Tag Archives: unilever

AXE Gold Temptation Launch

Axe Gold 051414a

Axe Gold Pass: Gold Men have emerged everywhere.

It’s been a few weeks since AXE, the number one male fragrance brand in the world, made both men and women decide on which man they want to be or which man they want – the sweet and romantic chocolate man, or sophisticated and charming Gold Man?

Luis Manzano

Luis Manzano

KC Montero

KC Montero

A survey conducted by the AXE global team had mixed results. While 78% of women prefer to go public with a Chocolate man on social media, around the same number would rather end up marrying the Gold man. The debate raged on, from which Filipino celebrity best represented a Gold Man (Luis Manzano being the most popular result) to which Marvel superhero best embodied the two personas. Captain America? Definitely a Chocolate man. Ironman? Solid Gold.

AXE Gold 050 Fashion Ate The Lawyer 2014 AXE Gold 049 Fashion Ate The Lawyer 2014

Solenn Heussaff

Solenn Heussaff

These two personas were created to represent the two top temptations of women. Dark Temptation is the embodiment of sweet seduction, with its chocolate notes making it the best-selling variant AXE has ever had since its launch in 2009. And given that Gold Temptation is the newcomer in the Temptation range, made specifically for the sophisticated man, it is only natural that the curiosity and interest of the general public gravitated toward this scent which has notes of spices and golden amber.

AXE Gold 056 Fashion Ate The Lawyer 2014 AXE Gold 037 Fashion Ate The Lawyer 2014 AXE Gold 035 Fashion Ate The Lawyer 2014

To celebrate the launch of the new Gold Temptation made for the sophisticated man, AXE is giving one lucky guy the ultimate prize: a chance to live the Gold Life through the AXE Gold Pass.

The AXE Gold Pass brand new 2014 Volkswagen Beetle

The AXE Gold Pass brand new 2014 Volkswagen Beetle

The AXE Gold Pass is a guy’s ticket to the Gold Life, which translates to an extended weekend trip to Las Vegas with two of his friends where he will have access to the VIP lifestyle. Our winner will also get the privilege of owning one of the most iconic cars in the world – a brand new 2014 Volkswagen Beetle, boasting a powerful 1.4 liter TSI Turbocharged  engine, with 118kW of power and 240Nm of torque, revamped design, and  a 7 speed direct shift gearbox transmission.  Lastly, the Gold Pass winner will also receive a condominium unit in the Fort that AXE will lease for him for a year. These are among other privileges that only AXE can give, such as access to the best events, clubs and parties for the Gold Pass winner.

To win the AXE Gold Pass, guys just need to buy an AXE Gold Temptation can, access the Gold Pass tab in the AXE Philippines Facebook page (facebook.com/AXEPhilippines), and get their friends to vote for them. The top 400 men with the most votes immediately qualify for the next round, where eventually they will get trimmed down to the final three. These three will then compete in the Gold Pass Challenge, where the ultimate winner of the AXE Gold Pass will be determined.

 

Solenn's Gold Nails

Solenn’s Gold Nails

The publishing gilrs Maureen Manuel, Aiya Rodjel and Margaux Salazar

The publishing gilrs Maureen Manuel, Aiya Rodjel and Margaux Salazar

PMAP Nikita and Hye Won

PMAP Nikita and Hye Won

AXE Model Kevin Zonnenberg

AXE Model Kevin Zonnenberg

Nikita and friends

Nikita and friends

with Nikita Conwi

with Nikita Conwi

Aisa Ipac

Aisa Ipac

The AXE Gold Council will join forces to choose which guy best epitomizes the AXE Gold Man. The AXE Gold Council is composed of the AXE Resident Hottie, Solenn Heussaff; the Sophisticated man, Luis Manzano; the Romantic at Heart, KC Montero; along with other AXE Ambassadors such as Radio DJs Tony Toni, Slick Rick, and Sam YG. Each Gold Council member will make time to mentor these gentlemen – grooming them to be the ultimate AXE Gold Man.

We both have a green hair

We both have a green hair

DG

DG

Martha Gonzalez with Mega's Jeff and Angelo

Martha Gonzalez with Mega’s Jeff and Angelo

Selfie with Solenn

Selfie with Solenn

Katarina Rodriguez with her boyfriend

Katarina Rodriguez with her boyfriend

Tanya and Julz

Tanya and Julz

Bjorn and Maureen

Bjorn and Maureen

Spray on the Gold Life and join the AXE Gold Pass Contest today! Who knows, you just might be that lucky guy to win the crib, the ride, and the trip of a lifetime!

#AxeGold

#AxeGoldPass

 

XOXO,

Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , ,

Team James and Team Phil Reveal Roster for Final Battle

Clear Dream Match Draft Logo

 

This June 7, the Younghusband rivalry will finally be settled in the Clear Dream Match 3 – the biggest football all-star game in the country. Aside from the game being the final battle for Clear supremacy between the siblings, the Clear Dream Match is made even bigger with the presence of Manchester United legends Paul Scholes and Andy Cole.

After weeks of voting and competitive team campaigning, Team James and Team Phil rosters were officially decided last April 30 at Hyve.

