Tag Archives: premium

TIMBERLAND Re-Launch Style meets Substance

Timberland Summer Collection

Timberland’s Spring 2014 Footwear and Apparel Allow Men and Women to Perform in Style

Manila, March 28, 2014 –Timberland introduces a new collection this spring where style meets substance, offering versatile fashion, lightweight performance and authentic designs for men and women. Get ready for city escapes and summer holidays with vibrant pops of color that is as spontaneous and fun as last-minute vacation plans, and crafted materials for a stylish and contemporary look, all season long.

 

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We created the Spring 2014 collection for men and women whose lifestyles demand versatile, great looking fashion, blending our heritage aesthetic with lightweight and stylish designs,”

said Oliver Castro president Ecopath Corp, Timberland Philippines.

 

 

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We merged classic cuts with bright colors and prints that are evocative of spring and summer journeys to waterfront towns and outdoor spots. The materials we selected are all practical for the time of year – breathable and agile, ideal for traveling in style and comfort.”

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The launch of our new SensorFlex™ technology in the Spring 2014 collection will empower consumers to find lightweight, on-season footwear that fits their style and that can perform, too,” said Roger Py , Operations Manager of Ecopath Corp, Timberland Philippines.  “Whether it’s a change in the conditions or terrain, the new SensorFlex™ technology will keep men and women on the straight and narrow – even on the most uneven surfaces.”

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Timberland also introduces its new SensorFlex™ technology, featuring lightweight performance footwear that offers all-day comfort tat every bend. SensorFlex™ technology features a unique three-layer outsole, including a firm upper layer that supports and stabilizes feet, a secondary EVA layer that absorbs shock and impact, and a bottom layer of flex grooves and traction pods that instantly adapts to any terrain.  The new suspension system allows for easy flexing that quickly responds to the surface below, for a smooth and stable journey, every time.

 

William Castro, Genevieve Sy, Kim Atienza,  William Castro and Oliver Castro,

William Castro, Genevieve Sy, Kim Atienza, William Castro and Oliver Castro,

Derrick Monasterio, James Wright and Rafa Siguion-Reyna

Derrick Monasterio, James Wright and Rafa Siguion-Reyna

With Bryan Defano amnd Ailene Co

With Bryan Defano amnd Ailene Co

Timberland's Roger Py, Kim Atienza and William Castro

Timberland’s Roger Py, Kim Atienza and William Castro

 

New for Spring 2014 is the Earthkeepers® Bradstreet Collection of hybrid footwear for men that merges casual style with high performance.  Expertly crafted premium full-grain and nubuck leathers are combined with an athletic-inspired sole featuring the SensorFlex™technology platform.  Available in a chukka and an oxford, the Bradstreet’s unique design boasts a trend-right look that emboldens men totake on any surface in style.

 

Mega's Peewee,  Blogger Paul and GMA's Mark

Mega’s Peewee, Blogger Paul and GMA’s Mark

 

The new Earthkeepers® Harborside Collection of bold boat shoes for men can be worn anywhere and everywhere. Merging the classic, casual style of a boat shoe with the performance and comfort of a sneaker, these sporty boat shoes utilize SensorFlex™technology to stabilize sea legs and provide comfortable flex on the deck.  For men, seven different color options, both bold and subtle, allow him to look his best on the water and beyond,  helps men complete their favorite head-to-toe seaside look with comfort and grip.

 

with Bryan Defano, John Jennifer Teng,  Angela Jacob and Ailene Co

with Bryan Defano, John Jennifer Teng, Angela Jacob and Ailene Co

 

A new spring season marks a time for change, and Timberland understands that beautiful, versatile designs make for a smooth transition to the activities warmer weather inspires. That’s why the Spring 2014 collection of men’s footwear and apparel and women’s footwear boasts stunning workmanship and thoughtful details that make it easier than ever to look effortlessly stylish on journeys near and far. Soft, supple leathers, vibrant colors, and lightweight comfortare among the many reasons the Spring 2014 collection is perfectly matched to the needs of fashionable and practical men and women this season.

 

Likewise, the whole brand relaunch also featured 2 looks in a “dock” runway walk by professional models like Nath Biggs, Laxie Villar, Swell Damas, Jasmine Maierhofer, Ria Boliver and Marie Ann Umali to name a few. All of them wearing Timberland apparel andfootwear styled as casual and free-spirited as it can be. Especially that the new Timberland features fun, colorful and stylish offering best catering to the much dynamic and care-free clientele. The night was graced by brand ambassador Mr. Kim Atienza as he speaks about his great relationship with Timberland and shared his personal testament that the comfort and performance of the brand is really something else.

