MELANCHOLIA: The Beautiful Sadness watch the video teaser here
Witness the live art of Kaye Morales on June 21, 2014, 7PM at
WHITESPACE, Pasong Tamo, Makati City.
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RSVP at the comment box below 😉
Axe Gold Pass: Gold Men have emerged everywhere.
It’s been a few weeks since AXE, the number one male fragrance brand in the world, made both men and women decide on which man they want to be or which man they want – the sweet and romantic chocolate man, or sophisticated and charming Gold Man?
A survey conducted by the AXE global team had mixed results. While 78% of women prefer to go public with a Chocolate man on social media, around the same number would rather end up marrying the Gold man. The debate raged on, from which Filipino celebrity best represented a Gold Man (Luis Manzano being the most popular result) to which Marvel superhero best embodied the two personas. Captain America? Definitely a Chocolate man. Ironman? Solid Gold.
These two personas were created to represent the two top temptations of women. Dark Temptation is the embodiment of sweet seduction, with its chocolate notes making it the best-selling variant AXE has ever had since its launch in 2009. And given that Gold Temptation is the newcomer in the Temptation range, made specifically for the sophisticated man, it is only natural that the curiosity and interest of the general public gravitated toward this scent which has notes of spices and golden amber.
To celebrate the launch of the new Gold Temptation made for the sophisticated man, AXE is giving one lucky guy the ultimate prize: a chance to live the Gold Life through the AXE Gold Pass.
The AXE Gold Pass is a guy’s ticket to the Gold Life, which translates to an extended weekend trip to Las Vegas with two of his friends where he will have access to the VIP lifestyle. Our winner will also get the privilege of owning one of the most iconic cars in the world – a brand new 2014 Volkswagen Beetle, boasting a powerful 1.4 liter TSI Turbocharged engine, with 118kW of power and 240Nm of torque, revamped design, and a 7 speed direct shift gearbox transmission. Lastly, the Gold Pass winner will also receive a condominium unit in the Fort that AXE will lease for him for a year. These are among other privileges that only AXE can give, such as access to the best events, clubs and parties for the Gold Pass winner.
To win the AXE Gold Pass, guys just need to buy an AXE Gold Temptation can, access the Gold Pass tab in the AXE Philippines Facebook page (facebook.com/AXEPhilippines), and get their friends to vote for them. The top 400 men with the most votes immediately qualify for the next round, where eventually they will get trimmed down to the final three. These three will then compete in the Gold Pass Challenge, where the ultimate winner of the AXE Gold Pass will be determined.
The AXE Gold Council will join forces to choose which guy best epitomizes the AXE Gold Man. The AXE Gold Council is composed of the AXE Resident Hottie, Solenn Heussaff; the Sophisticated man, Luis Manzano; the Romantic at Heart, KC Montero; along with other AXE Ambassadors such as Radio DJs Tony Toni, Slick Rick, and Sam YG. Each Gold Council member will make time to mentor these gentlemen – grooming them to be the ultimate AXE Gold Man.
Spray on the Gold Life and join the AXE Gold Pass Contest today! Who knows, you just might be that lucky guy to win the crib, the ride, and the trip of a lifetime!
Fashion Ate The Lawyer
Closeup promises an even more exciting festival this year as they present Closeup Forever Summer, the first-ever crowd-sourced party in the country. From the theme, to what people wanted to wear, the time and place, and the music – Closeup gives partygoers control over this summer’s freshest party.
The first question posed was a choice between and Indie or an Electronica party. The recent popularity of EDM won in the polls with people’s overwhelming outspokenness about which of their favorite DJs they would like to experience at the event. Closeup also asked people to vote between the great outdoors and the comfortable indoors, and whether they preferred a vibrant carnival theme or a fresh beach party.
After months of highly-publicized planning with over 500,000 people on social media, Closeup finally announces the details for this year’s Closeup Forever Summer music festival.
