Tag Archives: primer group of companies

Eddie Bauer 2014 Spring-Summer

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Eddie Bauer offers a full range of styles that eleveate the performance and compliment the casual wardrobe of an outdoor adventurer. From classic outerwear and the legendary down jackets to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand stylish casual outdoor wear.

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You may visit Eddie Bauer at their newly opened store in SM Aura Premiere (2/L),  Eddie Bauer SM Megamall (Mega Fashion Hall 3/L) , R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.

Live your adventure with Eddie Bauer.

 

XOXO,

Fashion Ate The Lawyer

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DC Skate Tour 2013

DC Launch Night at 7th High

DC Launch Night at 7th High

DC Shoes has announced the highly anticipated 2013 South East Asia Tour. The tour spanning across three different countries, will bring DC’s world-renowned skate team to Philippines, Singapore, and Indonesia. On the tour, South East Asia skate fans will have the chance to get an up close and personal DC skateboarding experience through instore signings and skateboarding demonstrations. One highlight of this year’s tour is the inclusion of DC’s Nyjah Huston, who recently won ESPN’s Action Sports Athlete Of The Year award. Also joining Nyjah will be Wes Kremer, Matt Miller, Cyril Jackson, Tommy Fynn and Jake Hayes.

 

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Sammy Gosling, DC South East Asia Marketing Executive

Sammy Gosling, DC South East Asia Marketing Executive

Anticipating the DC SEA TOUR 2013, Sammy Gosling, DC South East Asia Marketing Executive stated, “Skateboarding in South East Asia is taking off and the skate community is becoming increasingly global due to social media. The local skate communities follow the global athletes such as Nyjah Huston online so it is great for them to get an opportunity to mingle with them in the flesh. By continuing to invest in the development of skateboarding in the region we hope to see a skater from South East Asia rise to the top of the world’s skateboard rankings in the future.”

Diana Zubiri

Diana Zubiri

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Roxanne Barcelo and Will Devaughn

Roxanne Barcelo and Will Devaughn

Sam Pinto

Sam Pinto

Cyril Jackson

Cyril Jackson

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“We are very much excited with the arrival of DC’s athletes in Manila. The emergence of international celebrities and athletes visiting our country the past year has made Philippines a destination for arts, music and action sports,” shared Edilyn Yu, DC Shoes Philippines’ brand associate, “DC’s goal is to cultivate a healthy community for skateboarding and for this community to grow. The DC South East Asia Tour 2013 is for Filipino skateboard riders and enthusiasts alike, to bring the skateboarding community together and to encourage Filipinos to pursue their love for the sport, that one day, a Filipino skateboarder may join the international scene as well.”

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It was so intense and at the same time exciting!
Catch them around South East Asia, their next stop is Singapore and Indonesia! 🙂

XOXO,
Fashion Ate The Lawyer

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The DC South East Asia Skate Tour-Philippines is made possible by SM Mall of Asia, Hyatt Regency Hotel Manila, Clavel Magazine, Speed Magazine, Status Magazine, Philippine Daily Inquirer, Manila Bulletin and The Philippine Star.

DC Shoes is available at SM Mall Of Asia, SM Aura, SM Pampanga, SM North Edsa – The Annex, SM Cebu, SM Megamall, Trinoma, Eastwood Citywalk 2, Gateway Mall, Festival mall, Robinsons Ermita, Robinsons Galleria, Harbor Point Subic, Nuvali Solenad 2, Shangrila Plaza Mall -East Wing, Ayala Cebu, Centrio CDO and Abreeza Davao.

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General x Mini Cooper NOT NORMAL Campaign

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Taking a Detour

By habit of idealization, a man is appreciated only in his extremes: once at the peak of youth, jocular and full of pep, and once more in his silver years, reverential and wise. But what occurs between these hallmarks— the long and winding transit years– gives us a ture-to-life perspective of the versatility that makes the General man.

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Timed with the abruft passing of seasons, this looks at the unpredictability of male trends and how General reins in that quality with finesse. The Curatorship program also takes a curious turn as they proudly welcome the British carmaker Mini to the gentlemen’s table.

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Primer Group's Rail Floresca, Drew Arellano, CEO Raymond Racaza, Mond Share's Ton Gatmaitan, TVC Director Sid Maderazo, Troy Montero and Photog Kai Huang

Primer Group’s Raoul Floresca, Drew Arellano, CEO Raymond Racaza, Mond Share’s Ton Gatmaitan, TVC Director Sid Maderazo, Troy Montero and Photog Kai Huang

Primer Group's Leya, Jay, Guia, Pat, Clarrisa and Macel

Primer Group’s Leya, Jay, Guia, Pat, Clarrisa and Macel

Australian Blogger Khai and Robbie

Australian Blogger Khai and Robbie

with Primer Group's PR and Events Managaer Macel Abejero

with Primer Group’s PR and Events Managaer Macel Abejero

Mini lends its inventive spirit to coax out the General man’s dynamic lifestyle. Both names find kinship in their pursuit of heightening the senses- seen in their combined admiration for the volatile disposition of the young, tempered against the anvil of good taste.

This collaboration also makes room for MINI’s lifestyle items in the store. Short of raising Union Jack and adopting a Cockney accent, the influences of the Curatorship add a decidedly British flavor to the General’s menswear collection with apparel, bags, and accessories. Visit the store located at Bonifacio High Street and Robinson’s Magnolia and risk a bit of NOT NORMAL into your style.

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