Tag Archives: Rhett Eala

SLEDGERS SHOES OPENED IN MEGA FASHION HALL

 

Sledgers Brand Logo
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Style De Vie: Sledgers forays into fashion

Founded by John Sledgers in 1921 in France, Sledgers is rooted in its French heritage which immortalizes men’s footwear that are both comfortable and stylish as oppose to simply choosing one over the other. For more than 90 years, Sledgers stays true in crafting elegantly designed shoes that are extremely comfortable thanks to its various innovative technologies.
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Having high-achieving men with a predilection for style and comfort in mind, Sledgers aim to be associated with comfort, style, and simple elegance through its impeccable selection of leather footwear. To offer unparalleled footwear in its range, Sledgers is constantly thinking up ways to come up with stylish footwear without sacrificing comfort. 

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And that is achieved by making use of Sledgers’ distinct kind of technology namely, the Flex and Move, which gives comfort to the feet and allows for freedom of movement; the Extra Light feature which makes use of materials imported from Italy – making shoes lighter than regular leather shoes.

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Sledgers footwear are also Airport Friendly which means that the shoes are all metal-free. In part, it is what makes the shoes light and guarantees a hassle-free airport experience. A trademark of Sledgers, the shoes are made a little extra wider than normal shoes to cater to those who have wider feet for absolute comfort. 

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Not to be missed is the Shockwave Dispersion present in each Sledgers shoe. The outsoles of the shoes are designed to distribute the impact of ever step to lessen the wear on tear on one’s feet. Plus, the insoles of Sledgers shoes are removable to prevent accumulation of bacteria.

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In order to classify its products according to the needs of its customers, Sledgers came up with three categories, namely the classic line, which features a classic silhouette, round end, and a comfortable rubber outsole. Apart from the usual Sledgers technologies, it offers extra height to its wearer.

 

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Lookbook styling did by Rhett Eala

For the elite line, the shoes feature a pointed end, very style driven, and bear a wooden or rubber outsole. These models are extra light, airport friendly, offer extra height, and allows for a removable insole.

For the casual line, men can choose from a variety of designs such as boat shoes, driving shoes, slip-ons, and weekend shoes. All of which possess flex and move, extra width, airport friendly, and removable insole technologies.

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In its efforts to prove its ability to delve into fashion, Sledgers is making its presence felt strongly by launching a new store at the Fashion Hall, the newly-opened expansion of SM Megamall. Aiming to establish the brand as a fashion label as much as it is a staple leather shoe brand, Sledgers gathered the metro’s elite crowd for the launch of its Elite and Casual line in the country – proving its ability to cater to the high-fashion enthusiasts.

Gracing the event was Florian Rocher, Sledgers’ Export Manager, who expounded further on Sledgers new direction, which is to tap the high-fashion inclined audience with two new lines of footwear that offer a variety of designs and silhouettes inspired by the ever-changing trends and tastes of the market.

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Florian Rocher, Sledgers’ Export Manager

Apart from Rocher, one of the country’s prominent design icons, Rhett Eala, also did a live look book styling of Sledgers. Making use of the brand’s three shoe lines, Eala demonstrated how seamless it was to infuse Sledgers’ stylish and fashion-forward footwear into the season’s most trendy and tasteful outfits.

 

As guests listened intently to the program, wine and French food was being passed around in true French fashion. Highlighting the event was a champagne toast to the new and reinvented Sledgers – signaling its official foray into fashion.

 

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Sarie Santiago Photography

Photo by Sledgers Phillipines-Primer Group of Companies

Effortless but elegantly stylish, Sledgers bear signature French look that a lot of fasion-forward individuals try so hard to attain. From staple leather footwear that elevates the taste of any formal ensemble, Sledgers forays into being a go-to fashion brand for men who want to achieve an effortless and elegant feel to their looks.

Check out Sledgers’ latest collection at the following branches: TriNoma, SM Megamall, SM Mall of Asia, Ayala Center Cebu, SM Annex Davao, and SM Cebu.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Sledgers in the Philippines.

