Tag Archives: sarah geronimo

REXONA: DO THE MOVES 2014

Do the Moves Do the Moves KV Fashion Ate The Lawyer 2014

Move to the beat of Confidence

Rexona: Do the Moves with Sarah Geronimo, Apl De Ap, Enrique Gil & Elmo Magalona

 

This generation’s troop of teens are constantly tuned in to what’s hip, and in the recent weeks there’s been a fresh new song that has been tickling their fancy. You may have heard it on the radio, on your favorite music channel, on blogs, or you may have come across a tweet or two about it.

Do The Moves, the new single featuring Sarah Geronimo, Apl.de.Ap, Enrique Gil and Elmo Magalona, is definitely a song that will make you get on your feet and dance to the beat. More than anything, however, it carries a strong and  inspiring message that aims to empower today’s generation­­— on confidence and self expression.

 

Do the Moves 003 Fashion Ate The Lawyer 2014

Enrique, Elmo and Sarah

 

Laureen and Chino

Laureen and Chino

Confidence, doing more and staying fresh are what Rexona has been inspiring individuals to do. For teens, amidst battling insecurities and growing pains, confidence is most essential. Rexona’s new Do More endorsers Sarah, Apl, Enrique and Elmo, will play a huge part in being role models to Filipino teens today. By encouraging people to join their movement with this song, they will be able to excite  teens to dance, express themselves and do more. This is especially relevant because it’s a really good way for teens to be active this summer.

“We wanted to impart the importance of daily hygiene to teens in a fun and exciting way,” said Corazo.

Utilizing dance as a vehicle to drive a strong commitment to proper personal care, Rexona created dance moves which they coined “pa simple moves” as a simple and fun way for teens to check that they are always dry and fresh.

Corazo said, “This comes from the insight that people do check their underarms subtly, or the term pa-simple in Filipino.”

Together with this initiative, Rexona is also planning to launch the country’s biggest Teen Dance Competition, which will involve on-going dance tours, an audition process, elimination rounds and a finale pegged to commence in July.

 

with Philippine Allstars

with Philippine Allstars

The Do More endorsers believe in honing the passions of the youth to inspire them to be confident. Self-expression in whatever form is essential in order to reach one’s goals and aspirations. Sarah has expressed her excitement to collaborate with Rexona as she shares the same values and advocacies of the brand. Through Rexona, Sarah believes that teens can develop confidence and express themselves.

Rexona provides unbeatable protection from sweat and odor so that you can Do More confidently. With Rexona confidence, teens will feel like nothing can hold them back from doing more, and most importantly have fun with their barkada.

 

XOXO,

Fashion Ate The Lawyer

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Get Ready for Sunsilk Hairkada!

Sunsilk Family

Sunsilk Family

Fun, spirited and outgoing – these are the words that aptly describe young ladies of today. They love to bond with their close friends by embarking on new adventures and pursuing shared passions. They are keen on trying out new things and find ultimate fun in all-day adventures with nothing to hold them back.

Yet, there are times when outgoing girls are hesitant to join the fun, especially when their hair is not on their side. Sports, shopping and even taking a stroll outdoors can take its toll on hair at the end of the day.  Good thing there is a trusted haircare brand like Sunsilk for every barkada that allows them to be carefree and to enjoy all day bonding with smooth and fragrant hair.

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These bonding moments are in sync with the lifestyle of three of today’s hottest young stars who, together, make up the most sensational barkada in town. The #SunsilkHairkada is comprised of pop princess Sarah Geronimo, the chic and sassy Jasmine Curtis-Smith, and primetime princess Julia Montes.

newest Sunsilk endorsers Jasmine Curtis-Smith and Julia Montes

newest Sunsilk endorsers Jasmine Curtis-Smith and Julia Montes

 Julia Montes and Jasmine Curtis-Smith with Sarah Geronimo

Julia Montes and Jasmine Curtis-Smith with Sarah Geronimo

Despite their hectic schedules, each young lady never fails to find time to indulge in what pretty lasses their age love to do – to take a moment to be spontaneous, expect the unexpected, and have fun pursuing new adventures, without compromising their beautiful hair.

Sunsilk Brand Manager Ann Esteves

Sunsilk Brand Manager Ann Esteves

Sarah, Jasmine and Julia are just among the thousands of young girls who are rearing to follow their passions and go for an adventure. Fortunately, Sunsilk’s promise of smooth and fragrant hair all day never fails to bring out the fun and adventurous side of these three women. “Sunsilk’s Smooth and Manageable contains 5 natural oils that deeply nourish each strand leaving your hair smooth and fragrant from day to night. So now, hairkadas like Sarah, Jasmine and Julia can stay out under the sun, go to crowded places, even venture out to new locales without worrying about how their hair will look or smell every minute,” says Sunsilk Brand Manager Ann Esteves.

Annie Ringor of Bridges

Annie Ringor of Bridges

Laureen Uy

Laureen Uy

Host Sam Oh

Host Sam Oh

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Apples Aberin

Apples Aberin

Sunsilk pop-up salon powered by David's Salon

Sunsilk pop-up salon powered by David’s Salon

Julz and Tanya <3

Julz and Tanya ❤

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customized your hair accessory booth

customized your hair accessory booth

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Sunsilk aims to inspire barkadas all over the country to take on every adventure that comes their way with great hair as their ally. Just like Sarah, Jasmine and Julia, there is no stopping hairkadas from pursuing their goals together, now that they have help from Sunsilk.  Girls can now leave their worries behind and enjoy life to the fullest.

blogger barkada

blogger barkada

blogger barkada

blogger barkada

flying our Sunsilk Hairkada wishes with these pink balloons

flying our #SunsilkHairkada wishes with these pink balloons

my hairkada adventure wish!

my #SunsilkHairkada adventure wish!

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Julia, Sarah and Jasmine

 

The #SunsilkHairkada bandwagon  

Sarah, Jasmine and Julia invite hairkadas all over the country to leave their hair worries behind and embark on a fun-filled adventure. The #SunsilkHairkada philosophy believes that every young girl should be able to live out their passions with the confidence that smooth and fragrant hair can bring. It’s the same philosophy that keeps the winning trio of Sarah, Jasmine and Julia on the go and ever ready to take on the challenges set before them.

It’s high time to get barkadas together and brace for an epic adventure. The #SunsilkHairkada celebrates the joys of being young, free, and more importantly, having hair that stays smooth and fragrant all day, which is every young girl’s greatest dream.

 

XOXO,

Fashion Ate The Lawyer

 

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