish as oppose to simply choosing one over the other. For more than 90 years, Sledgers stays true in crafting elegantly designed shoes that are extremely comfortable thanks to its various innovative technologies.
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Having high-achieving men with a predilection for style and comfort in mind, Sledgers aim to be associated with comfort, style, and simple elegance through its impeccable selection of leather footwear. To offer unparalleled footwear in its range, Sledgers is constantly thinking up ways to come up with stylish footwear without sacrificing comfort. 

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And that is achieved by making use of Sledgers’ distinct kind of technology namely, the Flex and Move, which gives comfort to the feet and allows for freedom of movement; the Extra Light feature which makes use of materials imported from Italy – making shoes lighter than regular leather shoes.

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Sledgers footwear are also Airport Friendly which means that the shoes are all metal-free. In part, it is what makes the shoes light and guarantees a hassle-free airport experience. A trademark of Sledgers, the shoes are made a little extra wider than normal shoes to cater to those who have wider feet for absolute comfort. 

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Not to be missed is the Shockwave Dispersion present in each Sledgers shoe. The outsoles of the shoes are designed to distribute the impact of ever step to lessen the wear on tear on one’s feet. Plus, the insoles of Sledgers shoes are removable to prevent accumulation of bacteria.

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In order to classify its products according to the needs of its customers, Sledgers came up with three categories, namely the classic line, which features a classic silhouette, round end, and a comfortable rubber outsole. Apart from the usual Sledgers technologies, it offers extra height to its wearer.

 

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Lookbook styling did by Rhett Eala

For the elite line, the shoes feature a pointed end, very style driven, and bear a wooden or rubber outsole. These models are extra light, airport friendly, offer extra height, and allows for a removable insole.

For the casual line, men can choose from a variety of designs such as boat shoes, driving shoes, slip-ons, and weekend shoes. All of which possess flex and move, extra width, airport friendly, and removable insole technologies.

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In its efforts to prove its ability to delve into fashion, Sledgers is making its presence felt strongly by launching a new store at the Fashion Hall, the newly-opened expansion of SM Megamall. Aiming to establish the brand as a fashion label as much as it is a staple leather shoe brand, Sledgers gathered the metro’s elite crowd for the launch of its Elite and Casual line in the country – proving its ability to cater to the high-fashion enthusiasts.

Gracing the event was Florian Rocher, Sledgers’ Export Manager, who expounded further on Sledgers new direction, which is to tap the high-fashion inclined audience with two new lines of footwear that offer a variety of designs and silhouettes inspired by the ever-changing trends and tastes of the market.

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Florian Rocher, Sledgers’ Export Manager

Apart from Rocher, one of the country’s prominent design icons, Rhett Eala, also did a live look book styling of Sledgers. Making use of the brand’s three shoe lines, Eala demonstrated how seamless it was to infuse Sledgers’ stylish and fashion-forward footwear into the season’s most trendy and tasteful outfits.

 

As guests listened intently to the program, wine and French food was being passed around in true French fashion. Highlighting the event was a champagne toast to the new and reinvented Sledgers – signaling its official foray into fashion.

 

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Effortless but elegantly stylish, Sledgers bear signature French look that a lot of fasion-forward individuals try so hard to attain. From staple leather footwear that elevates the taste of any formal ensemble, Sledgers forays into being a go-to fashion brand for men who want to achieve an effortless and elegant feel to their looks.

Check out Sledgers’ latest collection at the following branches: TriNoma, SM Megamall, SM Mall of Asia, Ayala Center Cebu, SM Annex Davao, and SM Cebu.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Sledgers in the Philippines.

 

XOXO,

Fashion Ate The Lawyer

 

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Garage Ball 2013

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Garage Magazine celebrates five years of the reunion of the men’s style magazine’s best-dressed list for the past years as well as this year’s roster.

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Since its inception, GARAGE has become an integral part in shaping the taste and knowledge of Filipino men in the realm of fashion—providing a dossier on the latest trends in men’s style and grooming as well as dispensing inspiration through its avant-garde fashion editorials. Representative of these stylish Filipino men is best personified by GARAGE’s past best-dressed list which includes prominent male personalities like Piolo Pascual, Dingdong Dantes, Jake Cuenca, Sam Milby and more.

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Hosted by Joyce Pring

Hosted by Joyce Pring

The Street Dapper Kings- Bang Pineda, Enchong Dee, Jigs Mayuga ang Rey Ilagan

The Street Dapper Kings- Bang Pineda, Enchong Dee, Jigs Mayuga ang Rey Ilagan

The highlight of GARAGE Anniversary Ball reunites some of these past best-dressed men as well as this year’s group of fashion savvy personalities. The year’s best-dressed list includes Kean Cipriano, Robby Mananquil, Frank Magalona, Jigs Mayuga, Bang Pineda and Nix Pernia. August issue cover star and best-dressed awardee, Enchong Dee was present to kick off the night’s festivities, which was then capped with a fashion show directed by Robbie Carmona and sponsored by clothing brand, RRJ.

The theme of the evening was PUNK ROCK and guests were seen donning their leather jackets, studded belts, shiny boots and spiked accessories. The August anniversary issue features Enchong Dee in a special fashion editorial interpreting this year’s motif. The issue is dubbed as a collector’s item because it comes with a special commemorative issue featuring the past best-dressed shot specifically for the issue. Also included are unpublished photos from the magazine’s five-year history.

Seven, Ryuji and RJ

Seven, Ryuji and RJ

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Prima Stella

Prima Stella

Yahoo's Jason Domantay

Yahoo’s Jason Domantay

RRJ Brand Manager Benjie Torrijos with People

RRJ Brand Manager Benjie Torrijos with People

Mercator people

Mercator people

Model Caio and Christian

Model Caio and Christian

Blogger Patrick with friends

Blogger Patrick with friends

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Enchong

Enchong

Garage Editor Rey Ilagan in Comdegarson and Edwin Tan

Garage Editor Rey Ilagan in Comdegarson and Edwin Tan

Chris Ian

Chris Ian

Ms. World Megan Young in Eric Delos Santos and Eric Manansala

Ms. World Megan Young in Eric Delos Santos and Eric Manansala

Happy Andrada in herself

Happy Andrada in herself

Darrel Pobre in Happy Andrada

Darrel Pobre in Happy Andrada

Bruce

Bruce

The GARAGE Anniversary Ball is sponsored by RRJ, Bench Scents, Republiq, Saga Events, Jo Barba, Café France and official drink sponsor, Absolut Vodka.

XOXO,
Fashion Ate The Lawyer

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