 

XOXO,

Fashion Ate The Lawyer

 

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JEWELMER GALA 2013: A JOURNEY OF THE SENSES

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Jewelmer Joaillerie  will welcome luminaries, leaders, and friends at the second annual Jewelmer Gala held on October 15, 2013 at the NBC Tent for the launch of its Spring/Summer Collection 2014.

The theme, “l’accessoire dans tout ses états” or the accessory in all its states, will not only launch the Spring/Summer collection 2014, but also dazzle the audience with a show of South Sea pearl jewelry in all its incarnations including a show of masks, pearl-studded dresses, capes, and even a stunning head piece. “We want to bring the power and impact of accessories in all our creations to the public consciousness,” says Creative Director Gaelle Branellec

“Playing with the sensuality of the five senses, we reveal the creation of our collections with the rarest pearls on earth,“ says Director Jacques Christophe Branellec. While they have already made their international debuts in Hong Kong and Moscow, the Charleston, Guimard, Madame de Pompadour, C’est la Vie collections will be formally launched on this evening. Together with sumptuously expanded Tropics, Rosone, Petite Fleur, Dolce Rosa, and Via Rosa, they comprise Jewelmer Joaillerie’s Spring/Summer Collection 2014.

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GALA EXHIBIT

GALA EXHIBIT

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Inspired by the nine collections by Jewelmer Joaillerie come the creations of to designers including including Rhett Eala, Patrice Ramos Diaz, Randy Ortiz, Ivarluski Aseron, JC Buendia, Francis Libiran, Albert Andrada, Jojie Lloren, and Jun Escario. Every tableau, directed by Saga’s Robby Carmona, will unfold seamlessly to convey each collection’s essence by captivating audiences with a rich journey through the senses.

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The designers

The designers

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Arianne Kader

Arianne Kader

Happy Andrada

Happy Andrada

Brian Bantegui

Brian Bantegui

Francis Libiran

Francis Libiran

Melissa Racela of Phosphor Phils

Melissa Racela of Phosphor Phils

with Melissa Racela and Agile Zamora

with Melissa Racela and Agile Zamora

Ted Yau

Ted Yau

Bianca and Victoria

Bianca and Victoria

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Mark Bumgarner, Lana, Maricar De Mesa

Mark Bumgarner, Lana, Maricar De Mesa

Mark and his sister

Mark and his sister

Lucas Raven in Tino Suit

Lucas Raven in Tino Suit

We wear Tino Suits

We wear Tino Suits

Fab blogger friends

Fab blogger friends

Lucas Raven, Eilene Balagon (Tino Owner),  Pat Veridiano, and Marvin of Rappler

Lucas Raven, Eilene Balagon (Tino Owner), Pat Veridiano, and Marvin of Rappler

Marvin in his Tino Suit

Marvin in his Tino Suit

beautiful in her Tino Suit

beautiful in her Tino Suit

Eilene and Marvin

Eilene and Marvin

we wear Tino

we wear Tino

Tino Owner and Ambassador

Tino Owner and Ambassador

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Tim Yap

Tim Yap

Gay in Heels Carvey Sam

Gay in Heels Carvey Sam

Victoria, Janthina and Bianca

Victoria, Janthina and Bianca

Linda Ley

Linda Ley

Agile Zamora

Agile Zamora

Melissa Racela

Melissa Racela

Zalora Head Stylist Shen Jarlega

Zalora Head Stylist Shen Jarlega

Fashion Ate The Lawyer in Red tailored Tino Suit

Fashion Ate The Lawyer in Red tailored Tino Suit

The purveyor of fine South Sea pearls also celebrates the success of the world’s first jewelry co-branded MasterCard with the Jewelmer Joaillerie Platinum Mastercard powered by PNB Allied Bank. Clients can expect curated benefits and premium services for to fit their lifestyles. Moet Hennessy comes in once again to ensure that every glass is full of Belvedere and Grand Marnier while a gourmet spread by Margarita Fores will await guests after the show.

XOXO,
Fashion Ate The Lawyer

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Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous South Sea pearls and exquisite fine jewelry that showcases the creative harmony of French design and Asian sensibilities. Established in 1979 by a French pearl farmer and a Filipino entrepreneur, Jewelmer has grown globally to represent a world of rarity and enduring elegance.

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