Tag Archives: SM Aura Premiere

Eddie Bauer 2014 Spring-Summer

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Eddie Bauer offers a full range of styles that eleveate the performance and compliment the casual wardrobe of an outdoor adventurer. From classic outerwear and the legendary down jackets to casual denim, polo shirts and khakis, Eddie Bauer is a go to brand stylish casual outdoor wear.

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You may visit Eddie Bauer at their newly opened store in SM Aura Premiere (2/L),  Eddie Bauer SM Megamall (Mega Fashion Hall 3/L) , R.O.X. Bonifacio High Street, R.O.X. Ayala Cebu, R.O.X. Camp John Hay Baguio and R.O.X. Centrio Cagayan De Oro.

Live your adventure with Eddie Bauer.

 

XOXO,

Fashion Ate The Lawyer

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Stuart Weitzman: The King of Boots is now in the Philippines

Stuart Weitzman Logo

Stuart Weitzman PH LaunchIMG_3871 fashionAtetheLawyer

August 8, 2013 Manila, Philippines – Stuart Weitzman opens its flagship store at SM Aura Premier presenting Lifestyle Asia top picks for their newest collection. Stuart Weitzman, the King of Boots, has become synonymous with fashion and function. His stylish designer shoes are adored by celebrities and shoppers around the globe.

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Stuart Weitzman Fall/Winter 2013 Collection
Known for his sexy stilettos and evening sandal designs, Stuart Weitzman store at SM Aura Premier offers the full collection including boots, career, flats and weather. Stuart Weitzman understands that a great shoe is more than form or function; it’s about making a woman feel beautiful. For more than 25 years, his designs have garnered a very loyal customer base as accessible luxury footwear with great fit, style, and comfort.

Designer Stuart Weitzman said, “Manila is one of Asia’s most beautiful cities whose women have sought out our shoes in their worldwide travels. I’m excited to launch my first boutique to showcase the complete range of Stuart Weitzman designs within our own retail environment. Filipinas will enjoy and embrace the Stuart Weitzman brand as we get to know one another.”

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This year marks the 20th anniversary of Stuart Weitzman’s iconic 5050 – a personal favorite of Angelina Jolie.

Thus, the boots will take center stage in the Fall/Winter 2013 global ad campaign, and will feature the legendary Kate Moss, captured by Mario Testino. The creative strategy, especially the continuing visual vocabulary of black and white photography, plays on the concept that Stuart Weitzman’s is the first thing a woman puts on in the morning and the last thing she takes off at night. Yet, the styling will take a different turn – minimalist in concept but with an edgy aesthetic that mirrors Moss’s effortless signature look, which has catapulted her to international style.

Stuart Weitzman PH Launch IMG_3873 fashionAtetheLawyer

Stuart Weitzman PH Launch IMG_3874 fashionAtetheLawyer

Stuart Weitzman PH Launch IMG_3892 fashionAtetheLawyer

Stuart Weitzman PH Launch IMG_3893 fashionAtetheLawyer

The Stuart Weitzman store at SM Aura highlights modern spaces with vanilla and gray tones to showcase Stuart Weitzman’s shoes and handbags. The up-to-date retail concept presents the iconic Stuart Weitzman interior ribbon design, as well as its unique mosaic tile accent wall, and Alphano grey stone floors.

with thinline people and Gerard Escay of Events 100

with thinline people and Gerard Escay of Events 100

Lejandra and Fennel of Mega

Lejandra and Fennel of Mega

loving the Boom Sasson, H&M and Chanel ensemble!

loving the Boom Sasson, H&M and Chanel ensemble!

Jeff Songco

Jeff Songco

One Mega Group's Archie Carrasco and Makati Shangs Lesley Tan

One Mega Group’s Archie Carrasco and Makati Shangs Lesley Tan

The Stuart Weitzman brand has a fashionable global presence with retail stores in the United States, Italy, Singapore, France, China, Malaysia, Middle East, Indonesia, Australia, Hong Kong, Greece, Mexico, India, Spain, Monaco, Germany, Canada, Switzerland, Russia, and now in the Philippines.

 

XOXO,

Fashion Ate The Lawyer

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Sarah Jessica Parker graces Mega Mag July 2013

Sarah Jessica Parker

Sarah Jessica Parker

On Megastyle.ph, this issue is packed with all the biggest fashion and beauty game changers: from rule breaking style ideas (go ahead, wear your sunnies in the rain!), to the rise of plus-sized dressing. The well-loved classics and retail brand favorites have gone MEGAFIED and given that haute new edge.

XOXO,
Fashion Ate The Lawyer

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Stefanel Arrives in Manila

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Stefanel is known all over the world for its style and italian quality particularly focus on knitwear and SM brings the international brand to the Philippines on its grandest scale!

Cosmo Manille’s alta sociedad gather together to the grandest opening of Italian fashion brand Stefanel with their Spring Summer 2013 Collection.

Endless flowing of chilled wines during the fashion show that highlighted the event.

