Since its establishment in 1984, Camaieu has grown to have at least 1,000 stores in more than 20 countries worldwide. The French fashion brand, exclusively retailed by Planet Sports, Inc. in the Philippines, recently added Manila to this list through an intimate press launch held at the EDSA Shangri-la Hotel, followed by a fashion show held at the East Wing of Shangri-la Plaza.
True to its name Camaieu, which means ‘multiple tones’, the quaint, French-themed launch was a showcase of lively and bright colors. Nicole Andersson hosted both events and introduced the highlight of the show: three collections styled in the unique expressions of Katarina Rodriguez, Bianca King, and Tweetie De Leon-Gonzalez, Camaieu’s brand ambassadors.
Katarina’s on-the-go personality showed through her collection, which featured versatile separates that can take one from the school, to the mall, to a night out in the city. Romantic yet easy-going was the theme of Bianca’s collection, her chosen outfits hinting at sexiness with some show of skin, balanced by classic silhouettes flattering many body types. Meanwhile, Tweetie’s collection was a display of sleekness and sophistication, with many of the pieces in black and white or in graphic patterns rendered in monochromatic tones.
Says Camaieu Head of Operations for Asia, Rudy Liger, “Camaieu is vivacious, supportive, feminine, fresh, and free-spirited. These are the brand philosophies that make Camaieu relatable to all women, wherever you are in the globe.”
Camaieu is available at Shangri-la Plaza East Wing, Megamall Fashion Hall, SM BF Paranaque, Ayala Fairview Terraces, and soon at SM North EDSA. For more information, visit http://facebook.com/camaieu.philippines or follow @camaieu_ph on Twitter and Instagram.
Fashion Ate The Lawyer