Tag Archives: Marc Jacobs

Louis Vuitton Names Nicolas Ghesquière As The New Artistic Director

Leaving Balenciaga. Arriving bright-eyed and bushy-tailed.

Nicolas Ghesquière is the new artistic director of women’s collections at Louis Vuitton, reports Women’s Wear Daily. The position has been open since Marc Jacobs — the celebrated American designer who sat at the helm of the design house for 16 years — stepped down before the 2014 ready-to-wear runway show in Paris in October.

Since Ghesquière’s abrupt departure from Balenciaga last November, there has been much speculation over his next move. In May, System magazine published an exclusive tell-all interview with the designer, in which he detailed the challenges he faced while working under parent company Kering.

In the interview, the designer confessed, “I began to feel as though I was sucked dry, like they wanted to steal my identity while trying to homogenize things.” Ghesquière’s indiscretion violated his separation agreement, and Kering filed a lawsuit to cover damages to the brand. (TDB)

Despite bitter endings, the designer’s 15-year term at Balenciaga was defined as a phenomenal success. As early as 2001, Suzy Menkes of The International Herald Tribune said, “Nicolas Ghesquière is the most intriguing and original designer of his generation. His collections are explorations of shape, volume, and embellishment that seem totally new—yet reflect in a glancing, abstract way the style of the iconic design house that shelters him.” (TDB)

His work amassed such a cult following that it inspired the pertinent (now-defunct) Tumblr, Balenciaga Did It First, and his exacting mix of sportswear, tailoring, and shapes cut with couture-like precision defined the fashion landscape for many seasons. The fashion world largely has Ghesquière to thank for popularizing everything from bra tops and sculpted sleeves (although Cristobal Balenciaga did do that first), to graphic slogan sweaters—like those from the Balenciaga Fall 2012 collection that still remain the most photographed street style look in recent memory. (TDB)

Getty; Sipa

Getty; Sipa

That is a quality Ghesquière and his predecessor, Jacobs, have in common. Jacobs launched ready-to-wear for the luxury house and, during his 16-year career, helped build the booming business that is now defined as LVMH’s “cash cow.” It was also during Jacobs’s time that Louis Vuitton was at the forefront of logomania, which, despite hefty price tags, inspired mass-market appeal and copycats across the globe. (TDB)

It’s probable that Ghesquière, whose approach to womenswear recalls that of studied couturiers, will focus on instilling a more elite sensibility to the collections and the brand at large. It poses the question: will the spectacular Louis Vuitton presentations at Paris Fashion Week be a thing of the past? The media has come to anticipate fantastical sets, not to mention generous ticket allocations, at the Louis Vuitton shows. But, large-scale events and theatrics are not Ghesquière’s way: he prefers intimate, more traditional presentations. (TDB)

Regardless, the new artistic director will assuredly take the brand (which celebrates its 160th anniversary next year) to an exciting new place—it’s sure to be an interesting ride come March. (TDB)

XOXO,
Fashion Ate The Lawyer

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NINA GARCIA: ON BEING AN INTERN TO EDITOR

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ON HER DREAM OF BEING IN FASHION

“I grew up knowing that [being in fashion] was the dream. That time, we didn’t have so many resources. We didn’t know so much about fashion. We had two publications that I read vigorously. The idea of fashion for me was all about designing. I didn’t know that it can be such a broad thing. There are so many parts of this business that are fashion-related, and you don’t necessarily need to be a designer to do that.”

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ON BEING AN INTERN TO EDITOR

“I was very lucky that I was able to go to America to study. I just graduated from the Fashion Institute of Technology. I found various internships in different fields. One of those happened to be with Marc Jacobs when he was designing for Perry Ellis. I wasn’t even the assistant! I was the intern in the closet who checked garment bags.

“…that’s how everything started for me, I was so passionate about it… “

“When somebody ask me what was the thing that you defy it the most, It wasnt anything, I just want to breathe the air of fashion, i was just happy being there that’s how passionate, that’s how determined [I am], there is no other place for me, this is my goal.”