 

XOXO,

Fashion Ate The Lawyer

 

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SLEDGERS SHOES OPENED IN MEGA FASHION HALL

 

Sledgers Brand Logo
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Style De Vie: Sledgers forays into fashion

Founded by John Sledgers in 1921 in France, Sledgers is rooted in its French heritage which immortalizes men’s footwear that are both comfortable and stylish as oppose to simply choosing one over the other. For more than 90 years, Sledgers stays true in crafting elegantly designed shoes that are extremely comfortable thanks to its various innovative technologies.
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Having high-achieving men with a predilection for style and comfort in mind, Sledgers aim to be associated with comfort, style, and simple elegance through its impeccable selection of leather footwear. To offer unparalleled footwear in its range, Sledgers is constantly thinking up ways to come up with stylish footwear without sacrificing comfort. 

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And that is achieved by making use of Sledgers’ distinct kind of technology namely, the Flex and Move, which gives comfort to the feet and allows for freedom of movement; the Extra Light feature which makes use of materials imported from Italy – making shoes lighter than regular leather shoes.

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Sledgers footwear are also Airport Friendly which means that the shoes are all metal-free. In part, it is what makes the shoes light and guarantees a hassle-free airport experience. A trademark of Sledgers, the shoes are made a little extra wider than normal shoes to cater to those who have wider feet for absolute comfort. 

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Not to be missed is the Shockwave Dispersion present in each Sledgers shoe. The outsoles of the shoes are designed to distribute the impact of ever step to lessen the wear on tear on one’s feet. Plus, the insoles of Sledgers shoes are removable to prevent accumulation of bacteria.

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In order to classify its products according to the needs of its customers, Sledgers came up with three categories, namely the classic line, which features a classic silhouette, round end, and a comfortable rubber outsole. Apart from the usual Sledgers technologies, it offers extra height to its wearer.

 

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Lookbook styling did by Rhett Eala

For the elite line, the shoes feature a pointed end, very style driven, and bear a wooden or rubber outsole. These models are extra light, airport friendly, offer extra height, and allows for a removable insole.

For the casual line, men can choose from a variety of designs such as boat shoes, driving shoes, slip-ons, and weekend shoes. All of which possess flex and move, extra width, airport friendly, and removable insole technologies.

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In its efforts to prove its ability to delve into fashion, Sledgers is making its presence felt strongly by launching a new store at the Fashion Hall, the newly-opened expansion of SM Megamall. Aiming to establish the brand as a fashion label as much as it is a staple leather shoe brand, Sledgers gathered the metro’s elite crowd for the launch of its Elite and Casual line in the country – proving its ability to cater to the high-fashion enthusiasts.

Gracing the event was Florian Rocher, Sledgers’ Export Manager, who expounded further on Sledgers new direction, which is to tap the high-fashion inclined audience with two new lines of footwear that offer a variety of designs and silhouettes inspired by the ever-changing trends and tastes of the market.

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Florian Rocher, Sledgers’ Export Manager

Apart from Rocher, one of the country’s prominent design icons, Rhett Eala, also did a live look book styling of Sledgers. Making use of the brand’s three shoe lines, Eala demonstrated how seamless it was to infuse Sledgers’ stylish and fashion-forward footwear into the season’s most trendy and tasteful outfits.

 

As guests listened intently to the program, wine and French food was being passed around in true French fashion. Highlighting the event was a champagne toast to the new and reinvented Sledgers – signaling its official foray into fashion.

 

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Effortless but elegantly stylish, Sledgers bear signature French look that a lot of fasion-forward individuals try so hard to attain. From staple leather footwear that elevates the taste of any formal ensemble, Sledgers forays into being a go-to fashion brand for men who want to achieve an effortless and elegant feel to their looks.

Check out Sledgers’ latest collection at the following branches: TriNoma, SM Megamall, SM Mall of Asia, Ayala Center Cebu, SM Annex Davao, and SM Cebu.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Sledgers in the Philippines.

