Tag Archives: Mega magazine

Banana Republic Mad Men Spring 2013 Launch

MAD FOR MOD: BANANA REPUBLIC’S “MAD MEN” COLLECTION RETURNS WITH A MOD-INSPIRED CAPSULE FOR SPRING 2013

In response to consumer demand following the Fall 2011 and Spring 2012 Banana Republic ‘Mad Men’ collections, Banana Republic launches its third collaboration with a line of mod-ready wear inspired by the AMC show, Spring of this year.

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Designed by Banana Republic in collaboration with Emmy® Award-winning Costume Designer for “Mad Men,” Janie Bryant, the collection takes its inspiration from costumes featured in the show, reflecting the mod vibe of the late ‘60s. The capsule moves away from the Camelot era’s early ‘60s look and into the late ‘60s mod fashions. Spring’s collection incorporates fresh bold prints, bright colors and new silhouettes, all demonstrated through the versatile and instantly wearable Banana Republic lens.

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“With a new era of fashion inspiration, the design process was exciting for us and allowed for lots of creativity, which is completely visible in the end result,” said Simon Kneen, Banana Republic Creative Director and Executive Vice President. “We took Janie’s mod inspiration for the costumes on-screen and translated it in a way that today’s Don or Megan will aspire to wear.”

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The Banana Republic design team, led by Kneen, worked closely with Bryant to ensure the capsule reflected key style elements from the series. Behind the scenes, Bryant kicked off the design process by sharing her favorite costumes. Key influences include Joan’s form-fitting silhouette pieces, Megan’s shift dresses in psychedelic prints and bold colors, Peggy’s matching accessories, and Megan’s youthful effect on Don’s classically traditional wardrobe.

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The menswear collection includes bold plaids and stripes, the emergence of the sport coat, and the sophisticated suit for the boardroom. The women’s collection celebrates color, print and pattern in iconic items like the era’s popular shift dress with shorter hemlines, keyhole details, and checked capris. Accessories include graphic scarves, and geometric jewelry for women along with skinny ties for men, which complete the look with a nod to the time period while relating to modern runway trends seen for spring 2013.
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“In my work with Simon for the Banana Republic ‘Mad Men’ Spring 2013 collection, the spirit and fashion-forward thinking we see on-screen in Megan was really inspirational for the capsule,” said Bryant. “I am excited about what we’ve done together, and I know that Banana Republic customers and ‘Mad Men’ fans are going to be thrilled with our new collection this spring.”

XOXO,
Fashion Ate The Lawyer

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Mega Gone Digital in their 21st Anniversary

Manila, Philippines – February 21, 2013 – MEGA magazine, the Philippine’s best fashion magazine, celebrated 21st anniversary with a digital-themed bash at Opus Restaurant. Lights, lasers, holograms, and LED displays set the futuristic tone of the celebration. A digital photo wall welcomed the guests, and they made their way to the main event via an LED carpet. A specially-created Twitter and Instagram wall allowed the guests to see, in real-time, tweets and photos with the hashtag #MegaGoneDigital. iPad “trend tablets” were available for the guests to tweet, post photos, and browse the Megastyle.ph site.

MEGA February cover girl, showbiz royalty, and Avon Anew’s Ruffa Gutierrez and the Philippine’s Bad Boy and MEGAMan second issue cover Robin Padilla graced the event with an interactive interview segment. They answered the 3 best questions tweeted during the event. Comic book icons and the newest MAC ambassadors Betty Cooper and Veronica Lodge, aka Archie’s Girls, had a special video aired during the event. In keeping with the digital theme of the night, the future of fashion and MEGA was presented with a number that fused electronics, graphics, and dance. “For the first time, we are celebrating our anniversary not by looking back but by looking forward,” says Meryll Yan, Group Multi-Platform Publisher of One Mega Group.
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The Party was just the best Mega Party EVER!!!! From the whole digital set up, to the cocktails, to the guest, celebrities and crowd of fashion people. It was superb i must say. Here’s what you missed on their 21st Anniversary!
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So love Ene's purple hair!

So love Ene’s purple hair!

With my fellow bright hair friends Ene and LA

With my fellow bright hair friends Ene and LA

Cooooooolness tats of Ene

Cooooooolness tats of Ene

Suki and TeamMega

Suki and TeamMega

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Rxandy Capinpin, love the hair!

Rxandy Capinpin, love the hair!

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Bloggers Daryl, Kim and Karl

Bloggers Daryl, Kim and Karl

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MegaGoneDigital19Feb2013

Bloggers Margareth and Carvey with Phosphor Melissa

Bloggers Margareth and Carvey with Phosphor Melissa

upcoming stylists

upcoming stylists

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MegaGoneDigital23Feb2013

Sari Yap

Sari Yap

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David's Salon Laura, Jola Gonzales, Ino Amoyo and Mr. Rey

David’s Salon Laura, Jola Gonzales, Ino Amoyo and Mr. Rey

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MegaGoneDigital34Feb2013

Tim Yap

Tim Yap

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Look at my friends Carlo and Carvey on the screen! haha

Look at my friends Carlo and Carvey on the screen! haha

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My PR Friends :)

My PR Friends 🙂

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Working on the eye piece!

Working on the eye piece!

Austeen Soriano

Austeen Soriano

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Loving the Hair Sanyaaa

Loving the Hair Sanyaaa

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Phosphor watches, Super PH Sunglasses, Orly Nail Polish, and Lazada GCs were raffled off to lucky guests. The event was also made special by Subaru, Sophie Paris, Orly, David’s Salon, LS Pascual Optical, Soleil, Xenical, Skinfinity, and Avon.

MEGA magazine is a prestige publication of One Mega Group.
For the latest updates, visit http://www.megastyle.ph. Like MEGA on Facebook at and follow MEGA on Twitter at .

XOXO,
Fashion Ate The Lawyer

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Solenn Heusaff for Mega Mag December 2012 Cover

Mega Mag December 2012

LUXURY GOES COOL THIS DECEMBER ON MEGA MAGAZINE.

Solenn Heussaff is quite a vision on the cover of this month’s Luxury Issue. Only on MEGA, Solenn talks about her past, present, and future — everything that made her who she is today. Find out why MEGA qualifies her as a truly renaissance woman and not an it girl. http://megastyle.ph/

Shot on Location: Imperial Ice Bar, Bonifacio Global City
Mega Mag December12

Xoxo,
Fashion Ate the Lawyer

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