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HER ADVICE FOR YOUNG DESIGNERS

“Stay very focus, know what is the women you want to focus , be very distinctive, you have to have a very disctictive point of view, know yourself, be unique, be authentic to yourself, i see very often other designers trying to imitate other designers or admire or admiration, i say this to students, to editors, to anybody it’s about being yourself, it’s about being unique,it’s about being your own”

ON HOW TO MARKET YOURSELF

“..you call. You send me your lookbook. You find out what the email address is. You look in the magazine, you look at the masthead. Who are the market editors? You send them a letter. You send them an email. You follow up with the call. You will get someone to look at your designs, I promise. Because you know what? Here’s the job of an editor: The job of an editor is to find new talent. We’re always looking for new faces. It gives us pleasure when we find one thing we haven’t seen which is going to move us.”

Once one editor discover a good designer, it is not a secret it will pass on to other editors, to the other publisher, and everyone who want to see it.

ON FAMOUS DESIGNER SHE “DISCOVERED”

“I remember when John Galliano and Alexander McQueen first started showing. Alexander had a very small apartment in Paris. Very powerful designer, who is creating very beautiful clothes. All the editors went to his apartment and saw five to six pieces. They were extraordinary. And I remember saying, “Wow! He’s going to be amazing. I also remember reading Zac Posen’s lookbook. He was so young. He showed us four to five pieces on a mannequin in his mother’s home. That’s where we first saw him.”

ON LIFE AFTER FASHION SCHOOL

“Once you graduate, do an internship. Try it out! You have to experiment and see what you like. This is a phenomenal way to network, and also to figure out what you want to do.”

ON HAVING THE DREAM

You have to have a dream, and you have to believe in yourself, you have to be persistent,
You have to be prepared.

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ON BEING AN EDITOR

“It is competitive.”
“Thereis no right or wrong in fashion”
“The energy because your working, its the enery and the dream that you can make it, its the dream that you can feel, you can really work hard and be recognized…”

ON BLOGGERS AND EDITORS

“Bloggers have made it, competition is good, I appreciate what they do I read it, i follow them…”

“I like the bloggers. They give editors a little run for their money. But as editors, we offer a different kind of service. When I put together a magazine, I am putting together a magazine for different women for many different ages that have very different needs. The bloggers have a very personal point of view. Most of them are centered on themselves. I love the competition that the industry is changing so much, changing everyhting…”

ON BEING STYLISH

Style has nothing to do with beauty, style is a very authentic point of view, they are never followers,

ON FASHION BEING SHALLOW

“People think fashion is [just about the] surface. It’s not. It’s a serious business. It’s a billion-dollar business that gives jobs to many, many people. It’s a very important industry in our country.”

As like Nina and other big names in fashion, they started small as an intern but that doesn’t made them less of a person but the person they wanted and dreamed to be.

It’s like climbing , climb slowly until you reach success as pressure make diamonds and when you climb faster and carelessly, the faster you fall.

It is indeed one inspiring night with Nina Garcia. Hope this will help in pushing dreams and achieving it.

XOXO,

Fashion Ate The Lawyer

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Marc Jacobs for Diet Coke 2013

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If you hadn’t yet heard, hunky tatted Marc Jacobs is Diet Coke’s Creative Director for 2013.

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Replacing Jean Paul Gaultier as the new creative director for Diet Coke, designer Marc Jacobs (shown above in stills from his first commercial for the brand) has created the ‘Sparkling Together For 30 Years’ campaign as the brand celebrates its milestone 30th Anniversary.
The Can Designs
Marc Jacobs brings his unique vision to the brand, by creating a limited edition collection of new cans (shown below), uniting the stylish and light-hearted personalities of both icons. The Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across North Western Europe & Nordics from March 2013.

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Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style.

His first commercial for the brand, Photo Booth, stars himself and takes place in a gallery, where the designer is obscured inside a photo booth, with items of clothing falling to the floor – only his trademark kilt is visible. Three girlfriends are attracted by the commotion of flashbulbs and investigate, to find out who the bare-legged man could be. The curtain is pulled open, revealing a shirtless Marc Jacobs, having his very own Diet Coke moment in the booth and invites the girls into the booth to celebrate the occasion:

Some ‘Behind The Scenes’ photos from the commercial shoot i got from http://ifitshipitshere.blogspot.com:
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XOXO,
Fashion Ate The Lawyer

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