Taking a Detour
By habit of idealization, a man is appreciated only in his extremes: once at the peak of youth, jocular and full of pep, and once more in his silver years, reverential and wise. But what occurs between these hallmarks— the long and winding transit years– gives us a ture-to-life perspective of the versatility that makes the General man.
Timed with the abruft passing of seasons, this looks at the unpredictability of male trends and how General reins in that quality with finesse. The Curatorship program also takes a curious turn as they proudly welcome the British carmaker Mini to the gentlemen’s table.
Primer Group’s Raoul Floresca, Drew Arellano, CEO Raymond Racaza, Mond Share’s Ton Gatmaitan, TVC Director Sid Maderazo, Troy Montero and Photog Kai Huang
Primer Group’s Leya, Jay, Guia, Pat, Clarrisa and Macel
Australian Blogger Khai and Robbie
with Primer Group’s PR and Events Managaer Macel Abejero
Mini lends its inventive spirit to coax out the General man’s dynamic lifestyle. Both names find kinship in their pursuit of heightening the senses- seen in their combined admiration for the volatile disposition of the young, tempered against the anvil of good taste.
This collaboration also makes room for MINI’s lifestyle items in the store. Short of raising Union Jack and adopting a Cockney accent, the influences of the Curatorship add a decidedly British flavor to the General’s menswear collection with apparel, bags, and accessories. Visit the store located at Bonifacio High Street and Robinson’s Magnolia and risk a bit of NOT NORMAL into your style.
