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Make Your Own Havaianas 2014 is a BLAST

MYOH 2014 011 Fashion Ate The Lawyer 2014

Celebrate the Streets of Brazil with Make Your Own Havaianas 2014

 

Ever wondered how festive and vibrant the streets of Brazil are with its lively parties, vibrant colors, infectious dances and adrenaline-pumping street football games? Truly a cultural melting pot of ethnicities, Brazil has cultivated this very colorful and lively street culture that has thrived and infected others who have been witnesses to this amazing atmosphere.

MYOH 2014 012 Fashion Ate The Lawyer 2014

 

And while we may not all have the privilege to sneak a peek and experience the streets of Brazil, Havaianas returns to its roots by bringing Brazil to the Philippines through Make Your Own Havaianas 2014! With its Launch Party happening May 6, 2014 at the Glorietta Activity Center, Make Your Own Havaianas kicks off with a festive Brazilian street party in true Havaianas style, as they invited guests in their colorful carnaval-inspired outfits and engaged them in activities such as personalized wish ribbons or “bonfims“, rousing performances by the Brazilian performance community and of course, making their very own Havaianas styles were available for every attendee.

Elmo Magalon at the MYOH Wheel

Elmo Magalon at the MYOH Wheel

 

Vanessa Matsunaga with her Havs pair

Vanessa Matsunaga with her MYOH pair

With the eclectic mix representing the Brasilipinas community, the groups of Brigada, Escola Samba de Manila, Escola Brasileira de Capoeira, Imperatriz Filipinense Samba School, and Futkaleros gave us a true reflection of the streets of Brazil through their stimulating and moving performances through elaborate costumes, stirring music and passionate moves.

So Crazy with MYOH!

So Crazy with MYOH!

Julz and Yuki

Julz and Yuki

 

MYOH 2014 008 Fashion Ate The Lawyer 2014

But the real thrill in Make Your Own Havaianas came in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting the spirit of Brazil. As a highlight for the ninth year of this event, a 200-year old tradition from Brazil was the inspiration behind this year’s commemorative pair featuring colorful Bonfims — Brazilian wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

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Brand Development Group Director Ammiel De Leon said,

“The streets of Brazil are a free-flowing and spontaneous back and forth of festive cheer, very evident with its people”

As the ultimate activity for celebration of self-expression, Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops.

lovers Janna and Brent

lovers Janna and Brent

James Younghusband

James Younghusband

Brazilians in their MYOH Pair

Brazilians in their MYOH Pair

 

“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director adds as well.

TSA Managing Director  Anne Gonzalez, Rima Ostwani

TSA Managing Director Anne Gonzalez, Rima Ostwani

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Carvey, Shen and Ailene

Carvey, Shen and Ailene

Thank you so much @PatriciaCabigas for making my Havs Pair

Thank you so much @PatriciaCabigas for making my Havs Pair

Janeena with the MYOH Gang

Janeena with the MYOH Gang

Carvey, Margareth and Shen

Carvey, Margareth and Shen

Carvey, Shen and Ailene

Carvey, Shen and Ailene

Camille of Look

Camille of Look

Francis Libiran and AIlene Co

Francis Libiran and AIlene Co

Jason, Carvey and Shen

Jason, Carvey and Shen

Nikki and Karrot

Nikki and Karrot

Jason Domantay with Yahoo Ph Ladies

Jason Domantay with Yahoo Ph Ladies

Yuki, DG and Nikita

Yuki, DG and Nikita

 

This year’s event is made even bigger and more accessible.  At the heart of Makati, Make Your Own Havaianas 2014 takes place in its new home at the Glorietta Activity Center from May 8 (Thursday) to 11 (Sunday), 2014 open from 10:00 AM to 9:00 PM on weekdays, and 10:00 AM to 10:00 PM on weekends. There is no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.

 

As you enter the streets of Brazil in this year’s Make Your Own Havaianas, make sure to see, feel and experience the vibe and joy through Havaianas and unleash that inner Brazilian in you.

 

For more details, check out http://www.myoh.havaianasphilippines.com and also get to simulate how you can make your own Havaianas, online!

 

XOXO,

Fashion Ate The Lawyer

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Perfect Tee: Thread 365 PH Launch

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A homegrown brand of Terry S.A. Incorporated (TSA), the same company that introduced brands like Havaianas and Bensimon in the Philippines, Thread 365 embodies the values held close by TSA: quality, comfort, style and versatility. Recognizing an opportunity in the market for reliable, well-made classic clothing amidst an influx of international fast fashion brands, Thread 365 is designed to endure seasons and trends, Thread 365 is the perfect complement for an individual’s personal style. Dress it up, dress it down – the brand is built to be worn whenever, WEARever, all 365 days of the year.

