Tag Archives: Rico Blanco

Giordano Circus 25th Anniversary Party!

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Giordano Philippines invites you to Giordano Circus Party in celebration of their 25th Anniversary!
 
Featuring Franco, Brownman Revival, and their brand ambassador,Rico Blanco.
 
CIRCUS BOOTHS, GAMES & ALL OTHER RECREATIONS OPEN AT 12NN,
FASHION SHOW & ALL OTHER PERFORMANCES WILL
START AT 7PM.
 

 
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Giordano Be Classic Campaign 2014

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Giordano reintroduces the beauty of timeless pieces with Be Classic campaign

The campaign features well-loved fashion icon – The Classic Man

 

MANILA, PHILIPPINES – While most argue that style is innate, others contend that it can be cultivated. One way to build true style is by investing in classic pieces – the building blocks of any wardrobe.

 

Giordano Philippines, a brand known for its modern approach to high quality timeless clothes, launches the Be Classic campaign which reintroduces time-tested stylish pieces that can be dressed up or down. This also comes with the return of the 90s cult favorite logo – The Classic Man.

 

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The Be Classic campaign features everyday wardrobe essentials such as polos, tees, shirts, cardigan and pants in classic silhouettes that flatter all body types.

 

Basic polo shirts and crew neck tees, adorned with the iconic Classic Man logo, will help one transition from workplace to a late afternoon catch-up with friends over coffee. A business meeting can be conducted in casual cool with oxford shirts in a variety of colors and patterns. The transcendentally stylish Breton top also makes an appearance in this collection while trusty pairs of denims and khakis round out your classic wardrobe.

 

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“Giordano is all about classic and everyday wearability. We understand the different needs of our customers and the different roles they play in life. We want to provide them with pieces that are not just functional but also of quality and infinitely classy. The Be Classic campaign is also a testament to our commitment to build a World Without Strangers,” said Reza Aznar, Giordano Philippines’ Assistant Product Development Manager.

 

The Be Classic campaign comes in two phases:  the first phase, Classics Minimalist, on November 13 to December 11, 2014 while the second phase – Classics in Color, on December 11 to January 15, 2015. For more information about the campaign, please visit www.facebook.com/GiordanoPhilippines.

 

 

XOXO,

Fashion Ate The Lawyer

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Rexona Run 2013: RUN TO YOUR BEAT

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“We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to DO: More.”
-Mar Corazo, Rexona Brand Manager

As one of the most sought after races in the Philippines, runnes look forward to the Rexona Run every year for its exciting twists, prizes and categories.

venue in all neon, flashes and live music

venue in all neon, flashes and live music

On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race— the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial night run where live music pushes people to run further and culminates in a party at the Finish line.
“This was inspired by the insight that when you run to the beat of the music, you run faster you go further, you’re energized to do more, “ said the Rexona Brand Manager

Sports caster Boom Gonzales

Sports caster Boom Gonzales

From the first gun start at 3am, live performances will be scattered around the race track, adding a very different take on running. The 5k race wil have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina. The 10k race will get the chance to run to funk Avy and DJ Khai. While the 21k Race will see all performances as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.

Coach Rio shares his playlist while running

Coach Rio shares his playlist while running

Coach Rio, Rexona partner and running expert says, “ It’s been proven that listening to music unleashes your energy, allowing you to run further.”

Sharing his playlist includes the songs Chasing the Sun, I just wanna run and closer, depending on how far the finish line is. Starting to slow beat to upbeat.

listening to the playlist of 5k, 10 and 21k race

listening to the playlist of 5k, 10 and 21k race

Mar Corazo, Coach Rio, Boom Gonzales

Mar Corazo, Coach Rio, Boom Gonzales

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Rexona People with Apples Aberin

Rexona People with Apples Aberin

All Cap for Run To Your Beat

All Cap for Run To Your Beat

In line with Rexona’s DO: MORE philosophy, Run To Your Beat presents the perfect avenue for all individuals to DO: MORE- whether you’re an avid runner or leisure runner.

Run To Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.

Im all excited to run with the live performances! See you all on the 20th of October! 🙂

XOXO,
Fashion Ate The Lawyer

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To register, visit Riovanna stores located in Bonifacio Global City and Katipunan, as well as Toby’s outlet in MOA and SM North The Block. Online registrations are also accepted on http://www.runrio.com. Registration is ongoing until October 16, 2013.
For more details visit the Rexona Men Facebook page, http://www.runrio.com, or call or text the race hotline at 887 6194, +097 347 7700 (Globe) or 0929 717 864(Smart).

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