Indeed the public has spoken – mostly through Facebook and Twitter. “After several polls and asking for everyone’s opinion on things like the theme, venue, genre, and artists, Closeup brings back Closeup Forever Summer with a beach-themed, Electronic Dance Music (EDM) party set in outdoorsy Circuit Makati,” said Closeup Brand Manager, Gem Laforteza.
With the blueprints of the freshest beach party in the city in place, only the lineup of performers has yet to be officiated. After weeks of listening in on people’s social media conversation, Closeup announced three foreign DJs and four local DJs as the acts for this year’s Closeup music festival last February 26 at Republiq.
The people’s choice to headline Closeup Forever Summer is Alesso whose sets are among the most popular at the world’s largest music festivals such as Tomorrowland, Ultra Music Festival and the Electrid Daisy Carnival (EDC). This famous Swedish DJ has collaborated with producers Sebastian Ingrosso, Calvin Harris, and One Republic resulting to unforgettable tracks like “Calling”, “Years”, “If I Lose Myself”, and “Under Control”.
Joining Alesso are DJs Helena and Deniz Koyu. Helena is one of EDM’s rising stars with her progressive, electro, and house beats. She has topped dance charts in Australia, cracked the Top Ten on Beatport, and has played the most popular stages around the globe, headlining Ultra Music Festival’s main stage last year. Big-room banger, Deniz Koyu is behind some of the most popular remixes to artists like Zedd (‘Spectrum’), Mike Snow (‘Pretender’), David Guetta (‘Just One Last Time’), Krewella (‘Live For The Night’), and Fedde Le Grand (‘So Much Love’). His recent anthem “Ruby” has been smashing up the Beatport charts lately, amassing support from the scene’s top DJs.
Completing the lineup are local club favorites DJs Ace Ramos, Mars Miranda, Martin Pulgar, and Marc Naval.
Closeup Forever Summer is set on April 5, 2014 at the Globe Circuit Event Grounds. Tickets will be sold in all SM Ticket outlets. Ticket prices are set at P4,000 for VIP and P2,500 for Gold.
For details about the early bird price-off, follow Closeup on Twitter at @CloseupPH. SVIP Table reservations are via Republiq at 0917-550-8888.
Closeup Forever Summer is sponsored by Republiq, Circuit Makati, Havaianas, Greenwich, Folded and Hung, Sunnies by Charlie, MYX, Yellow Brick Media, and Manila Concert Scene.
Let’s get together to create the summer party to remember forever at Closeup Forever Summer – Create Your Own Summer Party. Stay closer for longer only with Closeup.
Fashion Ate The Lawyer
At the start of a Mega year 2014, an appealing advertisement roamed around social media about “Global Domination” and an international Supermodel who will cover the February Issue. Honestly, I was thrilled as much as i am excited (again) what Mega Magazine is cooking for us fashion movers. And it was confirmed and officiated when Mega EIC Sari Yap posted glimpse of the shoot with Tyra Banks as the Cover for their 22nd Anniversary Issue!
If ever there was a moment when I actually thought that maybe Tyra would be flying in the Philippines for that, I would totally turn on my fan mode button, I dont care, like its TYRA. But due to the ongoing taping of the latest cycle of America’s Next Top Model , I doubt. But having TYRA as Mega Magazine’s Cover for February Anniversary issue is something I can be very proud of.
The whole mood was for movement and the whole direction is nothing but to go GLOBAL. Philippine Fashion is taking a whole great leap to forward, not only Tyra Banks graced the covers of Mega Magazine, there is also Sarah Jessica Parker.
MEGA Magazine has a huge contribution in the Philippine Fashion, they inspire and aspire many people to take fashion more seriously by heart. This billion dollar industry would not be complete in the history without Mega.
HAPPY MORE YEARS IN FASHION MEGA!