SS2013 LOOKBOOK

SS2013 LOOKBOOK

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Tessa Prieto-Valdez with GIUSEPPE Stefanel

Tessa Prieto-Valdez with GIUSEPPE Stefanel

A cheers to the grand opening of Stefanel in the Philippines!

A cheers to the grand opening of Stefanel in the Philippines!

The SS2013 Collection graced on the runway.

The SS2013 Collection graced on the runway.

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stefanel56-IMG_21872013

Seen having a great time with their fabulous self were Pepito Albert, Dr. Vicki Belo, Christine Yu, Lisa Gokongwei Cheng, Cherry Tan Ty, Billie Gan, , Karen Santos, Cheche Lazaro, Harley Sy, Carol Sy, Ipe Cruz, Karen Batungbacal de Venecia, Gina Gabaldon Hechanova with hubby Raffy, Tonette Martel, Karen Jimeno, Inno Sotto, Patrick Rosas, Ian Giron, among others.

Stefanel’s Philippine franchise owners Steve Cheng, his wife Baby Cheng, and Andrew Gan were on hand to welcome the brand’s main man, Giuseppe Stefanel, who flew in from Italy to grace the opening.

Giuseppe was accompanied by his team led by the statuesque la bella Daniela de Piccoli.

Julz Savard and Aisa Seguerra

Julz Savard and Aisa Seguerra

All in white Julz

All in white Julz

Movent People- Niche and Friends

Movent People- Niche and Friends

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with Stefanel , Daniela de Piccoli

with Stefanel , Daniela de Piccoli

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It was indeed a warm Filipino welcome for Stefanel.

XOXO,
Fashion Ate The Lawyer

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Sarah Jessica Parker for SM Aura Premiere

SM Aura IMG_9999 by Miguel Alomajan

May 17, 2013, SM Aura Premier, SM Prime Holdings’ latest high-end on the top premiere mall, will open its doors to the public at the heart of Taguig City- The Fort.

Gracing its global face Sarah Jessica Parker- A fashion icon such as SJP perfectly fits the concept behind SM Aura Premier at The Fort,

SJP Cheers for SM Aura

SJP Cheers for SM Aura

“SM Aura was created to serve the changing lifestyle of our customers. Everything that went into the planning of Aura is different from what we’ve done before,” explains Coson. It was Coson with her visionary grasp of ever-evolving fashions that transformed her father Henry Sy Sr.’s shoe store into a mega store that is fashion-forward. Today, the SM Stores include top-selling global brands coveted by both its faithful clientele and the finicky “A” market.

SM Aura IMG_9936 by Miguel Alomajan

SM Aura IMG_9945 by Miguel Alomajan

“As the new face of SM, Sarah Jessica Parker will dominate the store’s new campaign billboards and ads,” says SM VP for marketing Millie Dizon. “Her style is experimental and unparalleled. She can wear clothes as diverse as our fashion collections.”

with Menswear Extraordinaire Levenson Rodriguez, Ailene Co of Ivanka Trump and The SM Consultant Nigel

with Menswear Extraordinaire Levenson Rodriguez, Ailene Co of Ivanka Trump and The SM Consultant Nigel

Levenson Rodriguez and Ailene Co

Levenson Rodriguez and Ailene Co

With the Principal of Brics

With the Principal of Brics

Paolo Roldan

Paolo Roldan

Joey Mead as the Host wearing Ivanka Trump Jewelries

Joey Mead as the Host wearing Ivanka Trump Jewelries

SM Aura IMG_9987 by Miguel Alomajan

SM Aura IMG_9992 by Miguel Alomajan

SM Aura IMG_9990 by Miguel Alomajan

Monica and Sabina of Zalora

Monica and Sabina of Zalora

The Fabulous bloggers: Shen Jarlega, Carvey Sam, Geewel Cabungcal of Gold Couture and Jazz.

The Fabulous bloggers: Shen Jarlega, Carvey Sam, Geewel Cabungcal of Gold Couture and Jazz.

SM Aura IMG_0028 by Miguel Alomajan

Yours truly with L.a. Ferriols of Mega and Ailene Co

Yours truly with L.a. Ferriols of Mega and Ailene Co

friends with Ailene Co, Pia Gladys Perey

friends with Ailene Co, Pia Gladys Perey

Niccolo Cosme and Joey Mead

Niccolo Cosme and Joey Mead

SM Aura IMG_0039 by Miguel Alomajan

Ailene Co with the Suyen Corp.

Ailene Co with the Suyen Corp.

SM Aura IMG_9918 by Miguel Alomajan

SM Aura IMG_9917 by Miguel Alomajan

SM Aura IMG_9915 by Miguel Alomajan

SM Aura IMG_9922 by Miguel Alomajan

It is indeed the changing lifestyle of the Filipino Community that sets the standard to be the next Tiger City.

Located at 26th Street corner McKinley Parkway at The Fort, SM Aura is now open to shoppers who will discover many firsts in this new lifestyle mall.

XOXO,
Fashion Ate The Lawyer

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