Tag Archives: living life

REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

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Topman and Topshop Opens Its Biggest Store!

topman topshop in rob magnoliaIMG_5752 by Miguel Alomajan

HIGH STREET FASHION OPENS AT ROBINSONS MAGNOLIA

Famed high street UK fashion labels have a new, stylish home in QC with the opening of Topshop and Topman at the Upper Ground Level of Robinsons Magnolia.

The fashion-savy set can now take their pick and fill their closets with the latest trends from the widely popular UK brands as it launches its biggest and newest flagship store.

topman topshop in rob magnoliaIMG_5756 by Miguel Alomajan

Palm Spring-Inspired Pieces

True to form, Topshop carries of-the-moment collection inspired by the Palm Springs Trent.

Check out a vibrant melange of summer style stirred by everything copper, tan and sand in luxe fabrics splashed with tropical prints on lightweight cotton shirts and shorts, tailored khakis and jackets.

topman topshop in rob magnoliaIMG_5767 by Miguel Alomajan

Festival Collection

Music serves as a muse to some trends. This has taken Topshop’s collection to a different stage here everything hip, rock and festive take the limelight. Hippy-chic embroidered jeans, fringe kimonos and 90s-fuelled mesh and denim are the key pieces for the ultimate festival look.

Festival look is all about hologram designs and a host of pattern over pattern in shirts, shorts, bags and even on socks. Woodstock-style maxi dresses rage in with neon tanks, overalls and fedoras.

While tropical and floral patterns still remain the print-to-beat, Topshop puts a hip flavor to festival-inspired ensemble to mirror the effervescence and the unexpected— from the energetic and rebellious to redefined and restrained

topman topshop in rob magnoliaIMG_5763 by Miguel Alomajan

topman topshop in rob magnoliaIMG_5762 by Miguel Alomajan

Modern Knight- Soft and Modern

A new take on modern soft dressing ti evident in Topshop’s Modern Knight trend. Cut-outs and strapping are the key details for dresses, underwear and sandals. Also highlighted are mash paneling and body contouring.

topman topshop in rob magnoliaIMG_5761 by Miguel Alomajan

Topman’s Generation Urban

Topman relives the 90’s urban style in a collection that inspires a new generation of sportswear styling combined with a strong streetwear attitude wherein a relaxed silhouette is key to the style. Jogger shapes, varsity tees and sweat shirts in red, white and blue make up an authentic sportswear statement.

topman topshop in rob magnoliaIMG_5760 by Miguel Alomajan

topman topshop in rob magnoliaIMG_5757 by Miguel Alomajan

Robbie, L.a. and Randz

Robbie, L.a. and Randz

Visit Topshop and Topman’s newest store at Robinsons Magnolia and get the latest styles perfect for your lifestyle.

follow at @Topshop_PH and @TopmanPH

XOXO,
Fashion Ate The Lawyer

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