 

XOXO,

Fashion Ate The Lawyer

 

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JEWELMER GALA 2013: A JOURNEY OF THE SENSES

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Jewelmer Joaillerie  will welcome luminaries, leaders, and friends at the second annual Jewelmer Gala held on October 15, 2013 at the NBC Tent for the launch of its Spring/Summer Collection 2014.

The theme, “l’accessoire dans tout ses états” or the accessory in all its states, will not only launch the Spring/Summer collection 2014, but also dazzle the audience with a show of South Sea pearl jewelry in all its incarnations including a show of masks, pearl-studded dresses, capes, and even a stunning head piece. “We want to bring the power and impact of accessories in all our creations to the public consciousness,” says Creative Director Gaelle Branellec

“Playing with the sensuality of the five senses, we reveal the creation of our collections with the rarest pearls on earth,“ says Director Jacques Christophe Branellec. While they have already made their international debuts in Hong Kong and Moscow, the Charleston, Guimard, Madame de Pompadour, C’est la Vie collections will be formally launched on this evening. Together with sumptuously expanded Tropics, Rosone, Petite Fleur, Dolce Rosa, and Via Rosa, they comprise Jewelmer Joaillerie’s Spring/Summer Collection 2014.

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GALA EXHIBIT

GALA EXHIBIT

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Inspired by the nine collections by Jewelmer Joaillerie come the creations of to designers including including Rhett Eala, Patrice Ramos Diaz, Randy Ortiz, Ivarluski Aseron, JC Buendia, Francis Libiran, Albert Andrada, Jojie Lloren, and Jun Escario. Every tableau, directed by Saga’s Robby Carmona, will unfold seamlessly to convey each collection’s essence by captivating audiences with a rich journey through the senses.

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The designers

The designers

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Arianne Kader

Arianne Kader

Happy Andrada

Happy Andrada

Brian Bantegui

Brian Bantegui

Francis Libiran

Francis Libiran

Melissa Racela of Phosphor Phils

Melissa Racela of Phosphor Phils

with Melissa Racela and Agile Zamora

with Melissa Racela and Agile Zamora

Ted Yau

Ted Yau

Bianca and Victoria

Bianca and Victoria

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Mark Bumgarner, Lana, Maricar De Mesa

Mark Bumgarner, Lana, Maricar De Mesa

Mark and his sister

Mark and his sister

Lucas Raven in Tino Suit

Lucas Raven in Tino Suit

We wear Tino Suits

We wear Tino Suits

Fab blogger friends

Fab blogger friends

Lucas Raven, Eilene Balagon (Tino Owner),  Pat Veridiano, and Marvin of Rappler

Lucas Raven, Eilene Balagon (Tino Owner), Pat Veridiano, and Marvin of Rappler

Marvin in his Tino Suit

Marvin in his Tino Suit

beautiful in her Tino Suit

beautiful in her Tino Suit

Eilene and Marvin

Eilene and Marvin

we wear Tino

we wear Tino

Tino Owner and Ambassador

Tino Owner and Ambassador

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Tim Yap

Tim Yap

Gay in Heels Carvey Sam

Gay in Heels Carvey Sam

Victoria, Janthina and Bianca

Victoria, Janthina and Bianca

Linda Ley

Linda Ley

Agile Zamora

Agile Zamora

Melissa Racela

Melissa Racela

Zalora Head Stylist Shen Jarlega

Zalora Head Stylist Shen Jarlega

Fashion Ate The Lawyer in Red tailored Tino Suit

Fashion Ate The Lawyer in Red tailored Tino Suit

The purveyor of fine South Sea pearls also celebrates the success of the world’s first jewelry co-branded MasterCard with the Jewelmer Joaillerie Platinum Mastercard powered by PNB Allied Bank. Clients can expect curated benefits and premium services for to fit their lifestyles. Moet Hennessy comes in once again to ensure that every glass is full of Belvedere and Grand Marnier while a gourmet spread by Margarita Fores will await guests after the show.

XOXO,
Fashion Ate The Lawyer

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Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous South Sea pearls and exquisite fine jewelry that showcases the creative harmony of French design and Asian sensibilities. Established in 1979 by a French pearl farmer and a Filipino entrepreneur, Jewelmer has grown globally to represent a world of rarity and enduring elegance.