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A homegrown brand of Terry S.A. Incorporated (TSA), the same company that introduced brands like Havaianas and Bensimon in the Philippines, Thread 365 embodies the values held close by TSA: quality, comfort, style and versatility. Recognizing an opportunity in the market for reliable, well-made classic clothing amidst an influx of international fast fashion brands, Thread 365 is designed to endure seasons and trends, Thread 365 is the perfect complement for an individual’s personal style. Dress it up, dress it down – the brand is built to be worn whenever, WEARever, all 365 days of the year.
Thread 365 kick started its launch with its Photo Project, where the brand handpicked 38 key influencers to take part in a photo shoot with Sara Black. The aspirational individuals were chosen for what they embody: distinct personalities, each one making waves in their respective fields (be it music, fashion, sports or even environmental activism). Because Thread 365 is all about versatility and authenticity, these quality personalities were tasked to take a Thread 365 tee and wear it in the way they felt most comfortable – proving that the perfect tee is made for everyone.
To properly launch the brand to the Filipino market, Thread 365 invited guests to “Enter the THREADmill Doors” on October 8, 2013 at the TSA Showroom. The special event gave guests an insider look at the process that goes into creating Thread 365’s top quality basics as well as a chance to view the stunning portraits from the Photo Project with Sara Black. Finally, media guests were able to create their own Thread 365 look, applying their personal style to the essential pieces of Thread 365.
A brand that offers quality, comfort, style, and versatility, there’s a lot to look forward to with Thread 365. Thread 365 will quickly become a staple in your closet, an everyday reminder that the search for the “perfect tee” can be called off.
Fashion Ate The Lawyer
Thread 365 is available online at http://www.thread365.com and Aura Athletica Power Plant Mall and Bonifacio High Street.
Garage Magazine celebrates five years of the reunion of the men’s style magazine’s best-dressed list for the past years as well as this year’s roster.
Since its inception, GARAGE has become an integral part in shaping the taste and knowledge of Filipino men in the realm of fashion—providing a dossier on the latest trends in men’s style and grooming as well as dispensing inspiration through its avant-garde fashion editorials. Representative of these stylish Filipino men is best personified by GARAGE’s past best-dressed list which includes prominent male personalities like Piolo Pascual, Dingdong Dantes, Jake Cuenca, Sam Milby and more.
The highlight of GARAGE Anniversary Ball reunites some of these past best-dressed men as well as this year’s group of fashion savvy personalities. The year’s best-dressed list includes Kean Cipriano, Robby Mananquil, Frank Magalona, Jigs Mayuga, Bang Pineda and Nix Pernia. August issue cover star and best-dressed awardee, Enchong Dee was present to kick off the night’s festivities, which was then capped with a fashion show directed by Robbie Carmona and sponsored by clothing brand, RRJ.
The theme of the evening was PUNK ROCK and guests were seen donning their leather jackets, studded belts, shiny boots and spiked accessories. The August anniversary issue features Enchong Dee in a special fashion editorial interpreting this year’s motif. The issue is dubbed as a collector’s item because it comes with a special commemorative issue featuring the past best-dressed shot specifically for the issue. Also included are unpublished photos from the magazine’s five-year history.
The GARAGE Anniversary Ball is sponsored by RRJ, Bench Scents, Republiq, Saga Events, Jo Barba, Café France and official drink sponsor, Absolut Vodka.
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“We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to DO: More.”
-Mar Corazo, Rexona Brand Manager
As one of the most sought after races in the Philippines, runnes look forward to the Rexona Run every year for its exciting twists, prizes and categories.
On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race— the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial night run where live music pushes people to run further and culminates in a party at the Finish line.
“This was inspired by the insight that when you run to the beat of the music, you run faster you go further, you’re energized to do more, “ said the Rexona Brand Manager
From the first gun start at 3am, live performances will be scattered around the race track, adding a very different take on running. The 5k race wil have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina. The 10k race will get the chance to run to funk Avy and DJ Khai. While the 21k Race will see all performances as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.