Thread Photo exhibit

Thread Photo exhibit

Thread 365 kick started its launch with its Photo Project, where the brand handpicked 38 key influencers to take part in a photo shoot with Sara Black. The aspirational individuals were chosen for what they embody: distinct personalities, each one making waves in their respective fields (be it music, fashion, sports or even environmental activism). Because Thread 365 is all about versatility and authenticity, these quality personalities were tasked to take a Thread 365 tee and wear it in the way they felt most comfortable – proving that the perfect tee is made for everyone.

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TV5 Ice Martinez and Yahoo PH Jason Domantay

TV5 Ice Martinez and Yahoo PH Jason Domantay

with Metro Mag ladies, Audrey, Kat and Geolette

with Metro Mag ladies, Audrey, Kat and Geolette

with Bridges PR Head Annie and TV5 weather Ice

with Bridges PR Head Annie and TV5 weather Ice

TSA's Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

TSA’s Lynch Imbat and Ed Lorenzo with Bridges PR Martha Gonzalez

getting our Scarf Selfie #Scarfie

getting our Scarf Selfie #Scarfie

Scarfie with Gabe Borromeo

Scarfie with Gabe Borromeo

Audrey, Kat, Geolette and Tricia

Audrey, Kat, Geolette and Tricia

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Jason Domantay

Jason Domantay

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TSA Anne Gonzalez

TSA Anne Gonzalez

To properly launch the brand to the Filipino market, Thread 365 invited guests to “Enter the THREADmill Doors” on October 8, 2013 at the TSA Showroom. The special event gave guests an insider look at the process that goes into creating Thread 365’s top quality basics as well as a chance to view the stunning portraits from the Photo Project with Sara Black. Finally, media guests were able to create their own Thread 365 look, applying their personal style to the essential pieces of Thread 365.

A brand that offers quality, comfort, style, and versatility, there’s a lot to look forward to with Thread 365. Thread 365 will quickly become a staple in your closet, an everyday reminder that the search for the “perfect tee” can be called off.

XOXO,
Fashion Ate The Lawyer

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Thread 365 is available online at http://www.thread365.com and Aura Athletica Power Plant Mall and Bonifacio High Street.

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BENSIMON SNEAKERS ARE HERE!

bensimonIMG_6373 by Miguel Alomajan

MANILA WELCOMES BENSIMON

Last night was a celebration of good food and ambiance at the Enderun, Fort for the launch of the coolest sneaker shoes Bensimon. It was a festivity with their Parisian market-like exhibits of the shoes and their artworks.

Thirty years ago, there were two brothers who shared the same passion for advocating the Parisian love of life. Serge and Yves Bensimon created a symbolic icon of a classic sneaker design which embodies what the true Parisian love of life is- simple, effortless, and natural. This Philosophy is what the brothers wanted to communicate through their footwear, which is shown in their perfectly imperfect look and feel.

Bensimon has built its roots in the European market, and is inspired by travel, military and true Parisian fashion. The sneakers of Bensimon cover an array of styles, colors, prints for men, women and children.

bensimonIMG_6327 by Miguel Alomajan

bensimonIMG_6329 by Miguel Alomajan

bensimonIMG_6330 by Miguel Alomajan

going extra futuristic here

going extra futuristic here

bensimonIMG_6333 by Miguel Alomajan

bensimonIMG_6334 by Miguel Alomajan

Everyone wears Bensimon Sneakers

Everyone wears Bensimon Sneakers

bensimonIMG_6338 by Miguel Alomajan

bensimonIMG_6342 by Miguel Alomajan

bensimonIMG_6343 by Miguel Alomajan

bensimonIMG_6347 by Miguel Alomajan

bensimonIMG_6351 by Miguel Alomajan

This pair really drown my attention! I WANNNNT :)))

This pair really drown my attention! I WANNNNT :)))

bensimonIMG_6353 by Miguel Alomajan

The sweetness David Bianco and Jeniifer Blair-Bianco with Bridgess Events Officer Miel Abong having a great time.

The sweetness David Bianco and Jeniifer Blair-Bianco with Bridgess Events Officer Miel Abong having a great time.

getting their Bensimon Sneaker

getting their Bensimon Sneaker

Bensimon for kids! So cute.

Bensimon for kids! So cute.

Miguel Urbina and BJ Pascual got their pairs of Bensimon.

Miguel Urbina and BJ Pascual got their pairs of Bensimon.

bensimonIMG_6365 by Miguel Alomajan

Bloggers Paul, Raiza and Jacob

Bloggers Paul, Raiza and Jacob

Bloggers Ana and Ava

Bloggers Ana and Ava

with Jheric Delos Angeles of TSA and  Shen Jarlega

with Jheric Delos Angeles of TSA and Shen Jarlega

“A certain idea of lifestyle where color, elegance, and the job of living are intertwined…always,” which is the central vision of Serge Bensimon himself, clearly translates into Bensimon’s most sought after classic shoe collection: La Tennis Bensimon. These sneakers which embody the brand’s target to create “perfect imperfections” falls in line with combining comfort and simplicity with the luxury and Parisian elegance.

XOXO,
Fashion Ate The Lawyer

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