With more than 700,000 votes, the 50-player voting pool consisting of the top ranked United Football League players based on statistics was trimmed down to 30, each one to be drafted by captains James and Phil Younghusband.

 

1510476_10203760580556293_8542878527949930314_n

“With both teams tied at 1-1, the competition between the brothers is the most intense it has ever been. Both teams have been actively campaigning on social media just to rally their fans to vote which team will have the first draft pick,” Clear Brand Manager, Drew Copuyoc said.

Following last year’s formula the first draft pick was determined by the fans. Since March 10 fans have tirelessly supported their favorite team through digital participation –the number one most digitally active fan will get the chance to fly to Old Trafford to watch a Manchester United game live.

 

1982134_10203760659878276_5337452136207405632_n

This year’s Clear Dream Match draft consisted of four rounds. Garnering more than 2 million points online, Team Phil was awarded the first draft pick then after, James and Phil took turns in selecting their top five.

The second round was the amateur selection, where Team James and Team Phil, together with their co-captains Nate Burkey and Carlie De Murga selected their picks from the top 6 amateurs.

10325668_10203760580916302_1913400118453545061_n

In the third round, the brothers drew lots to complete their roster. Then in the last round, the brothers had wild card picks. The wildcard pick could be any player either within the voting pool, or outside the voting pool. But to stir things up, Team James was given an extra wild card pick for winning last year’s Clear Dream Match.

 

10292520_10203760582996354_6109035593790435732_n

photo by trend-hotspot.com with Martha Gonzales, Ailene Co and Bianca Sing

The biggest headline, however, was that online fan engagement would still continue until May 25. The Team with the highest points by May 26 will get the privilege of selecting the Manchester United legend they want on their team.

10334456_10203760579796274_277770063370816612_n

With the teams set, the battle for Clear Supremacy inches closer to completion. The Clear Dream Match will be on June 7th at the University of Makati football grounds. Tickets are sold in all SM ticket outlets starting May 1.

For the complete listof the teams go here: CLEAR DREAM MATCH 3 TEAM ROSTER

 

XOXO,

Fashion Ate The Lawyer

 

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CLEAR UNITES WITH MANCHESTER UNITED 2014

The Worlds No. 1 Unites

The Worlds No. 1 Unites

Continuously paving the way for the development of Philippine Football, CLEAR, the world’s No.1 Anti-Dandruff Shampoo for Men, partners with the No.1 Football Club in the World, Manchester United.

As one of the most iconic football clubs, Manchester United has earned its reputation by being the most successful team in English football, having won more trophies than any other team, whilst also spreading its football philosophy through the Manchester United Soccer Schools.

With the growing interest in football, Manchester United has realized the potential in the Philippines by activating a partnership with CLEAR to grow the No.1 Sport in the world.

The fight still continues for the goal of Philippine Football

The fight still continues for the goal of Philippine Football

 

Two big names together in one

Two big names together in one

CLEAR and Manchester United share a common philosophy in football development and I am excited by the extensive programme of activity that we will be delivering together. Our shared commitment to inspiring today’s youth, through football, not only enhances physical wellbeing, but promotes social development too.

 “Manchester United has over 10 million followers in the Philippines and I am delighted with this opportunity to bring our Soccer Schools to the country through our partnership with CLEAR.” said Jamie Reigle, Managing Director of Manchester United Asia Pacific.

Gina Lorenzana, Unilever Vice President for Personal Care said, “In recent years, CLEAR has strived to inspire the next generation of great football players. This 2014, Clear and Manchester United will launch the first ever Clear-Manchester United Football Camp, where the 32 most promising young amateur players will be trained in the Manchester United Soccer School.”

Jamie Reigle, Managing Director of Manchester United Asia Pacific talks about getting the top 32 Young Footballers in the country for a football camp.

Jamie Reigle, Managing Director of Manchester United Asia Pacific talks about getting the top 32 Young Footballers in the country for a football camp.

Grassroots

Known for its two all- star football games, and represented by Philippine Azkals, James and Phil Younghusband, CLEAR wishes to further aid the development of Philippine football through a regional search for the top 32 young footballers in the country which will culminate in a 3-day Clear-Manchester United Football Camp facilitated by the ClearManchester United Soccer Schools.

The 3-day football camp will bring in UEFA accredited coaches and utilize the club’s prestigious training program that has worked with world-class players such as David Beckham, Ryan Giggs, and CLEAR global endorser and 2014 FIFA Ballon D’Or winner, Cristiano Ronaldo.

“This is a step closer to Clear’s goal of inspiring the next generation of young footballers in the country,” Lorenzana said.

To kick off the search, CLEAR, in partnership with the United Football League (UFL), will hold try-outs in Davao, Bacolod, Cebu and Metro Manila.

Interested applicants can apply by going to www.cleardreammatch.com.ph starting February 1 or by calling 0999-768-4551. Tryouts will take place in the following dates March 22 (Cebu), March 23 (Iloilo), March 29 (Davao), March 30 (Metro Manila), April 25-27 (Camp).

With new partnerships with the biggest names in football, CLEAR continues its longtime mission to help amateur and professional football players stay dandruff-free and focused on winning on and off the pitch.

XOXO,

Fashion Ate The Lawyer

Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,