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TechnoMarine’s Top of The Game Faces

TechnoMarine

It’s Time: Their Moment has come

Everyone who aspires for greatness carries deep within their hearts the belief that their time will come. Regardless of the field they wish to establish themselves in, the humble beginnings they staff off with, or the impact they hope to make, everyone longs for the day when they can say with an indubitable sense of knowing that they’ve “made it”.
I love to meet and talk to different kind of people, I want to know their stories no matter how good or bad is that, how successful or kinda-going-to-be-successful-in-time because its the reality, one learns from another.
As blessing- and passion and handwork- would have it, the following people are among the biggest names in their respective fields. Having grown in more ways that mere celebrity and fame, these individuals are the top of their game and their time is now. Ladies and gentlemen, Bianca Gonzalez, Kiefer Ravena, Phil Younghusband, and Heart Evangelista have arrived.

 

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BIANCA GONZALEZ
Bianca Gonzalez is a TV Host, fashion magazine editor, and media personality whose voice resonates with the Filipino youth. Through her blog, her hosting, her Sunday lifestyle column, or the various talks she gives, she has become an opinion leader- an eminent force in media encouraging the youth to become active and involved. With so many projects on hands, she is continuously growing and shows no sign of stopping any time soon. The perfect mix of strength and femininity, Biance personifies TechnoMarine’s Cruise Ceramic line. Though Ceramic has a smooth and sensual exterior, its precise craftmanship ensures its strength and durability but with a beautiful finish- much like the strong female voice that is Bianca.

 

KIEFER RAVENA
Kiefer Ravena is a young basketball player for the Ateneo Blue Eagles, whose exceptional skills and performance on the court have earned him nicknames such. As “The Phenom” or “Blue Mamba”. Though only a junior in college, Kiefer’s basketball resume includes playing for the nation team in 2011’s SEA Games, Rookie of the Year in his freshmen year, as well as two UAAP championships so far. For all he has helped achieve for the Ateneo community, he has become more than just a star player but a school hero, inspiring hope for another championship title. AN unstoppable force on the court and student slash homegrown celebrity off it, Kiefer epitomizes the Steel Evolution watch- TechnoMarine’s next generation steel chronograph that features colored sub dials against a cool steel face as well as TechnoMarine’s signature interchangeable strap system, making it versatile enough to suit any occasion. A watch that’s sporty yet fits in a smart environment- perfect for a college basketball hero.

 

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PHIL YOUNGHUSBAND
Phil Younghusband is arguably the biggest name in the Philippine football, offering his talents to the Philippine Azkals and the Loyola Meralco Sparks Football Club. It was during his time with the Azkals that football really started to gain a following in the country. In order to further plant the seeds of its growth, Phil and his brother put up the Younghusband Football Academy to enhance the skills of young Filipino footballers. Like many professional players, his following is not limited to the die-hard football fans that flock to pubs to watch games; one of the country’s favorite faces, this British Filipino has sparked the interest of the female fans as well. An athlete and a heartthrob, nothing suits Phil better than TechnoMarine’s Black Reef Collection- a masculine, oversize watch full of energy and testosterone. Drawing inspiration from one of the best diving sports in the world, the Black Reef collection features the vibrant colors of the underwater spectacle and is the perfect water-resistant, high-powered luxury sport watch for diving and all kinds of adventure. The Black Reef is the watch for the trailblazers- like Phil, who has begun to make waves in Philippine Football.

 

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HEART EVANGELISTA
Though Heart Evangelista has been in the show business scene for over a decade, her career is as colorful as ever. An actress, TV host, singer, VJ, and commercial model, Heart has dabbed in many creative outlets and found success in all her endeavors. The celebrated star has grown up in front of the camera and her fans, from the sweet girl-next-door to a full-fledged actress with prestigious awards under her belt. Much like Heart’s point in her career, the Cruise Treasure Quest with Diamonds of TechnoMarine brings a new twist to an old favorite. Following the success of the Cruise treasure timepieces, the Treasure Quest with the Diamonds ups its predecessor with its luxury elements such as Mother of Pearl, pink gold, white diamonds and blue sapphires- the glitz and glamour of which will sweep you into a fantasy. An artiste who paves her own path, Heart holds her own as she embarks on the treasure quest to success.

 

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At the heart of these awe-inspiring stories is the underlying fact that their time came while doing what they loved. Pure passion,and determination is the key to the endless hardworking power that drives everyone, you’ll see success cant be too far round the corner. Its not the fame, power or money, but its the accomplishment and the fulfillment that you made through your decision in that certain time that made an impact for who you are today.

XOXO,
Fashion Ate The Lawyer

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