Coach Rio, Rexona partner and running expert says, “ It’s been proven that listening to music unleashes your energy, allowing you to run further.”
Sharing his playlist includes the songs Chasing the Sun, I just wanna run and closer, depending on how far the finish line is. Starting to slow beat to upbeat.
In line with Rexona’s DO: MORE philosophy, Run To Your Beat presents the perfect avenue for all individuals to DO: MORE- whether you’re an avid runner or leisure runner.
Run To Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.
Im all excited to run with the live performances! See you all on the 20th of October! 🙂
Fashion Ate The Lawyer
To register, visit Riovanna stores located in Bonifacio Global City and Katipunan, as well as Toby’s outlet in MOA and SM North The Block. Online registrations are also accepted on http://www.runrio.com. Registration is ongoing until October 16, 2013.
For more details visit the Rexona Men Facebook page, http://www.runrio.com, or call or text the race hotline at 887 6194, +097 347 7700 (Globe) or 0929 717 864(Smart).
Keeping it Klasse
Victorinox hosts a posh cocktail party and launches an exclusive loyalty card.
Dating back to 1884, Victorinox is a Swiss heritage brand that has proved its unparalleled claim for superior product innovation through its cutting-edge selection of Swiss knives, time pieces, apparel, travel gear, cutlery, and fragrances.
An ultimate and global provider of sophisticated and reliable lifestyle products, Victorinox has undeniably brought pride and utmost recognition to its homeland. Primarily, the brand has constantly exhibited high-grade craftsmanship, top-notch quality, and state-of-the-art innovation – all of which are distinct marks of the Swiss culture.
With a full intent to re-introduce itself to its highly-discerning market, the world’s most beloved and iconic Swiss brand, Victorinox, celebrated yet another milestone by hosting “Klasse,” a chic and stylish evening gathering held last August 14 at Oz Bar at the Holiday Inn – a meaningful gathering which was also in line with the recent Swiss National day celebrations.
In the country, Victorinox is a brand patronized by those who value premium craftsmanship and the highest of quality, along with elegance and sophistication. That is to say that it attracts those with discriminating standards and refined tastes.
It was no surprise that among the guests who flocked to the sophisticated evening gathering were the city’s crème de la crème, including corporate bigwigs, most sought-after celebrities, and today’s most influential personalities from the media.
As the night escalated, the attention of guests was redirected to the main program wherein Victorinox introduced itself with a toast followed by a few words from Primer Group of Companies’ AVP, Darwin Banez, by welcoming the esteemed guests with a toast. The event’s guest of honor, Swiss ambassador Ivo Sieber graced the event and shared kind words about the longstanding and amicable relations between our countries
Finally, highlighting the program was the launch of the Victorinox Klasse card, a loyalty card that entitles its members to receive various perks and privileges. Among these perks are (1) an invitation to private selling events and exclusive Victorinox events such as product launches and parties, (2) a 20 percent discount on one’s birthday month, (3) quarterly privileges with partner establishments, and (4) promotions exclusive to the card holder.
As the night’s special guest, Ambassador Sieber was called on to the stage once again to be dubbed as the Klasse card’s first honorary member. Soon, cards were distributed to the guests as well.
Capping off the night’s safe fete was an exciting raffle which allowed a few lucky guests to take home some of Victorinox’s most iconic products. Among the prizes raffled off were the Victorinox Swiss Army Knife Explorer, a Victorinox Swiss Army Original, a Victorinox Swiss Army Victoria, a Victorinox Swiss Army Night Vision, and a Victorinox Werks Professional business case. The event’s hotel sponsor, Holiday Inn, also gave away GCs applicable for use in their in-house restaurants.
Victorinox is a brand that has its roots entwined I history, however, its constant strife for innovation and excellence has led to its inimitable reputation for producing superior lifestyle products – a mark that brings to its country and one that is embraces by the whole world to this very day.
Fashion Ate The Lawyer