Tag Archives: mar corazo

REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

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REXONA DO MORE AWARDS 2013

CONGRATULATIONS REXONA #DOMORE AWARDS

CONGRATULATIONS REXONA #DOMORE AWARDS

The country is in need now of people who can do more, for other people to inspire and be moved, to help and give, to encourage and be the light.

After the Yolanda crisis, I commend everyone for  everyone is a hero even in their own little way.

And to the Rexona Philippines Team together with Bridges PR that brought the Do More Awards to existence, congratulations!

The night was so inspiring, very timely that the country needs them, the people who are really working for the betterment of the country and of the Filipino here and abroad in their ways. And vey timely that they need inspiration especially our brothers that are Yolanda Victims, even if they didnt know who are these people or the event itself because they dont have the resources right now, I know that in the hearts of the public, they reached them.

Here to introduce to you the people who the public voted for from October 24 to November 24. Public votes made up to 40% of each nominee’s final score. The panel’s vote made up 60% of the total score. Congratulations to the winners of the #DoMoreAwards!
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Mar Corazo, GM of Rexona PH

Mar Corazo, GM of Rexona PH

The exhibit of the finalist

The exhibit of the finalist

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Bb. Pilinas and Miss Universe 3rd Runne up Ariella Arida with Bea Santiago and Other Binibinis

Bb. Pilinas and Miss Universe 3rd Runne up Ariella Arida with Bea Santiago and Other Binibinis

Mar Corazo with Bianca Gonzalez

Mar Corazo with Bianca Gonzalez

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If these people does break the boundaries of their comfort zones to help, why not us. lets use the social media power to conquer and change the world. Cheers to the betterment!

 

XOXO,

Fashion Ate The Lawyer

 

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